MSc adv food mktg   finding info
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    MSc adv food mktg   finding info MSc adv food mktg finding info Presentation Transcript

    • MSc Advanced Food Marketing Finding and managing academic information MST8011: Finding and Managing academic information Julia Robinson Assistant Liaison Librarian, SAgE Faculty University Library
    • Programme Today: Finding Information • Dissertation support • Library Search • Subject Guide/databases/specialist resources Next week: Managing Information • Academic integrity/referencing • EndNote University Library
    • Your plan of action Expand on your research question – what, when, where, how? • http://libguides.ncl.ac.uk/disshelp Use Library Search for books, ebooks and journal articles • http://libsearch.ncl.ac.uk/ Use your Subject Guide to explore ebook collections, databases and specialised resources • http://libguides.ncl.ac.uk/Foodmkt Reference all your sources (use EndNote to help) University Library
    • Start by breaking down keywords Consumer behaviour and functional foods consumer behaviour functional foods buyer behavior health products customer choice medicinal perishables public attitude fortified cereals University Library
    • Choosing and using Library resources Library Search • Books, ebooks, journal articles, conference papers, Newcastle University theses Subject databases • Journal articles and conference papers Specialist resources • Government publications, legislation, statistics, market data and newspaper content, UK and international theses University Library
    • Explore and discover with LibrarySearch Books, articles and much, much more Full and mo Full & mobile views University Library
    • Our subject guides are packed with resources, news and guidance http://www.ncl.ac.uk/library/subject-support/
    • Business information Company information • Business Source Premier • FAME (UK) • Amadeus (European) • Oriana (Asia-Pacific) Market research • Mintel (UK) • Passport (Euromonitor international) Statistics University Library
    • …all our resources are available on or off campus
    • Can’t find what you need? Reserve a book • Login to Library Search and click Hold/Reserve Use Books on Time to recommend a book • http://www.ncl.ac.uk/library/services/suggestbook.php Use Inter Library Loans • http://www.ncl.ac.uk/library/services/inter-libraryloans/ • Up to 50 requests per year • £1.50 nominal cost to you (we pay remainder) University Library
    • Keeping up-to-date Alerts/saved searches • Register within databases (Scopus, ProQuest, Business Source Premier) Social media • RSS feeds • Blogs • Twitter http://libguides.ncl.ac.uk/current University Library