The Future of Communication
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Presentation deck used in discussion at IABC EMENA Region Leadership Institute meeting in London on November 4, 2013.

Presentation deck used in discussion at IABC EMENA Region Leadership Institute meeting in London on November 4, 2013.

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The Future of Communication Presentation Transcript

  • 1. @jangles The Future of Communication Neville Hobson www.nevillehobson.eu November 4, 2013 IABC EMENA LEADERSHIP INSTITUTE 1
  • 2. @jangles Shifts http://www.slideshare.net/sap/99-facts-on-the-future-of-business IABC EMENA LEADERSHIP INSTITUTE 2
  • 3. @jangles All Change http://www.slideshare.net/sap/99-facts-on-the-future-of-business IABC EMENA LEADERSHIP INSTITUTE 3
  • 4. @jangles 2013 http://www.gartner.com/newsroom/id/2575515 IABC EMENA LEADERSHIP INSTITUTE 4
  • 5. @jangles http://news.cnet.com/8301-1001_3-57609100-92/8-myths-about-wearable-tech/ http://youtu.be/OOT1lwVWBB8 IABC EMENA LEADERSHIP INSTITUTE 5
  • 6. @jangles http://www.forbes.com/sites/reuvencohen/2013/08/14/the-next-big-thing-in-enterprise-it-bring-your-own-wearable-tech/ IABC EMENA LEADERSHIP INSTITUTE 6
  • 7. @jangles “ IABC EMENA LEADERSHIP INSTITUTE -ability ” 7
  • 8. @jangles } = IABC EMENA LEADERSHIP INSTITUTE Drivers Enabler 8
  • 9. @jangles Transforming Companies that effectively manage digital technology can expect to gain in one or more of three areas: 1. Better customer experiences and engagement 2. Streamlined operations 3. New lines of business or business models http://sloanreview.mit.edu/projects/embracing-digital-technology/ IABC EMENA LEADERSHIP INSTITUTE 9
  • 10. @jangles Convergence Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade http://www.amazon.com/Age-Context-Mobile-Sensors-Privacy/dp/1492348430 IABC EMENA LEADERSHIP INSTITUTE 10
  • 11. @jangles • What is the communicator’s role in such a rapidlyevolving landscape IABC EMENA LEADERSHIP INSTITUTE 11
  • 12. @jangles The Communicator's Role is to Calculate Risk 1. Recognise and understand change − − − In the workplace In stakeholder behaviours In your overall landscape, internal and external 2. Be attuned to trends and be able to interpret them 3. Take a proactive and credible lead to educate and counsel 4. Listen, learn, recommend IABC EMENA LEADERSHIP INSTITUTE 12
  • 13. @jangles Tomorrow’s Communicator • • • • Relevant Measurable Valuable Entrepreneurial IABC EMENA LEADERSHIP INSTITUTE • • • • Ethical Open Professional Courageous 13
  • 14. @jangles Esther Dyson Catalyst of Start-ups IABC EMENA LEADERSHIP INSTITUTE “ Always Make New Mistakes ” 14
  • 15. @jangles The Future of Communication Neville Hobson www.nevillehobson.eu November 4, 2013 IABC EMENA LEADERSHIP INSTITUTE 15
  • 16. @jangles The Future of Communication Neville Hobson @jangles London, November 4, 2013 This presentation deck and original content in it is copyright 2013 Neville Hobson. It was first used in a meeting of the IABC EMENA Region Leadership Institute in London on November 4, 2013. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson:      +44 7577 997 222 neville@nevillehobson.com www.nevillehobson.eu www.nevillehobson.com @jangles IABC EMENA LEADERSHIP INSTITUTE 16