Experience Innovation

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Effective communication is more about innovation and experiences than the tools and channels of communicating. Some ideas to think about for marketers and communicators as presented to the MIPAA's …

Effective communication is more about innovation and experiences than the tools and channels of communicating. Some ideas to think about for marketers and communicators as presented to the MIPAA's "New Influencers Insight & Social Media Forum" in London on June 7, 2013.

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  • Thanks Neville. The future of pushed content onto a companies own channels is going to become especially relevant on the background of trust, honesty and relevance.
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  • Innovation: Tesla Model S.
  • Innovation: Daimler-Benz plans to add QR code stickers to Mercedes cars, enabling emergency services to get mobile access to specific-car schematics.
  • Innovation: Jaguar F-Type.
  • Top 10 Internet Properties by Global Monthly Unique Visitors.
  • Global Digital Information Created & Shared, 2005 – 2015E.
  • Short-Term Sharing Exploding – Snapchat Growth From Content That Disappears, Up >2x in 2 Months.
  • Social Media – Facebook Leads, YouTube + Twitter + Google+ + Pinterest + Instagram + Tumblr Rising Fast.
  • Global Mobile Traffic as % of Total Internet Traffic, 12/08 – 5/13 (with Trendline Projection to 5/15E).
  • Tablet Shipments = Surpassed Desktop PCs & Notebooks in Q4:12, < 3 Years from Intro.
  • A Car or a Computer on Four Wheels?
  • Robert Scoble and Google Glass.
  • QR Codes = Scan & Be Scanned to Get Stuff…
  • Re-Imagination of Basic Business Process…
  • Re-Imagination of Asset-Heavy Products / Services…
  • On our radars: 2013-2014.
  • Influencer marketing / content curation / content marketing / brand journalism
  • Audi community on G+: “The place on Google+ for Audi fans, by Audi fans. Content and discussion curated by Audi-invited moderators.”
  • Biggest content marketing challenges.
  • Desire, Jaguar USA’s “short film in collaboration with Ridley Scott Associates, starring Emmy award winner Damian Lewis and ShannynSossamon with music by Lana Del Rey.”
  • “We’re all about to be buried in Crap,” says Doug Kessler.

Transcript

  • 1. #mipaa @janglesExperienceInnovationNeville Hobson@janglesJune 7, 2013
  • 2. #mipaa @jangleshttp://en.wikipedia.org/wiki/InnovationThe term innovation can bedefined as something originaland new that “breaks in to” themarket or into society.
  • 3. #mipaa @jangleshttp://www.teslamotors.com/en_GB/
  • 4. #mipaa @jangleshttp://media.daimler.com/dcmedia/0-921-658892-1-1601024-1-0-1-0-0-1-12639-0-0-3842-0-0-0-0-0.html?TS=1370536703316
  • 5. #mipaa @jangleshttp://www.jaguar.co.uk/f-type/
  • 6. #mipaa @janglesTrends
  • 7. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 8. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 9. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 10. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 11. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 12. #mipaa @jangles3 Mobile Drivers1. Rapidly-increasing device andapp functionality2. Near-ubiquitous high-speednetworks3. Enabling you to realize yourexpectations
  • 13. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 14. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 15. #mipaa @jangleshttp://youtu.be/OOT1lwVWBB8
  • 16. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 17. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 18. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  • 19. #mipaa @jangles
  • 20. #mipaa @jangles
  • 21. #mipaa @jangleshttp://gapingvoid.com/
  • 22. #mipaa @jangleshttp://publishers.flipboard.com/caranddriverhttp://flip.it/vA5t0
  • 23. #mipaa @jangleshttps://plus.google.com/communities/110498918096579630693
  • 24. #mipaa @jangles• Delivering the contentyour audience isseeking in all theplaces they aresearching for ithttp://socialfresh.com/great-content-marketing/ http://contentmarketinginstitute.com/2012/06/content-marketing-definition/
  • 25. #mipaa @jangleshttp://www.stayonsearch.com/content-marketing-that-you-need-to-avoid-at-any-cost
  • 26. #mipaa @jangles• Organizationsgenerating storiesabout themselvesand/or their industry• Publishing that contenton their own channels• Offering that content tomainstream channelshttp://newsroom.cisco.com/homehttp://www.coca-colacompany.com/
  • 27. #mipaa @jangleshttp://youtu.be/41Qztg4EjmM
  • 28. #mipaa @janglesMajor Challenges1. Understanding audience desires, needs, andintents2. Selecting the tools and channels preferred byyour audiences3. Being trusted participants in your audiences’peer groups4. Integrating social and traditional5. Embracing open/sharing ideals – rewards arenot only financial
  • 29. #mipaa @jangleshttp://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
  • 30. #mipaa @janglesThe two most valuable commodities1.Reputation2.Trust
  • 31. #mipaa @jangles• Relevant• Measurable• Valuable• Ethical• Open• Professional
  • 32. #mipaa @janglesExperienceInnovationNeville Hobson@janglesJune 7, 2013
  • 33. #mipaa @janglesExperience InnovationNeville Hobson@janglesLondon, June 7, 2013Content of this presentation deck is Copyright 2013 Neville Hobson. Some rightsreserved.Re-use permitted - read the Creative Commons license for terms.If you have questions or comment arising from your use of this deck, contact NevilleHobson: +44 7577 997 222 neville@nevillehobson.com www.nevillehobson.eu www.nevillehobson.com @jangles