Partner Update 18 October 2012Presentation Transcript
Partner Update18 October 2012
Welcome and introductionSarah Stewart, Chief Executive
Agenda• Ian Thomas - Olympics 2012: Impact of being a host city.• Becky Madeley - Marketing and communications.• Carol Bell – Festivals and events.• Gill Pilkington – Business tourism.• Kathie Wilcox – Visitor information.• Sarah Stewart – North East England Tourism Awards 2012.• Round-table discussion.• „Meet the Team‟ and networking.
Olympics 2012: Impacts of being a host cityIan Thomas, Research Manager
Section Title – Arial Bold (32pt)Imagery area:23.6cm wide x 10cm highor3 images at 7.86cm wide x 10cm high
Marketing and communicationsBecky Madeley, Marketing ManagerImagery area:23.6cm wide x 9cm high
National campaign• Three-year campaign.• Total campaign budget of £1m.• Continue to target our “Nesting Cosmo”audience within a 2-3 hour travel time.• Extending the campaign to cover Londonand Belfast.• Building on successful partnerships withEast Coast trains and developing new plansin partnership with easyJet and FirstTranspennine Express.
Autumn / winter 2012• Kicked off 16 September, maximisingopportunity of Great North Run coverage.• Themes include Christmas shopping, festiveevents and our New Year‟s Eve celebrations.• Partners include East Coast trains, HotelIndigo, Metrocentre and Eldon Square.• Activity includes: national press insert(Sunday Times), online, radio, outdoorposters and PR.
Success to dateIn the first month of our campaign:• Web traffic significantly increased.• Over 2,000 competition entries to date.• Almost 3,000 new likes of our Facebookpage.• Media visits secured from NationalGeographic Traveller Magazine, Scotland onSunday, Independent on Sunday, CyclingActive and The Guardian.
Future planning• Spring campaign will run fromFebruary - June 2013.• Media spend of £200,000.• New creative design.• Still opportunities for partners to getinvolved.
Digital updateWe continue to invest in and develop our digital platforms.• App is now FREE and available for iPhone and Androidhandsets.• Website traffic continues to rise and 2012 looks likebeing a record year predicted to reach one million uniqueusers.• Social media platforms: Facebook almost 8,000 likes;Twitter almost 4,500 followers.• There have been over 15,000 downloads of DiscoverDeals.
Festivals and eventsCarol Bell, Head of Culture & Major Events
Friday 26 October – Sunday 4 November
Saturday 24 November – Monday 31 December
Enchanted Parks Wednesday 5 – Sunday 9 December.Tickets on sale from Thursday 1 November.
New Year’s Eve Winter Carnival Monday 31 December.Starts 5.15pm.
Business tourismGill Pilkington, Conference Development Manager
Latest news• Gold award win – „Best Brochure‟ atthe Meetings Industry MarketingAwards (MIMA).• Our new, more flexible conferenceaccommodation bookings system,GroupMAX, is almost ready. Trainingtakes place in our offices onWednesday 31 October.
Client dinner at Syon House, LondonWednesday 26 September• London-based event organisersinvited to dinner with The Duke andDuchess of Northumberland in theirLondon home.• An opportunity for partners to makenew contacts and strengthenrelationships with current clients.
Familiarisation visitThursday 15 – Friday 16 November• Small group of event organisersfrom around the UK.• Demonstrating howNewcastleGateshead offers one of thebest delegate experiences around.• „Extend your stay‟ programme towiden the range of partners involved.
International Confex weekTuesday 19 – Thursday 21 March 2013• Up to 12 partners can attend the showon the NewcastleGateshead stand.• NewcastleGateshead‟s Confex after-show party in central London.• Also suitable for other partnerslooking to entertain potential or currentLondon-based clients.
The Meetings Show UK• New for 2013.• Located in the centre of London at Olympia.• 1,500+ pre-qualified fully hosted buyers.• 3,000+ additional trade visitors.• 13,500+ pre-scheduled appointments.• 30m2 NewcastleGateshead stand – an opportunity forpartners joining us at Confex to trial the show for FREE.
Conference Ambassadors’ dinner• Conference AmbassadorProgramme‟s 10th anniversary.• Dinner on stage in Hall One at TheSage Gateshead on Wednesday 24October.• 10-year review publication.
Visitor informationKathie Wilcox, Head of DevelopmentImagery area:23.6cm wide x 9cm high
Our roleObjective:to manage an innovative and effective visitor information service across NewcastleGateshead to ensure all visitors (leisure and business) are welcomed and well informed.
Why is it important?• Well informed visitors spend moremoney in destinations.• Visitors want information at the righttime, in the right place, and in themost appropriate way.• Visitor information acrossdestinations should be connected andconsistent - we can help link you in.
Information partners• Ongoing audit.• High footfall areas, venues orattractions.• Destination literature, includingmaps and pocket guides.• Welcome to NewcastleGatesheadtraining.• Digital solutions.
Visitor Information Centre• Shop „til you drop –visitors, locals, corporate gifts.• Set up accommodation booking deals.• Use the „knowledge‟.• Keep the team informed.• Know where they are!
North East England Tourism Awards 2012Sarah Stewart, Chief Executive
North East England Tourism Awards 2012 Delivered by: In partnership with:Supported by:
The categories• Access for All Tourism. • Small Hotel.• Bed & Breakfast / Guest • Small Visitor Attraction.Accommodation. • Sustainable Tourism.• Business Tourism. • Taste of England.• Caravan Holiday Park / Holiday • Tourism Experience.Village. • Tourism Pub.• Large Hotel. • Visitor Information Provider.• Large Visitor Attraction.• Self Catering Holiday Provider.
Key dates• Friday 2 November: deadline forapplications.• November: short listing and judging.• January 2013: awards ceremony.
www.NorthEastTourismAwards.com• Follow us on Twitter@TourismAwardsNE• Do everything you can topromote, encourage and profile theawards.• Make suggestions for judges.• Apply and attend the awardsceremony.
Over to you...• What‟s been your business‟ greatest success so far in 2012?• How do you plan to develop that for 2013?• Are there any collaboration opportunities?• Which other businesses do you think would be worthywinners of a North East England Tourism Award 2012?