Become a credible voice for your organization / help your client become one
Become highly relevant in your own organization
Become highly relevant to all your stakeholders
The 4 Ts: Transparent, Timely, Truthful, Trusted
http://www.youtube.com/watch?v=4WK_xVc1pqA The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of the marketing mix have sort of become more and more transactional and more and more tactical in nature. Social media stuff is much more strategic… Use social media to power the fundamentals of the business. That’s what we’re focused on.
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