• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
It's A New Game
 

It's A New Game

on

  • 3,438 views

Deck used in presentation at MIPAA The New Influencers, London March 29, 2011.

Deck used in presentation at MIPAA The New Influencers, London March 29, 2011.

Statistics

Views

Total Views
3,438
Views on SlideShare
3,388
Embed Views
50

Actions

Likes
2
Downloads
44
Comments
0

6 Embeds 50

http://socialmediasunderland.wordpress.com 29
http://www.nevillehobson.com 17
http://www.mongodb.org 1
http://www.twodigitworld.com 1
http://www.onlydoo.com 1
http://paper.li 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    It's A New Game It's A New Game Presentation Transcript

    • It’s A New Game
      MIPAA Social Media Workshop
      London: March 29, 2011
      Neville Hobson
      @jangles
      www.nevillehobson.com
      #mipaa
    • http://www.facebook.com/VauxhallAmpera
    • http://www.flickr.com/photos/15807254@N08/5357420454/in/photostream/
    • http://www.flickr.com/photos/hunteeer/5370577225/in/pool-24833696@N00/
    • http://www.flickr.com/photos/travelinlibrarian/5146248164/in/pool-24833696@N00/
    • http://www.edelman.com/trust/2011/
    • http://www.edelman.com/trust/2011/
    • Customers Like To Do 3 Things Online
      Share Ideas“Let’s improve the next product or service together”
      Share Product Knowledge“Here is what I know…hope it helps you”
      Help Peers With Problems“I had the same problem, here is what I did”
    • http://www.thefordstory.com/
    • Our audience is people who drive cars and who buy cars. People don’t trust corporations as much as they used to. They trust third-party experts, and people like themselves.
      Scott Monty
      Ford Motor Company
      January 2011
      http://www.ft.com/cms/s/0/b79c6b62-1da7-11e0-aa88-00144feab49a,s01=1.html
    • She Influences Opinion About Your Brand
      Do you know her reach?
      Do you know how to reach her?
      Are you sure she’s worth your attention?
    • Understand Who to Pay Attention to
    • Engagement Points
    • Key: Integrated Communication
      Social media is not stand-alone or a separate activity
      Long-term activity and resource commitment
      Integral to your marketing and communication mix
      Integral to the success of your efforts
    • http://www.youtube.com/watch?v=6Cf7IL_eZ38&hd=1
    • Thank You