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@jangles

The Future
of Communication

Neville Hobson
www.nevillehobson.eu
November 4, 2013
IABC EMENA LEADERSHIP INSTITUT...
@jangles

Shifts

http://www.slideshare.net/sap/99-facts-on-the-future-of-business
IABC EMENA LEADERSHIP INSTITUTE

2
@jangles

All Change

http://www.slideshare.net/sap/99-facts-on-the-future-of-business
IABC EMENA LEADERSHIP INSTITUTE

3
@jangles

2013

http://www.gartner.com/newsroom/id/2575515
IABC EMENA LEADERSHIP INSTITUTE

4
@jangles

http://news.cnet.com/8301-1001_3-57609100-92/8-myths-about-wearable-tech/

http://youtu.be/OOT1lwVWBB8

IABC EME...
@jangles

http://www.forbes.com/sites/reuvencohen/2013/08/14/the-next-big-thing-in-enterprise-it-bring-your-own-wearable-t...
@jangles

“

IABC EMENA LEADERSHIP INSTITUTE

-ability

”

7
@jangles

}
=
IABC EMENA LEADERSHIP INSTITUTE

Drivers

Enabler
8
@jangles

Transforming
Companies that effectively
manage digital technology can
expect to gain in one or more of
three are...
@jangles

Convergence
Five converging forces – mobile,
social media, data, sensors and
location – are reshaping our lives
...
@jangles

• What is the
communicator’s role
in such a rapidlyevolving landscape

IABC EMENA LEADERSHIP INSTITUTE

11
@jangles

The Communicator's Role is to
Calculate Risk
1. Recognise and understand change
−
−
−

In the workplace
In stake...
@jangles

Tomorrow’s Communicator

•
•
•
•

Relevant
Measurable
Valuable
Entrepreneurial

IABC EMENA LEADERSHIP INSTITUTE
...
@jangles

Esther Dyson
Catalyst
of Start-ups

IABC EMENA LEADERSHIP INSTITUTE

“

Always
Make
New
Mistakes

”

14
@jangles

The Future
of Communication

Neville Hobson
www.nevillehobson.eu
November 4, 2013
IABC EMENA LEADERSHIP INSTITUT...
@jangles

The Future of Communication
Neville Hobson
@jangles
London, November 4, 2013
This presentation deck and original...
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The Future of Communication

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Presentation deck used in discussion at IABC EMENA Region Leadership Institute meeting in London on November 4, 2013.

Published in: Business, Education

Transcript of "The Future of Communication"

  1. 1. @jangles The Future of Communication Neville Hobson www.nevillehobson.eu November 4, 2013 IABC EMENA LEADERSHIP INSTITUTE 1
  2. 2. @jangles Shifts http://www.slideshare.net/sap/99-facts-on-the-future-of-business IABC EMENA LEADERSHIP INSTITUTE 2
  3. 3. @jangles All Change http://www.slideshare.net/sap/99-facts-on-the-future-of-business IABC EMENA LEADERSHIP INSTITUTE 3
  4. 4. @jangles 2013 http://www.gartner.com/newsroom/id/2575515 IABC EMENA LEADERSHIP INSTITUTE 4
  5. 5. @jangles http://news.cnet.com/8301-1001_3-57609100-92/8-myths-about-wearable-tech/ http://youtu.be/OOT1lwVWBB8 IABC EMENA LEADERSHIP INSTITUTE 5
  6. 6. @jangles http://www.forbes.com/sites/reuvencohen/2013/08/14/the-next-big-thing-in-enterprise-it-bring-your-own-wearable-tech/ IABC EMENA LEADERSHIP INSTITUTE 6
  7. 7. @jangles “ IABC EMENA LEADERSHIP INSTITUTE -ability ” 7
  8. 8. @jangles } = IABC EMENA LEADERSHIP INSTITUTE Drivers Enabler 8
  9. 9. @jangles Transforming Companies that effectively manage digital technology can expect to gain in one or more of three areas: 1. Better customer experiences and engagement 2. Streamlined operations 3. New lines of business or business models http://sloanreview.mit.edu/projects/embracing-digital-technology/ IABC EMENA LEADERSHIP INSTITUTE 9
  10. 10. @jangles Convergence Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade http://www.amazon.com/Age-Context-Mobile-Sensors-Privacy/dp/1492348430 IABC EMENA LEADERSHIP INSTITUTE 10
  11. 11. @jangles • What is the communicator’s role in such a rapidlyevolving landscape IABC EMENA LEADERSHIP INSTITUTE 11
  12. 12. @jangles The Communicator's Role is to Calculate Risk 1. Recognise and understand change − − − In the workplace In stakeholder behaviours In your overall landscape, internal and external 2. Be attuned to trends and be able to interpret them 3. Take a proactive and credible lead to educate and counsel 4. Listen, learn, recommend IABC EMENA LEADERSHIP INSTITUTE 12
  13. 13. @jangles Tomorrow’s Communicator • • • • Relevant Measurable Valuable Entrepreneurial IABC EMENA LEADERSHIP INSTITUTE • • • • Ethical Open Professional Courageous 13
  14. 14. @jangles Esther Dyson Catalyst of Start-ups IABC EMENA LEADERSHIP INSTITUTE “ Always Make New Mistakes ” 14
  15. 15. @jangles The Future of Communication Neville Hobson www.nevillehobson.eu November 4, 2013 IABC EMENA LEADERSHIP INSTITUTE 15
  16. 16. @jangles The Future of Communication Neville Hobson @jangles London, November 4, 2013 This presentation deck and original content in it is copyright 2013 Neville Hobson. It was first used in a meeting of the IABC EMENA Region Leadership Institute in London on November 4, 2013. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson:      +44 7577 997 222 neville@nevillehobson.com www.nevillehobson.eu www.nevillehobson.com @jangles IABC EMENA LEADERSHIP INSTITUTE 16
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