Neville Hobson presented at the #FuturePR Hack Day in London on July 23, 2015. He discussed his role as a communicator, blogger, podcaster, and experimenter. Hobson also summarized the key points of an article about the future of PR agencies, including putting clients first, recognizing the need to specialize, and valuing people as the greatest asset. He asked attendees to consider their role in the rapidly evolving PR landscape and how to be relevant, measurable, valuable, entrepreneurial, ethical, open, professional, and courageous.