It's A New Game

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Deck used in presentation at MIPAA The New Influencers, London March 29, 2011.

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It's A New Game

  1. It’s A New Game<br />MIPAA Social Media Workshop<br />London: March 29, 2011<br />Neville Hobson<br />@jangles<br />www.nevillehobson.com<br />#mipaa<br />
  2. http://www.facebook.com/VauxhallAmpera<br />
  3. http://www.flickr.com/photos/15807254@N08/5357420454/in/photostream/<br />
  4. http://www.flickr.com/photos/hunteeer/5370577225/in/pool-24833696@N00/<br />
  5. http://www.flickr.com/photos/travelinlibrarian/5146248164/in/pool-24833696@N00/<br />
  6. http://www.edelman.com/trust/2011/<br />
  7. http://www.edelman.com/trust/2011/<br />
  8. Customers Like To Do 3 Things Online<br />Share Ideas“Let’s improve the next product or service together”<br />Share Product Knowledge“Here is what I know…hope it helps you”<br />Help Peers With Problems“I had the same problem, here is what I did”<br />
  9. http://www.thefordstory.com/<br />
  10. Our audience is people who drive cars and who buy cars. People don’t trust corporations as much as they used to. They trust third-party experts, and people like themselves.<br />Scott Monty<br />Ford Motor Company<br />January 2011<br />http://www.ft.com/cms/s/0/b79c6b62-1da7-11e0-aa88-00144feab49a,s01=1.html<br />
  11. She Influences Opinion About Your Brand<br />Do you know her reach?<br />Do you know how to reach her?<br />Are you sure she’s worth your attention?<br />
  12. Understand Who to Pay Attention to<br />
  13. Engagement Points<br />
  14. Key: Integrated Communication<br />Social media is not stand-alone or a separate activity<br />Long-term activity and resource commitment<br />Integral to your marketing and communication mix<br />Integral to the success of your efforts<br />
  15. http://www.youtube.com/watch?v=6Cf7IL_eZ38&hd=1<br />
  16. Thank You<br />

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