Re-Defining Today's Communicator
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Re-Defining Today's Communicator

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Presentation deck I used in a keynote presentation to members of the Norwegian Communications Association on Oslo, March 27, 2014.

Presentation deck I used in a keynote presentation to members of the Norwegian Communications Association on Oslo, March 27, 2014.

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  • 1. Re-Defining Today’s Communicator Neville Hobson @jangles Oslo, March 27, 2014 #komdagen
  • 2. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles2
  • 3. http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles3
  • 4. “Accenture 10-Country Study Finds Singapore, Norway and UAE Lead in Digital Government” http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm In Norway, 78% of citizens believe that government should consult with them in the design and delivery of public services, which indicates a highly engaged population. ” “ RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles4
  • 5. In The Next 25 Minutes RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles5
  • 6. • Understand… 1. The difference between poor behaviour and good practice 2. Organization change 3. Behavioural change 4. Technology change • What you can do, right now RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles6
  • 7. The Landscape RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles7
  • 8. Anyone with an opinion and an internet connection can influence someone else about the things you care about, eg, your reputation. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles8
  • 9. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles9 http://www.slideshare.net/sap/99-facts-on-the-future-of-business
  • 10. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles10 http://www.slideshare.net/sap/99-facts-on-the-future-of-business
  • 11. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles11 http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/
  • 12. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles12 http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/
  • 13. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles13 http://en.wikipedia.org/wiki/Professional
  • 14. http://tomfishburne.com/2011/02/for-immediate-release.html RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles14 https://twitter.com/jangles/status/438012815711174656
  • 15. Declining Trust http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/ RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles15
  • 16. http://www.prweek.com/article/1285235/fight-soul-pr RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles16
  • 17. “The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies” http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles17
  • 18. “The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies” http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles18
  • 19. Re-Define RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles19
  • 20. } Drivers = Enabler RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles20
  • 21. -ability “ ” RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles21
  • 22. http://www.gartner.com/newsroom/id/2575515 RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles22
  • 23. Building Trust http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/ RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles23
  • 24. • What is the communicator’s role in such a rapidly- evolving landscape RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles24
  • 25. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles25
  • 26. Be… • Relevant • Measurable • Valuable • Entrepreneurial • Ethical • Open • Professional • Courageous RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles26
  • 27. Re-Defining Today’s Communicator Neville Hobson @jangles Oslo, March 27, 2014 #komdagen
  • 28. This presentation deck and original content in it is copyright 2014 Neville Hobson. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson:  +44 7577 997 222  neville@nevillehobson.com  www.nevillehobson.eu  www.nevillehobson.com  @jangles Re-Defining Today’s Communicator Neville Hobson @jangles March 27, 2014 RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles28