SlideShare a Scribd company logo
1 of 40
Download to read offline
#CRS400 1
The Relevance
of Social To
You Today
Neville Hobson
@jangles
February 24, 2015
#CRS400 2
• Communicator
• Blogger
• Podcaster
• Test pilot (shiny new objects)
• Experimenter
• Construction worker
• Visualizer
• Eternal optimist
#CRS400 3
I’m a
digital
natural
#CRS400 4
This Afternoon’s Topics
1. Trends and observations
2. Cultural and behavioural shifts
3. Shaping the landscape: where are digital and
social communication going?
4. How will all this affect you?
– And what are you going to do about it?
5. Let’s create a podcast!
#CRS400 5
GENERAL TRENDS AND
OBSERVATIONS
#CRS400 6
Anyone with an opinion and an
internet connection
can influence someone
else about the things you
care about.#CRS400
#CRS400 7
http://www.gartner.com/newsroom/id/2819918
#CRS400 8
#CRS400 9
People don't care about the
Internet of
Things
#CRS400 10
People care about the
Internet of
Caring
Things
#CRS400 11
http://venturebeat.com/2014/10/12/the-doctor-will-see-you-now-through-google/
#CRS400 12
Convergence
Five converging forces –
mobile, social media, data,
sensors and location – are
reshaping our lives and will have
profound effects on each of us
individually, in the workplace and
in our society at large during the
coming decade.
http://www.amazon.co.uk/Age-Context-Mobile-Sensors-Privacy/dp/1492348430
#CRS400 13
Imagine going to a meeting with people who
do you not know. As you walk into the room,
your smartwatch triggers a sensor in the
doorway, which now lets everyone in the room
know you have arrived. As a portfolio about
you flashes in front of their eyes, a quick
introduction to each person in the room
simultaneously scrolls inside your specially
enabled eyeglasses.
“
”http://www.cmswire.com/cms/internet-of-things/a-vision-of-wearable-tech-in-the-workplace-026113.php
#CRS400 14
#CRS400 15
#CRS400 16
http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf
#CRS400 17
Are We
Too
Complacent?
#CRS400 18
CULTURAL AND BEHAVIOURAL
SHIFTS
#CRS400 19
You can’t tell anyone anything new
any more.
They already
Googled it.
#CRS400 20
#CRS400 21
http://vincos.it/world-map-of-social-networks/
#CRS400 22
#CRS400 23
#CRS400 24
Of 16-To-24-Year-Olds
Want
http://www.forbes.com/sites/victorlipman/2014/09/22/71-of-16-24s-want-wearable-tech-why-dont-i-even-want-to-wear-a-watch/
#CRS400 25
• 80% said wearable technology will be hugely beneficial to people
in their daily lives.
• 30% felt it will promote even more the divide between information
haves and have-nots (or between those with money and those with not
enough).
• 50% thought that wearable technology is still years away from
becoming mainstream
• 70% were certain that privacy and information confidentiality
will be a big worry as wearable technology becomes more common.
http://www.nevillehobson.com/2014/07/09/way-ethics-prethics/
Temperature test
#CRS400 26
http://www.mirror.co.uk/news/technology-science/technology/krispy-kreme-runs-kkk-
wednesday-5176082
#CRS400 27
https://twitter.com/CanadaNATO/status/504651534198927361
#CRS400 28
#CRS400 29
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
#CRS400 30
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
#CRS400 31
http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/
#CRS400 32
#CRS400 33
http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/
#CRS400 34
SOCIAL MEDIA AND
BUSINESS COMMUNICATION
#CRS400 35
Why Should We Care?
• Social media has
changed how
marketing and
communication works
• It’s an affordable way
to get results
• It’s rapidly growing
• Your peers turn to you
for answers
#CRS400 36
=
} Drivers
Enabler
#CRS400 37
What is your role in
such a rapidly-evolving
landscape
#CRS400 38
Be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous
#CRS400 39
#CRS400 40
This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
 +44 7577 997 222
 neville@nevillehobson.com
 www.nevillehobson.com
 @jangles
The Relevance of Social
To You Today
Neville Hobson
@jangles
London, February 24, 2015

More Related Content

What's hot

Future of things @peoplepeople #webbdagarna
Future of things  @peoplepeople #webbdagarnaFuture of things  @peoplepeople #webbdagarna
Future of things @peoplepeople #webbdagarnaPEOPLE PEOPLE
 
weVENTURE sep 12, 2015
 weVENTURE   sep 12, 2015 weVENTURE   sep 12, 2015
weVENTURE sep 12, 2015weVENTURE
 
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloude-Legion
 
Technology Kills Photography
Technology Kills PhotographyTechnology Kills Photography
Technology Kills Photographypterracina
 
Talking to Architects: How Social Media Can Help - RIBA CPD Providers Networ...
Talking to Architects: How Social Media Can Help -  RIBA CPD Providers Networ...Talking to Architects: How Social Media Can Help -  RIBA CPD Providers Networ...
Talking to Architects: How Social Media Can Help - RIBA CPD Providers Networ...Su Butcher
 
Communicating with today's consumer (by @vrederik / Wijs)
Communicating with today's consumer (by @vrederik / Wijs)Communicating with today's consumer (by @vrederik / Wijs)
Communicating with today's consumer (by @vrederik / Wijs)Frederik De Bosschere
 

What's hot (6)

Future of things @peoplepeople #webbdagarna
Future of things  @peoplepeople #webbdagarnaFuture of things  @peoplepeople #webbdagarna
Future of things @peoplepeople #webbdagarna
 
weVENTURE sep 12, 2015
 weVENTURE   sep 12, 2015 weVENTURE   sep 12, 2015
weVENTURE sep 12, 2015
 
#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud#MBLT14 presentation — Soundcloud
#MBLT14 presentation — Soundcloud
 
Technology Kills Photography
Technology Kills PhotographyTechnology Kills Photography
Technology Kills Photography
 
Talking to Architects: How Social Media Can Help - RIBA CPD Providers Networ...
Talking to Architects: How Social Media Can Help -  RIBA CPD Providers Networ...Talking to Architects: How Social Media Can Help -  RIBA CPD Providers Networ...
Talking to Architects: How Social Media Can Help - RIBA CPD Providers Networ...
 
Communicating with today's consumer (by @vrederik / Wijs)
Communicating with today's consumer (by @vrederik / Wijs)Communicating with today's consumer (by @vrederik / Wijs)
Communicating with today's consumer (by @vrederik / Wijs)
 

Viewers also liked

The Numbers Game - An Exploration into Social Media Analytics
The Numbers Game - An Exploration into Social Media AnalyticsThe Numbers Game - An Exploration into Social Media Analytics
The Numbers Game - An Exploration into Social Media AnalyticsRobin Leonard
 
Role of Creativity in Public Relations
Role of Creativity in Public RelationsRole of Creativity in Public Relations
Role of Creativity in Public RelationsRupanjali Lahiri
 
Psychological Warfare - Turn Order
Psychological Warfare - Turn OrderPsychological Warfare - Turn Order
Psychological Warfare - Turn OrderDaniel Hundycz
 
Information Warfare
Information WarfareInformation Warfare
Information Warfaredibyendupaul
 
How to influence influencers: 10 tips by top #PR thinkers
How to influence influencers: 10 tips by top #PR thinkersHow to influence influencers: 10 tips by top #PR thinkers
How to influence influencers: 10 tips by top #PR thinkersPrezly
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public RelationsBella Meraki
 
Origins of Public Relations
Origins of Public RelationsOrigins of Public Relations
Origins of Public RelationsKelli Burns
 
Psychological warfare
Psychological warfarePsychological warfare
Psychological warfareKashee Memon
 
India Pakistan Relation International Relation for UPSC IR
India Pakistan Relation International Relation for UPSC IRIndia Pakistan Relation International Relation for UPSC IR
India Pakistan Relation International Relation for UPSC IRIas Toss
 
17 inspirational public relations quotes
17 inspirational public relations quotes17 inspirational public relations quotes
17 inspirational public relations quotesPrezly
 
Agenda Setting
Agenda SettingAgenda Setting
Agenda SettingBladyMr
 
Mass media & public opinion
Mass media & public opinionMass media & public opinion
Mass media & public opinionDan Hess
 
PR- PUBLIC OPINION, ATTITUDES AND PERSUASION
PR- PUBLIC OPINION, ATTITUDES AND PERSUASIONPR- PUBLIC OPINION, ATTITUDES AND PERSUASION
PR- PUBLIC OPINION, ATTITUDES AND PERSUASIONLena Argosino
 
Public Relations and New Media Technologies
Public Relations and New Media TechnologiesPublic Relations and New Media Technologies
Public Relations and New Media TechnologiesCarmen Neghina
 
Role Of Media In Shaping Public Opinion
Role Of Media In Shaping Public OpinionRole Of Media In Shaping Public Opinion
Role Of Media In Shaping Public OpinionHarpreet Singh
 

Viewers also liked (20)

The Numbers Game - An Exploration into Social Media Analytics
The Numbers Game - An Exploration into Social Media AnalyticsThe Numbers Game - An Exploration into Social Media Analytics
The Numbers Game - An Exploration into Social Media Analytics
 
Politicians and the policy agenda
Politicians and the policy agendaPoliticians and the policy agenda
Politicians and the policy agenda
 
Role of Creativity in Public Relations
Role of Creativity in Public RelationsRole of Creativity in Public Relations
Role of Creativity in Public Relations
 
Psychological Warfare - Turn Order
Psychological Warfare - Turn OrderPsychological Warfare - Turn Order
Psychological Warfare - Turn Order
 
Propaganda
PropagandaPropaganda
Propaganda
 
Information Warfare
Information WarfareInformation Warfare
Information Warfare
 
How to influence influencers: 10 tips by top #PR thinkers
How to influence influencers: 10 tips by top #PR thinkersHow to influence influencers: 10 tips by top #PR thinkers
How to influence influencers: 10 tips by top #PR thinkers
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public Relations
 
Origins of Public Relations
Origins of Public RelationsOrigins of Public Relations
Origins of Public Relations
 
Agenda Setting
Agenda  SettingAgenda  Setting
Agenda Setting
 
Psychological warfare
Psychological warfarePsychological warfare
Psychological warfare
 
India Pakistan Relation International Relation for UPSC IR
India Pakistan Relation International Relation for UPSC IRIndia Pakistan Relation International Relation for UPSC IR
India Pakistan Relation International Relation for UPSC IR
 
Public Opinion
Public OpinionPublic Opinion
Public Opinion
 
17 inspirational public relations quotes
17 inspirational public relations quotes17 inspirational public relations quotes
17 inspirational public relations quotes
 
Agenda Setting
Agenda SettingAgenda Setting
Agenda Setting
 
AGENDA SETTING
AGENDA SETTING AGENDA SETTING
AGENDA SETTING
 
Mass media & public opinion
Mass media & public opinionMass media & public opinion
Mass media & public opinion
 
PR- PUBLIC OPINION, ATTITUDES AND PERSUASION
PR- PUBLIC OPINION, ATTITUDES AND PERSUASIONPR- PUBLIC OPINION, ATTITUDES AND PERSUASION
PR- PUBLIC OPINION, ATTITUDES AND PERSUASION
 
Public Relations and New Media Technologies
Public Relations and New Media TechnologiesPublic Relations and New Media Technologies
Public Relations and New Media Technologies
 
Role Of Media In Shaping Public Opinion
Role Of Media In Shaping Public OpinionRole Of Media In Shaping Public Opinion
Role Of Media In Shaping Public Opinion
 

Similar to The Relevance of Social To You Today

Data data everywhere
Data data everywhereData data everywhere
Data data everywherePhil Bradley
 
Network leadership in an uncertain world
Network leadership in an uncertain worldNetwork leadership in an uncertain world
Network leadership in an uncertain worldRobin Teigland
 
The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State of Internet Access | NABSHOW 2015 Social Media Symposium The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State of Internet Access | NABSHOW 2015 Social Media Symposium Richard Harrington
 
Emerging Social Media Trends You Need to Know
Emerging Social Media Trends You Need to KnowEmerging Social Media Trends You Need to Know
Emerging Social Media Trends You Need to KnowRichard Harrington
 
Social Media for Photo and Video Pros
Social Media for Photo and Video ProsSocial Media for Photo and Video Pros
Social Media for Photo and Video ProsRichard Harrington
 
Impact of digital technology
Impact of digital technologyImpact of digital technology
Impact of digital technologyTahsin Bushra
 
The State of Social Media (and How to Use It and Not Lose Your Job)
The State of Social Media (and How to Use It and Not Lose Your Job)The State of Social Media (and How to Use It and Not Lose Your Job)
The State of Social Media (and How to Use It and Not Lose Your Job)Andrew Krzmarzick
 
Digital Storytelling Paul Richardson Jisc RSC Wales
Digital Storytelling Paul Richardson Jisc RSC WalesDigital Storytelling Paul Richardson Jisc RSC Wales
Digital Storytelling Paul Richardson Jisc RSC WalesPaul Richardson
 
How consumers use technology and its impact on their lives.
How consumers use technology and its impact on their lives.How consumers use technology and its impact on their lives.
How consumers use technology and its impact on their lives.robertpresz7
 
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For ResultsBuilding An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For ResultsRichard Harrington
 
Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...
Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...
Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...Christine Canet
 
Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?
Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?
Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?Xavier Lasauca i Cisa
 
Hacking Your Deliverables: How to Make Yourself Invaluable
Hacking Your Deliverables: How to Make Yourself InvaluableHacking Your Deliverables: How to Make Yourself Invaluable
Hacking Your Deliverables: How to Make Yourself InvaluableMarcy Phelps
 
Ubiquitous Computing and the In-Store Shopping Experience
Ubiquitous Computing and the In-Store Shopping ExperienceUbiquitous Computing and the In-Store Shopping Experience
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
 
Social Media for Business - Soton MBA
Social Media for Business - Soton MBASocial Media for Business - Soton MBA
Social Media for Business - Soton MBALisa Harris
 
Digital Citizenship--National Liberty Museum
Digital Citizenship--National Liberty MuseumDigital Citizenship--National Liberty Museum
Digital Citizenship--National Liberty MuseumMary Beth Hertz
 

Similar to The Relevance of Social To You Today (20)

Data data everywhere
Data data everywhereData data everywhere
Data data everywhere
 
Network leadership in an uncertain world
Network leadership in an uncertain worldNetwork leadership in an uncertain world
Network leadership in an uncertain world
 
The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State of Internet Access | NABSHOW 2015 Social Media Symposium The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State of Internet Access | NABSHOW 2015 Social Media Symposium
 
Emerging Social Media Trends You Need to Know
Emerging Social Media Trends You Need to KnowEmerging Social Media Trends You Need to Know
Emerging Social Media Trends You Need to Know
 
Social Media for Photo and Video Pros
Social Media for Photo and Video ProsSocial Media for Photo and Video Pros
Social Media for Photo and Video Pros
 
Impact of digital technology
Impact of digital technologyImpact of digital technology
Impact of digital technology
 
The State of Social Media (and How to Use It and Not Lose Your Job)
The State of Social Media (and How to Use It and Not Lose Your Job)The State of Social Media (and How to Use It and Not Lose Your Job)
The State of Social Media (and How to Use It and Not Lose Your Job)
 
Digital Storytelling Paul Richardson Jisc RSC Wales
Digital Storytelling Paul Richardson Jisc RSC WalesDigital Storytelling Paul Richardson Jisc RSC Wales
Digital Storytelling Paul Richardson Jisc RSC Wales
 
How consumers use technology and its impact on their lives.
How consumers use technology and its impact on their lives.How consumers use technology and its impact on their lives.
How consumers use technology and its impact on their lives.
 
Final presentation1
Final presentation1Final presentation1
Final presentation1
 
Lee Rainie
Lee Rainie Lee Rainie
Lee Rainie
 
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For ResultsBuilding An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
 
Leed6820 Class1
Leed6820 Class1Leed6820 Class1
Leed6820 Class1
 
Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...
Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...
Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...
 
Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?
Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?
Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?
 
Hacking Your Deliverables: How to Make Yourself Invaluable
Hacking Your Deliverables: How to Make Yourself InvaluableHacking Your Deliverables: How to Make Yourself Invaluable
Hacking Your Deliverables: How to Make Yourself Invaluable
 
Ubiquitous Computing and the In-Store Shopping Experience
Ubiquitous Computing and the In-Store Shopping ExperienceUbiquitous Computing and the In-Store Shopping Experience
Ubiquitous Computing and the In-Store Shopping Experience
 
Social Media for Business - Soton MBA
Social Media for Business - Soton MBASocial Media for Business - Soton MBA
Social Media for Business - Soton MBA
 
Web Summit Round Up November 2018
Web Summit Round Up November 2018Web Summit Round Up November 2018
Web Summit Round Up November 2018
 
Digital Citizenship--National Liberty Museum
Digital Citizenship--National Liberty MuseumDigital Citizenship--National Liberty Museum
Digital Citizenship--National Liberty Museum
 

More from Neville Hobson

The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsThe Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsNeville Hobson
 
AI, the Connected Car and What's Next
AI, the Connected Car and What's NextAI, the Connected Car and What's Next
AI, the Connected Car and What's NextNeville Hobson
 
Perspectives on Social Business
Perspectives on Social BusinessPerspectives on Social Business
Perspectives on Social BusinessNeville Hobson
 
Re-Defining Today's Communicator
Re-Defining Today's CommunicatorRe-Defining Today's Communicator
Re-Defining Today's CommunicatorNeville Hobson
 
Leadership Communication Within the Organisation
Leadership Communication Within the OrganisationLeadership Communication Within the Organisation
Leadership Communication Within the OrganisationNeville Hobson
 
Take Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkTake Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkNeville Hobson
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?Neville Hobson
 
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Neville Hobson
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?Neville Hobson
 
How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?Neville Hobson
 
The Big Online Picture
The Big Online PictureThe Big Online Picture
The Big Online PictureNeville Hobson
 
Podcasting for Business
Podcasting for BusinessPodcasting for Business
Podcasting for BusinessNeville Hobson
 

More from Neville Hobson (20)

The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsThe Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
 
AI, the Connected Car and What's Next
AI, the Connected Car and What's NextAI, the Connected Car and What's Next
AI, the Connected Car and What's Next
 
The Power Within
The Power WithinThe Power Within
The Power Within
 
Smarter Measurement
Smarter MeasurementSmarter Measurement
Smarter Measurement
 
Perspectives on Social Business
Perspectives on Social BusinessPerspectives on Social Business
Perspectives on Social Business
 
Re-Defining Today's Communicator
Re-Defining Today's CommunicatorRe-Defining Today's Communicator
Re-Defining Today's Communicator
 
Leadership Communication Within the Organisation
Leadership Communication Within the OrganisationLeadership Communication Within the Organisation
Leadership Communication Within the Organisation
 
Take Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkTake Courage: Listen, Don't Talk
Take Courage: Listen, Don't Talk
 
High-Street
High-StreetHigh-Street
High-Street
 
QR codes
QR codesQR codes
QR codes
 
Experience Innovation
Experience InnovationExperience Innovation
Experience Innovation
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?
 
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?
 
Getting An Education
Getting An EducationGetting An Education
Getting An Education
 
How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?
 
The Big Online Picture
The Big Online PictureThe Big Online Picture
The Big Online Picture
 
Take Courage
Take CourageTake Courage
Take Courage
 
Podcasting for Business
Podcasting for BusinessPodcasting for Business
Podcasting for Business
 

Recently uploaded

ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfVanessa Camilleri
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxheathfieldcps1
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxDhatriParmar
 
3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptxmary850239
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsDhatriParmar
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSDLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSTeacherNicaPrintable
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfSumit Tiwari
 
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...Marlene Maheu
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxiammrhaywood
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxDr. Santhosh Kumar. N
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...Sandy Millin
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 
Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024bsellato
 
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...AKSHAYMAGAR17
 
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...Subham Panja
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...Nguyen Thanh Tu Collection
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxProf. Kanchan Kumari
 

Recently uploaded (20)

ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdf
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptx
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptx
 
3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian Poetics
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYSDLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
DLL Catch Up Friday March 22.docx CATCH UP FRIDAYS
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
 
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 
Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024
 
Problems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard DeviationProblems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard Deviation
 
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
DNA and RNA , Structure, Functions, Types, difference, Similarities, Protein ...
 
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
 

The Relevance of Social To You Today

Editor's Notes

  1. About Neville Hobson Communicator, blogger, podcaster, based in the UK. Communication consultant. Co-founder of the FIR Podcast Network. Co-host of The Hobson & Holtz Report weekly business show. Presence across the social web especially on Twitter, Google+.
  2. About Neville Hobson A digital natural.
  3. The Gartner Hype Cycle on Emerging Technology, July 2014.
  4. The Internet of Things.
  5. “The doctor can see you now” via Skype. Google search for medical condition could produce a result that lets you connect there and then to a health care provider. Limited trial by Google in the US in 2014.
  6. Drone: the example of a medical package being delivered to a hospital in Germany by courier firm DHL.
  7. Drone: the Millennium Falcon!
  8. The magnitude of upcoming change will be stunning…
  9. The world map of social networks in December 2014.
  10. Top three social networks in 18 countries, December 2014.
  11. Wearable technology in the workplace.
  12. Meet the Apple Watch…
  13. Krispy Kreme’s ‘KKK Wednesday’ faux pas.
  14. @CanadaNATO’s geography lesson for Russia, via Twitter.
  15. Snapchat Discover.
  16. Gen Y will form 75% of the workforce by 2015 and are actively shaping corporate culture and expectations.
  17. Shifts: Millennials believe that other consumers care more about their shopping experiences than companies do – and that’s why they share their opinions online. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life.
  18. The new trust deficit – Edelman Trust Barometer 2015.
  19. Two current reputation scandals in the UK: MPs ‘cash for access’ sting by journalists. HSBC’s Swiss tax-evasion shame.
  20. Search engines now used first and most for news – Edelman Trust Barometer 2015.
  21. Above all… (Explain each)
  22. Let’s record a podcast…