SPECIALIST MASTERCLASS - A new series for 2008




  How To Blog
  Being Part of the Conversation

  Neville Hobson, ABC
 ...
Today‟s Agenda


 What is a blog?
 Blogs and the business world
    Blogging policies and guidelines
    Planning a bu...
What is a Blog?
What Defines a Blog?

A website with:
 Reverse chronologically-
  ordered content
 Personality
 Commenting
 Trackbacks...
How To Blog
How To Blog
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How To Blog
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How To Blog

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Presentation used in 'How To Blog' training workshop at CIPR London, July 7, 2008.

Published in: Business, Technology

Transcript of "How To Blog"

  1. 1. SPECIALIST MASTERCLASS - A new series for 2008 How To Blog Being Part of the Conversation Neville Hobson, ABC www.nevillehobson.com July 7, 2008
  2. 2. Today‟s Agenda  What is a blog?  Blogs and the business world  Blogging policies and guidelines  Planning a business blog  Hands on: Creating a blog post  Conclusions and wrap up
  3. 3. What is a Blog?
  4. 4. What Defines a Blog? A website with:  Reverse chronologically- ordered content  Personality  Commenting  Trackbacks (links to other blog posts)  Distribution – RSS feed

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