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How To Blog

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Presentation used in 'How To Blog' training workshop at CIPR London, July 7, 2008.

Presentation used in 'How To Blog' training workshop at CIPR London, July 7, 2008.

Published in Business , Technology
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  • 1. SPECIALIST MASTERCLASS - A new series for 2008 How To Blog Being Part of the Conversation Neville Hobson, ABC www.nevillehobson.com July 7, 2008
  • 2. Today‟s Agenda  What is a blog?  Blogs and the business world  Blogging policies and guidelines  Planning a business blog  Hands on: Creating a blog post  Conclusions and wrap up
  • 3. What is a Blog?
  • 4. What Defines a Blog? A website with:  Reverse chronologically- ordered content  Personality  Commenting  Trackbacks (links to other blog posts)  Distribution – RSS feed