It's A New Game

It’s A New Game
MIPAA Social Media Workshop
London: March 29, 2011
Neville Hobson
@jangles
www.nevillehobson.com
#mipaa

http://www.facebook.com/VauxhallAmpera

http://www.flickr.com/photos/15807254@N08/5357420454/in/photostream/

http://www.flickr.com/photos/hunteeer/5370577225/in/pool-24833696@N00/

http://www.flickr.com/photos/travelinlibrarian/5146248164/in/pool-24833696@N00/

http://www.edelman.com/trust/2011/

Customers Like To Do 3 Things Online
Share Ideas“Let’s improve the next product or service together”
Share Product Knowledge“Here is what I know…hope it helps you”
Help Peers With Problems“I had the same problem, here is what I did”

http://www.thefordstory.com/

Our audience is people who drive cars and who buy cars. People don’t trust corporations as much as they used to. They trust third-party experts, and people like themselves.
Scott Monty
Ford Motor Company
January 2011
http://www.ft.com/cms/s/0/b79c6b62-1da7-11e0-aa88-00144feab49a,s01=1.html

She Influences Opinion About Your Brand
Do you know her reach?
Do you know how to reach her?
Are you sure she’s worth your attention?

Understand Who to Pay Attention to

Engagement Points

Key: Integrated Communication
Social media is not stand-alone or a separate activity
Long-term activity and resource commitment
Integral to your marketing and communication mix
Integral to the success of your efforts

http://www.youtube.com/watch?v=6Cf7IL_eZ38&hd=1

Thank You

http://socialmediasunderland.wordpress.com	25
http://www.nevillehobson.com	14
http://www.mongodb.org	1
http://www.twodigitworld.com	1
http://www.onlydoo.com	1
http://paper.li	1

It's A New Game

by Neville Hobson on Mar 29, 2011

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It’s A New Game — Presentation Transcript