It’s A New Game
Neville Hobson @jangles London, June 30, 2011
Life of a 15-29 Year Old Content is on-demand and mobile Don’t read newspapers Mobile phone is the central device The internet is social Trust peers more than experts Email is for parents
Text is the way to chat http://www.emarketer.com/Article.aspx?R=1008444
The Huge Potential of China
The New Media Landscape
Anyone with an opinionand an internet connection can influence someone else about your brand and the things you care about.
She Influences Opinion About Your Brand Do you know her reach? Do you know how to reach her? Are you sure she’s worth your attention? http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg
ThreeSteps Listen Plan Engage http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg
Use automated monitoring systems Search for influencers Relevant industry and sector blogs, social networks, Twitter incl lists Mainstream media references Ranking systems: Klout, PeerIndex Visit sites: read content, understand what they’re about, see who they’re connected to, get a sense of their community There is no substitute or shortcut for this essential step.
There Are a Lot of Tools… Monitoring Tactical Strategic Listening
Key: Integrated Communication Social media is not stand-alone or a separate activity
Long-term activity and resource commitment
Integral to your marketing and communication mix
Integral to the success of your efforts Thank You