Social Media and the PR Industry

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Presentation at KMP's Marketing 2.0 conference, Manchester, July 1, 2008.

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Social Media and the PR Industry

  1. 1. Signs of Encouragement on the Horizon Neville Hobson, ABC www.nevillehobson.com Manchester, July 1, 2008
  2. 2.  Consumers, citizens, and employees (the same thing) have changed  They don’t trust company-speak  They fast-forward their PVRs through the interruptions  They pull content that interests them  They create their own content, original and mashups  They pay attention to (and are influenced by) word of mouth
  3. 3.  The emergence of a new digital information commons  The reality of a global economy  The appearance and empowerment of myriad new stakeholders
  4. 4. Where are your publics?

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