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M sc advanced food marketing finding info

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  • http://www.flickr.com/photos/marylkayoe/5214250026/
  • Transcript

    • 1. MSc Advanced Food Marketing:Finding Resources for ResearchJulia Robinson, Assistant Librarian for SAgE University Library
    • 2. Overview Today:  Finding Resources for Research  Search strategies  Library Search  Databases and e-journals  Open Access resources Next week:  Managing Citation and Referencing  Keeping up-to-date (citation alerts and RSS)  Good practice guidelines for referencing  Introduction to EndNote University Library
    • 3. Seven Pillars of Information Literacy ©SCONUL 2007 Seven Pillars of Information Literacy model. Available at: https://www.sconul.ac.uk/groups/information_literacy/diagrams.html. Accessed: 16th October 2012. University Library
    • 4. Different kinds of information Books Internet Ebooks Journal Maps articles Information resources Government Newspapers reports Conference Standards papers Theses University Library
    • 5. Information overload? University Library
    • 6. Search strategy • Logical • Broad and connectors narrow terms (AND, OR, • Related terms NOT) • Synonyms • Truncation HOW • Spellings (conserv*, WHAT Search wom?n) Keywords techniques WHERE WHEN Appropriate Limits • By date sources • By language • Books • By type • Journals • Market data • Statistics • Official docs University Library
    • 7. Start by breaking down keywordsConsumer behaviour and functional foodsconsumer behaviour functional foods buyer behavior health products customer choice medicinal perishables public attitude fortified cereals University Library
    • 8. Move on to where, when and how Identify information need Set scope and limits Use appropriate sources effectively University Library
    • 9. Choosing and using Library resourcesLibrary Search• Books, ebooks, journal articles, eprintsSubject databases• Journal articles and conference papersSpecialist resources• Market data and newspaper content University Library
    • 10. Improved searching with Library Searchhttp://libsearch.ncl.ac.uk Includes data from the Library catalogue and a range of electronic resources Full and mo Full & mobile views Warning! Not all our resources are covered by Library Search University Library
    • 11. Understanding databases Database: Database: EJ Collection: Single publisher Multi- Subject publisher specific Scopus Science Direct CAB Abstracts Web of Knowledge Passport GMID Lexis Library Easy to use Cover many subjects Not usually Frequently full-text full-text Not usually full-text Look for the Only one publisher Look for the button button University Library
    • 12. Recommended resources for your subject http://libguides.ncl.ac.uk/Foodmkt University Library
    • 13. Our electronic RAS – Remote Applicationresources are Service https://ras.ncl.ac.uk/available any time,anywhere Use Library Resources folder Library Web pages & Library Guide for Food Marketing
    • 14. Open Access resourcesInstitutional repositories• ePrints (http://eprint.ncl.ac.uk/)• eTheses (https://theses.ncl.ac.uk/dspace/)Subject-specific repositories• OpenDOAR (http://www.opendoar.org/)Open Access journals• DOAJ (http://www.doaj.org/) University Library
    • 15. Inter-Library Loans (ILL)50 requests (@£1.50) per yearDistance access, use Web ILL • Credit your account – in person, by post, by phone. • Login to the Library catalogue (link in Library Search) • Select Inter Library Loan tab University Library
    • 16. Using other libraries SCONUL Access Scheme • http://www.ncl.ac.uk/library/about/access/joining/sconul/extra.php • Access and borrowing Check which libraries participate • http://www.access.sconul.ac.uk/members • Borrowing rules vary Register here first • http://www.access.sconul.ac.uk/users_info • Collect SCONUL Access card University Library
    • 17. Help and support http://libguides.ncl.ac.uk/Foodmkt University Library
    • 18. Activities for today – compare and contrastPlan your search strategy • Breakdown your keywords • Set your scope and limitsLibrary Search • Find books, ebooks and journal articles (search everything)Scopus • Find journal articles and conference papersSpecialist resources • Choose a relevant resource from the Library GuidesOpen Access resources • Search OpenDOAR or DOAJ University Library

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