It’s A New Game<br />Neville Hobson<br />@jangles<br />London, June 30, 2011 <br />
Life of a 15-29 Year Old<br />Content is on-demand and mobile<br />Don’t read newspapers<br />Mobile phone is the central ...
Text is the way to chat</li></li></ul><li>http://www.emarketer.com/Article.aspx?R=1008444<br />
The Huge Potential of China<br /> <br />
http://membership.ft.com/sitetour/index.shtml<br />
https://www.mi5.gov.uk/careers<br />
http://www.thedrum.co.uk/news/2011/06/21/22609-huffington-post-uk-to-launch-on-6-july-before-going-global/<br />
The New Media Landscape<br />
Anyone with an opinionand an internet connection can influence someone else about your brand and the things you care about...
She Influences Opinion About Your Brand<br />Do you know her reach?<br />Do you know how to reach her?<br />Are you sure s...
ThreeSteps<br />Listen<br /><br />Plan<br /><br />Engage<br />http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkk...
http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html<br />http://www.briansolis.co...
Use automated monitoring systems<br />Search for influencers<br />Relevant industry and sector blogs, social networks, Twi...
There Are a Lot of Tools…<br />Monitoring<br />Tactical<br />Strategic<br />Listening<br />
http://jwsokol.com/scc/tag/listen/<br />
http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2010/12/08/dell-s-next-step-the-social-media-lis...
Key: Integrated Communication<br /><ul><li>Social media is not stand-alone or a separate activity
Long-term activity and resource commitment
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It's A New Game

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  • Chinese Internet users are primarily interested in micro-blogging when it comes to social media. Sina Micro blog (China’s alternative to Twitter) accounted for 1 in every 158 Internet visits in China for April 2011. This makes China one of the most voracious micro-blogging nations worldwide, with a greater market share of visits going to micro-blogging sites in China than in the UK, US, France, Canada, Australia or India.http://weblogs.hitwise.com/robin-goad/2011/05/experian_hitwise_china_launch.html
  • It's A New Game

    1. 1. It’s A New Game<br />Neville Hobson<br />@jangles<br />London, June 30, 2011 <br />
    2. 2.
    3. 3. Life of a 15-29 Year Old<br />Content is on-demand and mobile<br />Don’t read newspapers<br />Mobile phone is the central device<br />The internet is social<br />Trust peers more than experts<br /><ul><li>Email is for parents
    4. 4. Text is the way to chat</li></li></ul><li>http://www.emarketer.com/Article.aspx?R=1008444<br />
    5. 5.
    6. 6. The Huge Potential of China<br /> <br />
    7. 7.
    8. 8. http://membership.ft.com/sitetour/index.shtml<br />
    9. 9. https://www.mi5.gov.uk/careers<br />
    10. 10.
    11. 11.
    12. 12. http://www.thedrum.co.uk/news/2011/06/21/22609-huffington-post-uk-to-launch-on-6-july-before-going-global/<br />
    13. 13. The New Media Landscape<br />
    14. 14. Anyone with an opinionand an internet connection can influence someone else about your brand and the things you care about.<br />
    15. 15. She Influences Opinion About Your Brand<br />Do you know her reach?<br />Do you know how to reach her?<br />Are you sure she’s worth your attention?<br />http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg<br />
    16. 16. ThreeSteps<br />Listen<br /><br />Plan<br /><br />Engage<br />http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg<br />
    17. 17. http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html<br />http://www.briansolis.com/2011/02/behaviorgraphics-discovering-the-me-in-social-media/<br />
    18. 18. Use automated monitoring systems<br />Search for influencers<br />Relevant industry and sector blogs, social networks, Twitter incl lists<br />Mainstream media references<br />Ranking systems: Klout, PeerIndex<br />Visit sites: read content, understand what they’re about, see who they’re connected to, get a sense of their community<br />There is no substitute or shortcut for this essential step.<br />
    19. 19. There Are a Lot of Tools…<br />Monitoring<br />Tactical<br />Strategic<br />Listening<br />
    20. 20. http://jwsokol.com/scc/tag/listen/<br />
    21. 21. http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2010/12/08/dell-s-next-step-the-social-media-listening-command-center.aspx<br />
    22. 22. Key: Integrated Communication<br /><ul><li>Social media is not stand-alone or a separate activity
    23. 23. Long-term activity and resource commitment
    24. 24. Integral to your marketing and communication mix
    25. 25. Integral to the success of your efforts</li></li></ul><li>Thank You<br />
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