It's A New Game

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Deck used in presentation at MIPAA The New Influencers, London March 29, 2011.

Deck used in presentation at MIPAA The New Influencers, London March 29, 2011.

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  • 1. It’s A New Game
    MIPAA Social Media Workshop
    London: March 29, 2011
    Neville Hobson
    @jangles
    www.nevillehobson.com
    #mipaa
  • 2.
  • 3. http://www.facebook.com/VauxhallAmpera
  • 4. http://www.flickr.com/photos/15807254@N08/5357420454/in/photostream/
  • 5. http://www.flickr.com/photos/hunteeer/5370577225/in/pool-24833696@N00/
  • 6. http://www.flickr.com/photos/travelinlibrarian/5146248164/in/pool-24833696@N00/
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. http://www.edelman.com/trust/2011/
  • 12. http://www.edelman.com/trust/2011/
  • 13. Customers Like To Do 3 Things Online
    Share Ideas“Let’s improve the next product or service together”
    Share Product Knowledge“Here is what I know…hope it helps you”
    Help Peers With Problems“I had the same problem, here is what I did”
  • 14. http://www.thefordstory.com/
  • 15. Our audience is people who drive cars and who buy cars. People don’t trust corporations as much as they used to. They trust third-party experts, and people like themselves.
    Scott Monty
    Ford Motor Company
    January 2011
    http://www.ft.com/cms/s/0/b79c6b62-1da7-11e0-aa88-00144feab49a,s01=1.html
  • 16.
  • 17. She Influences Opinion About Your Brand
    Do you know her reach?
    Do you know how to reach her?
    Are you sure she’s worth your attention?
  • 18.
  • 19. Understand Who to Pay Attention to
  • 20. Engagement Points
  • 21. Key: Integrated Communication
    Social media is not stand-alone or a separate activity
    Long-term activity and resource commitment
    Integral to your marketing and communication mix
    Integral to the success of your efforts
  • 22. http://www.youtube.com/watch?v=6Cf7IL_eZ38&hd=1
  • 23. Thank You