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Re-Defining
Today’s
Communicator
Neville Hobson
@jangles
Oslo, March 27, 2014
#komdagen
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles2
http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.ht...
“Accenture 10-Country Study Finds Singapore, Norway and UAE Lead in Digital Government”
http://newsroom.accenture.com/news...
In The Next
25 Minutes
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles5
• Understand…
1. The difference between poor
behaviour and good practice
2. Organization change
3. Behavioural change
4. T...
The
Landscape
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles7
Anyone with an opinion
and an internet connection
can influence someone else
about the things you care
about, eg, your rep...
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles9
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles10
http://www.slideshare.net/sap/99-facts-on-the-future-of-business
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles11
http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-revea...
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles12
http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-revea...
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles13
http://en.wikipedia.org/wiki/Professional
http://tomfishburne.com/2011/02/for-immediate-release.html
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles14
https://t...
Declining Trust
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/
RE-DEFINING TODAY’S CO...
http://www.prweek.com/article/1285235/fight-soul-pr
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles16
“The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies”
http://www.kornferryi...
“The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies”
http://www.kornferryi...
Re-Define
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles19
} Drivers
= Enabler
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles20
-ability
“ ”
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles21
http://www.gartner.com/newsroom/id/2575515
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles22
Building Trust
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/
RE-DEFINING TODAY’S COM...
• What is the
communicator’s role
in such a rapidly-
evolving landscape
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangle...
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles25
Be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous
RE-DEFINING TODAY’S ...
Re-Defining
Today’s
Communicator
Neville Hobson
@jangles
Oslo, March 27, 2014
#komdagen
This presentation deck and original content in it is copyright 2014 Neville Hobson.
Re-use of this deck permitted under a ...
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Re-Defining Today's Communicator

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Presentation deck I used in a keynote presentation to members of the Norwegian Communications Association on Oslo, March 27, 2014.

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Transcript of "Re-Defining Today's Communicator"

  1. 1. Re-Defining Today’s Communicator Neville Hobson @jangles Oslo, March 27, 2014 #komdagen
  2. 2. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles2
  3. 3. http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles3
  4. 4. “Accenture 10-Country Study Finds Singapore, Norway and UAE Lead in Digital Government” http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm In Norway, 78% of citizens believe that government should consult with them in the design and delivery of public services, which indicates a highly engaged population. ” “ RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles4
  5. 5. In The Next 25 Minutes RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles5
  6. 6. • Understand… 1. The difference between poor behaviour and good practice 2. Organization change 3. Behavioural change 4. Technology change • What you can do, right now RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles6
  7. 7. The Landscape RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles7
  8. 8. Anyone with an opinion and an internet connection can influence someone else about the things you care about, eg, your reputation. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles8
  9. 9. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles9 http://www.slideshare.net/sap/99-facts-on-the-future-of-business
  10. 10. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles10 http://www.slideshare.net/sap/99-facts-on-the-future-of-business
  11. 11. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles11 http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/
  12. 12. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles12 http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/
  13. 13. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles13 http://en.wikipedia.org/wiki/Professional
  14. 14. http://tomfishburne.com/2011/02/for-immediate-release.html RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles14 https://twitter.com/jangles/status/438012815711174656
  15. 15. Declining Trust http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/ RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles15
  16. 16. http://www.prweek.com/article/1285235/fight-soul-pr RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles16
  17. 17. “The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies” http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles17
  18. 18. “The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies” http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles18
  19. 19. Re-Define RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles19
  20. 20. } Drivers = Enabler RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles20
  21. 21. -ability “ ” RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles21
  22. 22. http://www.gartner.com/newsroom/id/2575515 RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles22
  23. 23. Building Trust http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/ RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles23
  24. 24. • What is the communicator’s role in such a rapidly- evolving landscape RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles24
  25. 25. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles25
  26. 26. Be… • Relevant • Measurable • Valuable • Entrepreneurial • Ethical • Open • Professional • Courageous RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles26
  27. 27. Re-Defining Today’s Communicator Neville Hobson @jangles Oslo, March 27, 2014 #komdagen
  28. 28. This presentation deck and original content in it is copyright 2014 Neville Hobson. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson:  +44 7577 997 222  neville@nevillehobson.com  www.nevillehobson.eu  www.nevillehobson.com  @jangles Re-Defining Today’s Communicator Neville Hobson @jangles March 27, 2014 RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles28
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