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Trends That Matter

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Discussion deck used in unconference session at DellSTU, London, Sept 21, 2010.

Discussion deck used in unconference session at DellSTU, London, Sept 21, 2010.

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  • Probably the best way to see it all.Do you agree?
  • Transcript

    • 1. Trends That Matter, Online Influence and Other Stuff
      Neville Hobson
      Head of Social Media Europe
      WCG London
      www.wcgworld.com
      September 21, 2010
    • 2. http://twitter.com/jangles
    • 3. http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html
    • 4. Media Consumption Is Changing
      Contents are proprietary and confidential.
    • 5. Does This Really Work?
      Contents are proprietary and confidential.
    • 6. Life of a 15-29 year old
      Email is for parents
      SMS is the way to chat
      Content is on-demand and mobile
      Don’t read newspapers
      Mobile phone is the central device
      The internet is social
      Trust peers more than experts
      Contents are proprietary and confidential.
      In 2009, the University of Manchester instituted an SMS text service that allows students to communicate with each other and with professors
    • 7. SMS: A Simple Technology Changing How We Communicate
      Industry creates SMS in the 90s
      Nokia starts SMS for information services and over the air service profiling
      Nobody Cares
      Year 2000 – Consumers Take Over
      Europe leads as ringtones drive interest
      $1bn market created
      New user language
      Year 2006 – Twitter is formed
      SMS online
      E-Commerce begins via Twitter
      Contents are proprietary and confidential.
    • 8.
    • 9. Top 10 Online Influence Areas
    • 10. Why Video is Becoming the Favourite Place to Learn
      2005: YouTube created by three former PayPal employees
      High growth of broadband and fibre-optic access
      Bigger pipes, easier to view video
      Why video learning is so important
      Visual info can improve understanding of spoken words as much as sixfold (Baylor)
      The brain uses images to clarify ideas; interact with images to create engagement; and augment memory with persistent and evolving views (TED 09)
      A new prime time now exists: 9pm to 1am (local)
      Highest rate of video viewing around world
      Contents are proprietary and confidential.
    • 11. Language: customers speak online in their first language
      10 languages reach 95% of the world’s population
      Location: Facebook, Twitter, forums
      Time of Day: Low volume during day, high volume in evenings
      A Tectonic Shift is Occurring
      Contents are proprietary and confidential.
      Where and When Conversations Occur
      The new prime time is 9pm to 1am around the world
    • 12. The Top Countries Online Worldwide
    • 13. Europe Online
      Contents are proprietary and confidential.
    • 14. We Know the Trends…But How Can We Really Capitalize On Them?
      Contents are proprietary and confidential.
    • 15. In Summary…
      Listen – know your customer’s world online with precision
      Learn – make it easy to have all news at your fingertips
      Focus on actionable insights – what exactly can inform your strategy
      Identify who drives share of conversation – know the exact rank order of each influencer online
      Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities
    • 16. Thank You
      Neville HobsonHead of Social Media, EuropeWCG
      25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype
      twitter@janglesemailnhobson@wcgworld.com
      blog.wcgworld.com