Chinese Internet users are primarily interested in micro-blogging when it comes to social media. Sina Micro blog (China’s alternative to Twitter) accounted for 1 in every 158 Internet visits in China for April 2011. This makes China one of the most voracious micro-blogging nations worldwide, with a greater market share of visits going to micro-blogging sites in China than in the UK, US, France, Canada, Australia or India.http://weblogs.hitwise.com/robin-goad/2011/05/experian_hitwise_china_launch.html
It’s A New Game Neville Hobson @jangles London, June 30, 2011
Use automated monitoring systems Search for influencers Relevant industry and sector blogs, social networks, Twitter incl lists Mainstream media references Ranking systems: Klout, PeerIndex Visit sites: read content, understand what they’re about, see who they’re connected to, get a sense of their community There is no substitute or shortcut for this essential step.
There Are a Lot of Tools… Monitoring Tactical Strategic Listening