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Social Media Perspectives

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Presentation at 'Digital Media Barcelona' Sept 17, 209. Hashtag: #digitalmediabarcelona

Presentation at 'Digital Media Barcelona' Sept 17, 209. Hashtag: #digitalmediabarcelona

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  • 1. Perspectives Neville Hobson www.nevillehobson.com Barcelona September 17, 2009
  • 2. 1. Where does social media really fit into the business world? 2. How do you identify online influencers and connect with them? 3. Who is using social media and what measurable benefits are they enjoying? 4. What can you do right now?
  • 3. http://www.youtube.com/watch?v=5YGc4zOqozo
  • 4. http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html
  • 5. 1. Channels have Imperatives: fragmented  You must reach the 2. Trust is critical new influencers 3. Social media have  Transparency is arrived required 4. The consumer is in  Engage in the control (kind of) conversation or fail to 5. Content creation connect and distribution have been democratized
  • 6. http://theconversationprism.com/
  • 7.  Who they are  Where they are  Why they're there  Where you should be  Why  How
  • 8.  The social structure in which technology puts power in the hands of individuals and communities instead of institutions
  • 9. Then Now Cradle to grave Portfolio career Loyalty Transactional relationship Dependence Independence Employees as human resources Creative talent on loan Employees Citizens Big companies / institutions My own group / company Command and control, paternalism Inclusivity based on mutual respect CEO = God CEO = Guide I left the company I left my boss Local community Workplace communities http://www.enterprise2dot0.com/
  • 10. 1. You must reach the new influencers / your customers 2. On their terms 3. Engage in the conversation or fail to connect
  • 11. 1. Get to know the influencers  Read  Listen  Watch 2. Engage in conversations  with utter transparency 3. Reach out  in ways that suit the customer  individual approach not mass email
  • 12. http://www.engagementdb.com/
  • 13. 1. Channels have Imperatives: fragmented  You must reach the 2. Trust is critical new influencers 3. Social media have  Transparency is arrived required 4. The customer is in  Engage in the control (kind of) conversation or fail 5. Content creation and to connect distribution have been democratized
  • 14. 1. Listen 2. Give up control 3. Be natural 4. Make a commitment 5. Be where your customers are 6. Learn to deal with negativity 7. Be humble 8. Have a clear and measurable objective 9. Develop a plan 10. Listen
  • 15. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial- Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/ www.nevillehobson.com

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