Partner update

09 January 2014
Welcome
Sarah Stewart, Chief Executive
Welcome to our new partners

Les Heslop
New chair – Paul Callaghan CBE
• Respected economist.
• Founder and now chairman of Leighton Group.
• A founder of the Ent...
Great North Run
Agenda
• NewcastleGateshead Initiative update – Sarah Stewart.
• Inward investment update – Catherine Walker, NewcastleGat...
Leisure tourism
Business tourism
• New team members.
• Delegate placement scheme.
• Meetings & Events Guide 2014-16.
• Major conferences f...
Traverse 2014
• Sage Gateshead and BALTIC Centre for
Contemporary Art.
• 250 travel bloggers and social media experts.
• E...
North East England Tourism Awards 2013
Place brand
Festivals & events
• EAT! NewcastleGateshead.
• Juice Festival (Fri 25 Oct – Sun 3 Nov).
• NewcastleGateshead Winter Festi...
Inward investment
Catherine Walker, Inward Investment Director
Building a business winning system...
• Established priority target sectors and markets.
• Developed sector propositions.
...
Performance so far
Continuing at the same pace...
• Launching and promoting the Geordieland Invest interactive map.
• Delivering campaigns ac...
Future targets
Client services
NewcastleGateshead’s Inward Investment Team provides a range of services to
potential and existing investo...
Client services cont...
• Property solutions.
• Access to finance and advice on grants and incentives.
• Marketing and PR ...
Rugby World Cup 2015
Carol Bell, Head of Culture & Major Events
Rugby World Cup 2015
Melanie Magee, Director – Community Foundation
RUGBY WORLD CUP 2015
Carol Bell
Head of Culture and Major Events, NewcastleGateshead Initiative
THE TOURNAMENT
AT A GLANCE
• Eighth Rugby World Cup.

• Third largest global sports event.
• Global television audience of...
DELIVERING THE VISION
pectator experience

onnecting with audiences
ugby at heart
nforgettable memories
ore than a Tournam...
AIMS OF CITY DELIVERY FOR
RUGBY AT ST JAMES’ PARK
• Exceptional fan experience.
• Wow factor.
• Build excitement.
• Nation...
TARGET AUDIENCES
• The English and Welsh public.
• Other home nations (Scotland & Ireland).
• Rugby fans who will travel t...
HOST CITY CORE COMMITMENTS
Marketing

City Dressing

Fanzones

Rights
Protection

CITY
STEERING
GROUP
Sustainability

Volu...
THREE CLEAR PHASES
2013

PLAN
INFORM

VENUE & CITY
PLANNING
SIGN UP TO
THE FRONT ROW

2014

ENGAGE
EXCITE
MOBILISE

BUY A ...
2013
2013
•
•
•
•
•
•
•
•

PLAN
INFORM

VENUE & CITY PLANNING
SIGN UP TO
THE FRONT ROW

Launch vision, values, venues and ...
2013
2014
•
•
•
•
•
•
•
•

ENGAGE
EXCITE
MOBILISE

BUY A TICKET
VOLUNTEER
PLAN YOUR 2015

Volunteering campaign and volunt...
2013
2015
•
•
•
•
•
•
•

INSPIRE
CELEBRATE
TEST
DELIVER

JOIN IN & BE PART OF
THE RUGBY NATION

Sell tickets.
Promote volu...
CHALLENGE TO
ALL CITIES

“How do you
attract supporters
one day earlier
and hold
onto them one
day longer?”
Research & intelligence: the bigger picture
Ian Thomas, Research Manager
Major research surveys
• Perceptions research.
• Visitor survey.
• STEAM 2012 (volume and value).
• Hotel study.
How many visitors?
• 17.7m visits (+1%).
• 20m visitor days (+1%).
• £1.34bn expenditure (+2%).
• 18,800 employees (+2%).
...
Overnight visitors
Serviced
• 1.14m trips (+29%).
• 2.19m nights (+14%).

• £264m (+15%).
Why the growth?
Expanding hotel market
Year

Hotels

Hotel
rooms

2007

66

5,221

Net
additional
hotel rooms
-

Annual increase Additiona...
Standard of hotel / location

Occupancy (%)

ARR (£)

Revpar (£)

2011

2012

2011

2012

2011

2012

3 star / boutique

7...
Strong performers
• Top-end 4-star and boutique hotels.
• Major national and international brands.
• Existing stock which ...
Opportunities for growth
A hotel investment success story:
• Masked by current ‘blip’ in performance.
• Enhancing destinat...
Who are our visitors?
Visitors love...
Perceptions
• Residents are very proud.
• People are an asset.
• Lively, fun place.
• NewcastleGateshead in top 3 with cit...
Keep them smiling
• NewcastleGateshead has a loyal customer base.
• 91% say customer service good or very good.
• 40% say ...
From the visitor’s mouth
“Blown away by the city, I had a perception it would be really run
down and it’s absolutely lovel...
2013 performance
Special mention
2013 performance
Special mention
Get involved
• Survey to 70,000 out-of-region visitors.
• Full reports to be made available.
• Ad hoc analysis.
• Share da...
Summary
Sarah Stewart, Chief Executive
Thank you
Partner update

Please help us to improve our
events by completing our event
evaluation survey.
Partner update

09 January 2014
Partner update 17 October 2014
Partner update 17 October 2014
Partner update 17 October 2014
Partner update 17 October 2014
Partner update 17 October 2014
Partner update 17 October 2014
Partner update 17 October 2014
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Partner update 17 October 2014

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  • Unicefconferenece 900 delegates.
  • Festivals & Events – Juice forthcoming and Winter Festival to follow (CSR, volunteering, headline sponsorship opportunities, etc.) Reference to success of EAT! recently and to RWC2015 section coming up. CAROL
  • Performance so far: 400 twitter followers
  • Launching and promoting the Geordieland Invest interactive map. Wider promotion of case studies and You Tube channel. Delivering campaigns across all three priority sectors and business services. Launching print collateral nationally and internationally. Undertaking market visit to India and a third visit to the USA. Working collaboratively within the region and with national partners. Implementation of investor development / business engagement programme. Working with partners to extensively promote key new development sites. International positioning of NewcastleGateshead via structured communications strategy incorporating inclusion in rankings, awards, media visits and editorial coverage.
  • NewcastleGateshead’s Inward Investment Team provides a range of services to potential and existing investors. Our service is bespoke and will be led by client needs but as a guide could include:
  • NewcastleGateshead’s Inward Investment Team provides a range of services to potential and existing investors. Our service is bespoke and will be led by client needs but as a guide could include:
  • Rugby World Cup 2015 – Newcastle a Host CityOn 02 May 2013, England Rugby 2015 (ER2015), Tournament Organisers, and Rugby World Cup Limited (RWCL), Tournament Owners, announced the full list of match venues and published the match schedule for Rugby World Cup 2015. I am going to give a brief overview of the tournament and the opportunities it will provide NewcastleGateshead and the wider region from a destination point of viewBut firsy I will play a short video that gives a flavour of the event
  • So here are some stats about the overall event:8th Rugby World CupThird largest global sports eventGlobal Television Audience of over 4 Billion2 million+ Tickets 400,000+ International Fans from over 100 countriesPotential economic impact to the UK approx. £2.1bn48 Matches 13 Venues /Host Cities/Boroughs
  • The overall Vision for Rugby World Cup 2015 is “A Celebration of Rugby and its unique values, exciting and inspiring the nation and the world to play and support the game.” In order to deliver the vision there will be focus on five key themes:Spectator ExperienceConnecting with AudiencesRugby at HeartUnforgettable MemoriesMore than a TournamentThe event has promised to To Welcome the world to Rugby and to England and everyone is invitedThe Vison four the Rugby world cup is all about A celebration of Rugby and its unique values, exciting and inspiring our nation and the world to play and support the Game
  • The Tournament will be staged in ten cities across the country enabling world class rugby to be showcased the length and breadth of the country. The Tournament opens at Twickenham on Friday 18 September 2015, and closes on 31 October, with a total of 48 games being played.The 13 match venues and host cities selected are Twickenham Stadium, Wembley Stadium, Olympic Stadium, Millennium Stadium, Elland Road, Leicester City Stadium, Villa Park, Kingsholm Stadium (Gloucester), Stadium MK (Milton Keynes), Brighton Community Stadium Sandy Park (Exeter) And last but not least St. James’ Park.
  • City of Newcastle / St. James’ ParkNewcastle upon Tyne as Host City for the Rugby World Cup 2015 has been allocated the following games to be played at St. James’ Park:-South Africa -v- Scotland (Saturday 03 October)New Zealand -v- Tonga (Friday 09 October)Samoa -v- Scotland (Saturday 10 October)The right to host the Tournament in Newcastle was hard fought, with fierce and impressive competition. Newcastle’s success was in large part due to strong support from the business community, Newcastle United, Newcastle Falcons, residents, NewcastleGateshead Initiative and NE1.The Tournament will provide Newcastle with the opportunity to showcase the City, inspire and engage the local community, optimise tourism and reinforce Newcastle’s position as a host for global events.
  • The Tournament will provide Newcastle with the opportunity to showcase the City, inspire and engage the local community, optimise tourism and reinforce Newcastle’s position as a host for global events.We expect to attract an audiance of a minimum of £150,000Based on previus world cups this auadiance has been splitOne third regionalOne third nationalOne third internationalOf those international visitors the average stay for the RWC is 23 Days – the trick is to get them to stay in the regionIn addtion there will be 920 Players & Team Officials60+ Citing, Judicial & Match Officials>300 Tournament Guests2,000 Written Press & Photographers1,000 Broadcast6,000 Volunteers
  • Newcastle City Council has signed a Host City Agreement with England Rugby 2015 Limited. As part of the Agreement must deliver a number of “Core City Commitments” . These include:-The provision of Market SupportThe provision of a Fanzone(s) and other EventsCity DressingCommercial Right Protection including the enforcement against Ambush MarketingTransport Management SupportProvision of Event Space for ER2015Sustainability CommitmentVolunteers SupportAll of the aforementioned will have their own individual place within a comprehensive delivery project plan led by Newcastle City Council.
  • 2013Launch Vision, Values, Venues & Match ScheduleLaunch & select Team BasesCity Steering Groups LaunchNational Transport Coordination Group LaunchFirst world press briefingCRM campaign to build database2003 10-Year anniversary campaignTeam Managers Meeting
  • So there's lots already going on behind the scenes in 2013Launch Vision, Values, Venues & Match ScheduleLaunch & select Team BasesCity Steering Groups LaunchNational Transport Coordination Group LaunchFirst world press briefingCRM campaign to build database2003 10-Year anniversary campaignTeam Managers Meeting
  • Next year it will ramp up even more Volunteering campaign & volunteer brandTeam Bases confirmedAnnounce ticket pricing/distribution/allocationsHost City ConferenceLaunch & sell tickets1 year to go2nd world press briefingTeam Managers Meeting
  • And then finally we get to 2015Sell ticketsPromote volunteersUniform launchWebb Ellis Trophy tour in UKFanzones & The Festival of RugbyWelcome ceremonies to welcome the worldSeptember 18 to October 31: Tournament Time
  • How do you attract supporters one day earlier and hold onto them one day longerThe anticipated direct economic impact of the City hosting the three games is estimated to be a minimum of £14.1 million. This is a conservative estimate and based on the prediction that visitors will stay one night prior to the game. It is expected that the quality of the games we have at St James Park and increased travelling support will increase the direct economic impact further. As I have already said the international Rugby Fan stays an average of 23 days, the task is to make sure they stay here! The City will host the third largest worldwide sporting event. The Rugby World Cup 2015 will bring global focus on the CityIn order to increase and maximise the benefits, co-operation and partnership of all agencies will be required and, since the announcement, there has been unprecedented interest from the business community to play a part in the staging of the event. NewcastleGateshead Initiative is working closely with Newcastle City Council on identifying opportunities so we all benefit from this event. It is extremely important planning starts now to maximise the opportunity of the event.I am going to finish with another short video
  • I hope this gives you a taste of things to come and the opportunities the Rugby World Cup at St James Park will bring, but if you don't believe me I am going to play one final short video which features someone who has experienced it first hand.
  • Thank you I would now like to introduce Melanie Magee, Director of Community who will talk a bit more about some of the plans the Falcons are involved in
  • 4 major surveys which are coming to or have ended during SeptemberPerceptions fed back at previous board away dayVisitor survey we will feed back to the board at a future meeting 400 face to face surveys coming to an end this monthOn top of regular ‘live’ data we collect through T-Stas such as hotel occupancy and visits to attractions as well as a wealth of data we hold and make available to partnersWe have also recently moved on to carrying out commercial research currently carrying out a project for DCCC and this is an area of work we are actively looking to expand
  • Very positive data
  • In terms of overnight accomm 58% of all overnights stay in serviced accomm1.9 million overnight visits up by 14%, 4.3 million nights up by 5% and spend up by 8% to £404 million
  • Olympics, events, new properties, major conferences
  • Comparison to other cities 2008-12 NewcastleGateshead% INCREASE 26%, Mnchester 365, Liverpool 83%, Sheffield, 51%, Leeds 14%Overall hotel performance fell back (occupancy No. PropertiesNo. Rooms4 Star 2349Boutique32003 star2223Upper-Tier Budget1200Budget Boutique199Aparthotel/ Serviced Apartments3157A gradual increase in supply 2008-mid 2011:5 new hotels, 3 closures, a net increase of 118 bedroomsA significant increase in hotel supply – August 2011 – January 2013:7 new hotels, 1,103 more bedrooms 19% increase in hotel supply 40% increase in city centre hotel supplyRefurbishment of a few hotels – but the majority of existing hotels have seen little investment
  • In line with the national trend, hotel performance in NewcastleGateshead dropped back between 2007 and 2011City centre hotel performance:Stronger than in the outer areas4 star and budget occupancies have remained high – but ARR and revpar have dropped3 star/ upper-tier budget hotel performance has dropped back more sharplyServiced apartment performance has been strong
  • Destination still missing key brandsRadisson BluIbisCity Centre MarriottMention Crowne PlazaPotential for city centre 4 star/boutique developmentLiverpool has double the number of 4 star propertiesLeeds has 2 ½ times the number of 4 star properties
  • Majority of which do planning and booking online50% stay in hotelsTravel with partners and friendsShort lead times for booking but also planning of trips61% walk around cityEating out/shopping are key drivers25% visit the VICVis attractions rated highly 43% very good
  • ArchitectureRetailBridgesshopping
  • 67% have been before 17% more than 20 times!56% plenty to see and do strongly agree40% PREVIOUS VISIT21% FRIENDS AND RELATIVES
  • Life over 80% growth
  • Durham Cricket Club
  • Partner update 17 October 2014

    1. 1. Partner update 09 January 2014
    2. 2. Welcome Sarah Stewart, Chief Executive
    3. 3. Welcome to our new partners Les Heslop
    4. 4. New chair – Paul Callaghan CBE • Respected economist. • Founder and now chairman of Leighton Group. • A founder of the Entrepreneurs’ Forum. • Led the formation of Business Link North East. • Chair of One North East (2010 - 2012). • Chair of chairs of England’s Regional Development Agencies.
    5. 5. Great North Run
    6. 6. Agenda • NewcastleGateshead Initiative update – Sarah Stewart. • Inward investment update – Catherine Walker, NewcastleGateshead Initiative. • Rugby World Cup 2015 – Carol Bell, NewcastleGateshead Initiative. • Rugby World Cup 2015 – Melanie Magee, Newcastle Falcons Rugby Club. • Research and intelligence – Ian Thomas, NewcastleGateshead Initiative. • Networking session.
    7. 7. Leisure tourism
    8. 8. Business tourism • New team members. • Delegate placement scheme. • Meetings & Events Guide 2014-16. • Major conferences for 2014: – European Academy of Immunology. – Association of Anaesthetists. – Unicef Baby Friendly Initiative Annual Conference.
    9. 9. Traverse 2014 • Sage Gateshead and BALTIC Centre for Contemporary Art. • 250 travel bloggers and social media experts. • Event speakers include high-profile bloggers: – Mrs O’ Around the World. – Budget Traveller. – Eat Like a Girl.
    10. 10. North East England Tourism Awards 2013
    11. 11. Place brand
    12. 12. Festivals & events • EAT! NewcastleGateshead. • Juice Festival (Fri 25 Oct – Sun 3 Nov). • NewcastleGateshead Winter Festival: – Enchanted Parks (Wed 11 – Sun 15 Dec). – New Year’s Eve Winter Carnival. – New Year’s Eve Midnight Event. • Chinese New Year.
    13. 13. Inward investment Catherine Walker, Inward Investment Director
    14. 14. Building a business winning system... • Established priority target sectors and markets. • Developed sector propositions. • Developed regional, national and international networks. • Launched www.investNewcastleGateshead.com and set up @tynetoinvest and You Tube channel. • Launched Land:In NewcastleGateshead. • Launched InFocus e-newsletter, sent to c1,000 contacts. • Established overseas representation in USA and India. • Delivered marketing and communications campaigns in priority sectors of offshore and digital.
    15. 15. Performance so far
    16. 16. Continuing at the same pace... • Launching and promoting the Geordieland Invest interactive map. • Delivering campaigns across all three priority sectors and business services. • Launching print collateral nationally and internationally. • Undertaking market visit to India and a third visit to the USA. • Implementation of investor development / business engagement programme. • Working with partners to extensively promote key new development sites. • International positioning of NewcastleGateshead via structured communications strategy.
    17. 17. Future targets
    18. 18. Client services NewcastleGateshead’s Inward Investment Team provides a range of services to potential and existing investors. Our service is bespoke and will be led by client needs but as a guide could include: • Provision of research, intelligence and statistics to support the development of the business case. • Detailed cost analysis. • Employee recruitment and retention guidance. • Skills and training advice to support a sustainable and talented workforce.
    19. 19. Client services cont... • Property solutions. • Access to finance and advice on grants and incentives. • Marketing and PR support. • Access to world-leading centres of excellence, cluster groups and business development networks. • Relocation advice, presentations and tours. • A single point of contact to help clients establish and then grow their business.
    20. 20. Rugby World Cup 2015 Carol Bell, Head of Culture & Major Events
    21. 21. Rugby World Cup 2015 Melanie Magee, Director – Community Foundation
    22. 22. RUGBY WORLD CUP 2015 Carol Bell Head of Culture and Major Events, NewcastleGateshead Initiative
    23. 23. THE TOURNAMENT AT A GLANCE • Eighth Rugby World Cup. • Third largest global sports event. • Global television audience of over 4 billion. • 2m+ tickets. • 400,000+ international fans from over 100 countries. • Potential economic impact to the UK approx. £2.1bn. • 48 matches. • 13 venues. • 13 Host Cities / Boroughs.
    24. 24. DELIVERING THE VISION pectator experience onnecting with audiences ugby at heart nforgettable memories ore than a Tournament
    25. 25. AIMS OF CITY DELIVERY FOR RUGBY AT ST JAMES’ PARK • Exceptional fan experience. • Wow factor. • Build excitement. • National tournament, local flavour. • Inward investment – tourism / events. • Legacy for rugby.
    26. 26. TARGET AUDIENCES • The English and Welsh public. • Other home nations (Scotland & Ireland). • Rugby fans who will travel to England and Wales in 2015. • The watching world (global TV audience of over 4 billion).
    27. 27. HOST CITY CORE COMMITMENTS Marketing City Dressing Fanzones Rights Protection CITY STEERING GROUP Sustainability Volunteers Transport Management Venue Use
    28. 28. THREE CLEAR PHASES 2013 PLAN INFORM VENUE & CITY PLANNING SIGN UP TO THE FRONT ROW 2014 ENGAGE EXCITE MOBILISE BUY A TICKET VOLUNTEER PLAN YOUR 2015 2015 INSPIRE CELEBRATE TEST DELIVER WELCOME TO THE RUGBY NATION JOIN IN
    29. 29. 2013 2013 • • • • • • • • PLAN INFORM VENUE & CITY PLANNING SIGN UP TO THE FRONT ROW Launch vision, values, venues and match schedule. Launch and select team bases. City steering groups launch. National Transport Coordination Group launch. First world press briefing. CRM campaign to build database. 2003 10-year anniversary campaign. Team managers meeting.
    30. 30. 2013 2014 • • • • • • • • ENGAGE EXCITE MOBILISE BUY A TICKET VOLUNTEER PLAN YOUR 2015 Volunteering campaign and volunteer brand. Team bases confirmed. Announce ticket pricing / distribution / allocations. Host City Conference. Launch and sell tickets. One year to go. Second world press briefing. Team managers meeting.
    31. 31. 2013 2015 • • • • • • • INSPIRE CELEBRATE TEST DELIVER JOIN IN & BE PART OF THE RUGBY NATION Sell tickets. Promote volunteers. Uniform launch. Webb Ellis Trophy tour in UK. Fanzones and The Festival of Rugby. Welcome ceremonies to welcome the world. 18 September to 31 October: Tournament Time!
    32. 32. CHALLENGE TO ALL CITIES “How do you attract supporters one day earlier and hold onto them one day longer?”
    33. 33. Research & intelligence: the bigger picture Ian Thomas, Research Manager
    34. 34. Major research surveys • Perceptions research. • Visitor survey. • STEAM 2012 (volume and value). • Hotel study.
    35. 35. How many visitors? • 17.7m visits (+1%). • 20m visitor days (+1%). • £1.34bn expenditure (+2%). • 18,800 employees (+2%). • 1.9 million overnight visitors (+14%). • £404m expenditure (+8%).
    36. 36. Overnight visitors Serviced • 1.14m trips (+29%). • 2.19m nights (+14%). • £264m (+15%).
    37. 37. Why the growth?
    38. 38. Expanding hotel market Year Hotels Hotel rooms 2007 66 5,221 Net additional hotel rooms - Annual increase Additional hotel Increase in hotel in hotel supply rooms since supply since 2007 (%) (%) 2007 - 2008 69 5,235 14 0.3 14 0.3 2009 70 5,319 84 1.6 98 1.9 2010 71 5,339 20 0.4 118 2.3 2011 73 5,728 389 7.3 507 9.7 2012 78 6,358 630 11.0 1,137 21.8
    39. 39. Standard of hotel / location Occupancy (%) ARR (£) Revpar (£) 2011 2012 2011 2012 2011 2012 3 star / boutique 79 78 87.20 81.86 68.53 63.59 3 star / upper-tier budget 71 67 59.59 56.20 42.25 37.70 3 star / 4 star chain hotels 75.5 74.5 72.36 69.41 54.68 51.73 Budget n/a 76 n/a 49.39 n/a 37.70 Serviced apartments 80 79 81.30 80.25 67.83 63.47 61.5 63.5 54.55 58.86 33.54 37.34 61 62 46.73 46.60 28.64 29.05 3 star / 4 star chain hotels 73 68 60.17 57.07 43.93 38.80 Budget 74 75 44.17 44.99 32.65 33.77 City centre Performance Jesmond 3 star Gateshead / Team Valley 2 star / 3 star / budget Outer Ring (A1 / A19 / Airport)
    40. 40. Strong performers • Top-end 4-star and boutique hotels. • Major national and international brands. • Existing stock which has seen investment. • Serviced apartments and aparthotels. • Hotels with pro-active sales and marketing activity.
    41. 41. Opportunities for growth A hotel investment success story: • Masked by current ‘blip’ in performance. • Enhancing destination and regional economic role. A need to look forwards: • Not ‘closed for business’ for investment. • Can’t stand still – a more competitive offer needed. • Be receptive to interest / opportunities to grow and diversify.
    42. 42. Who are our visitors?
    43. 43. Visitors love...
    44. 44. Perceptions • Residents are very proud. • People are an asset. • Lively, fun place. • NewcastleGateshead in top 3 with city-breakers.
    45. 45. Keep them smiling • NewcastleGateshead has a loyal customer base. • 91% say customer service good or very good. • 40% say much better than expected. • 47% say excellent place for a city break. • 94% would visit again. • 98% would recommend.
    46. 46. From the visitor’s mouth “Blown away by the city, I had a perception it would be really run down and it’s absolutely lovely. Buildings look really clean and the architecture is amazing, I cant wait to come back and stay in a hotel on the Quayside.”
    47. 47. 2013 performance
    48. 48. Special mention
    49. 49. 2013 performance
    50. 50. Special mention
    51. 51. Get involved • Survey to 70,000 out-of-region visitors. • Full reports to be made available. • Ad hoc analysis. • Share data.
    52. 52. Summary Sarah Stewart, Chief Executive
    53. 53. Thank you
    54. 54. Partner update Please help us to improve our events by completing our event evaluation survey.
    55. 55. Partner update 09 January 2014
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