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How To Blog

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Presentation used in 'How To Blog' training workshop at CIPR London, July 7, 2008.

Presentation used in 'How To Blog' training workshop at CIPR London, July 7, 2008.

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How To Blog How To Blog Presentation Transcript

  • SPECIALIST MASTERCLASS - A new series for 2008 How To Blog Being Part of the Conversation Neville Hobson, ABC www.nevillehobson.com July 7, 2008
  • Today‟s Agenda  What is a blog?  Blogs and the business world  Blogging policies and guidelines  Planning a business blog  Hands on: Creating a blog post  Conclusions and wrap up
  • What is a Blog? View slide
  • What Defines a Blog? A website with:  Reverse chronologically- ordered content  Personality  Commenting  Trackbacks (links to other blog posts)  Distribution – RSS feed View slide