Trends That Matter
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Trends That Matter

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Discussion deck used in unconference session at DellSTU, London, Sept 21, 2010.

Discussion deck used in unconference session at DellSTU, London, Sept 21, 2010.

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  • 1. Trends That Matter, Online Influence and Other Stuff
    Neville Hobson
    Head of Social Media Europe
    WCG London
    www.wcgworld.com
    September 21, 2010
  • 2. http://twitter.com/jangles
  • 3. http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html
  • 4. Media Consumption Is Changing
    Contents are proprietary and confidential.
  • 5. Does This Really Work?
    Contents are proprietary and confidential.
  • 6. Life of a 15-29 year old
    Email is for parents
    SMS is the way to chat
    Content is on-demand and mobile
    Don’t read newspapers
    Mobile phone is the central device
    The internet is social
    Trust peers more than experts
    Contents are proprietary and confidential.
    In 2009, the University of Manchester instituted an SMS text service that allows students to communicate with each other and with professors
  • 7. SMS: A Simple Technology Changing How We Communicate
    Industry creates SMS in the 90s
    Nokia starts SMS for information services and over the air service profiling
    Nobody Cares
    Year 2000 – Consumers Take Over
    Europe leads as ringtones drive interest
    $1bn market created
    New user language
    Year 2006 – Twitter is formed
    SMS online
    E-Commerce begins via Twitter
    Contents are proprietary and confidential.
  • 8.
  • 9. Top 10 Online Influence Areas
  • 10. Why Video is Becoming the Favourite Place to Learn
    2005: YouTube created by three former PayPal employees
    High growth of broadband and fibre-optic access
    Bigger pipes, easier to view video
    Why video learning is so important
    Visual info can improve understanding of spoken words as much as sixfold (Baylor)
    The brain uses images to clarify ideas; interact with images to create engagement; and augment memory with persistent and evolving views (TED 09)
    A new prime time now exists: 9pm to 1am (local)
    Highest rate of video viewing around world
    Contents are proprietary and confidential.
  • 11. Language: customers speak online in their first language
    10 languages reach 95% of the world’s population
    Location: Facebook, Twitter, forums
    Time of Day: Low volume during day, high volume in evenings
    A Tectonic Shift is Occurring
    Contents are proprietary and confidential.
    Where and When Conversations Occur
    The new prime time is 9pm to 1am around the world
  • 12. The Top Countries Online Worldwide
  • 13. Europe Online
    Contents are proprietary and confidential.
  • 14. We Know the Trends…But How Can We Really Capitalize On Them?
    Contents are proprietary and confidential.
  • 15. In Summary…
    Listen – know your customer’s world online with precision
    Learn – make it easy to have all news at your fingertips
    Focus on actionable insights – what exactly can inform your strategy
    Identify who drives share of conversation – know the exact rank order of each influencer online
    Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities
  • 16. Thank You
    Neville HobsonHead of Social Media, EuropeWCG
    25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype
    twitter@janglesemailnhobson@wcgworld.com
    blog.wcgworld.com