How Ready Are You for the Connected Consumer?


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Presentation supporting keynote speech at Digital Ireland Forum, Dublin, September 21, 2012. #DIF12

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  • Neville
  • [graphics] Internet growth over past 10 years.
  • [graphic] Gartner’s 2012 Emerging Technologies Hype Cycle.
  • [graphic]Give your business a boost – 4G.
  • In Europe, 4G really means 3G and LTE is scarce, says ZDNet.
  • Encyclopaedia Britannica to cease printing.
  • A job ad requires a Klout score of at least 35.
  • Social is the new DNA, says Movenbank.
  • [graphic] The new multi-screen world and understanding cross-platform consumer behaviour.
  • [graphic] Social technologies today and their untapped potential: McKinsey.
  • Social software for business performance report: Deloitte.
  • [graphic] Altimeter’s Social Business Hierarchy of Needs: 1) Foundation: First, develop a business plan and put governance in place.2) Safety: Then, get organized by anointing a team and process to deal with crisis.3) Formation: Next, connect business units to increase coordination and reduce duplication.4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals5) Enlightenment: Finally, weave real-time market response into business processes and planning.
  • Social Media > Social Business > Social Enterprise:It’s not just social media: tools can channelsIt is a state of mind: belief, desire to enable, wishing to engage with other peopleYou cannot just layer it onIntegral to the heart and soul of your organization
  • You cannot simply “layer” social into the enterprise – you must start from a solid foundation.
  • How do you start?
  • How Ready Are You for the Connected Consumer?

    1. 1. #DIF12How Ready Are You?- For The Connected Consumer - Neville Hobson @jangles September 21, 2012
    2. 2. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0License. To view a copy of this license, visit
    3. 3. A GlimpseofProximateReality
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    6. 6. It’s now possible to look at a smartphone and unlock it via facialrecognition, and then talk to it to ask it to find the nearest bank ATM.However, at the same time, we see that the technology is not quite thereyet. We might have to remove our glasses for the facial recognition towork, our smartphones don’t always understand us when we speak, andthe location-sensing technology sometimes has trouble finding us.- Gartner Hype Cycle on Emerging Technologies, July 2012
    7. 7. 4G!
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    9. 9. More Web, Less Talk
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    13. 13. Meet The Smart Connected Consumer She doesn’t trust “corporate- speak” or “marketing-speak” She fast-forwards her DVR through the interruptions (aka ads) He pulls content that interests him, when he wants it He creates and shares his own content, original and mashups She embraces word of mouth via social networks She is connected wherever and whenever she wishes He brings his behaviours - and expectations - to the workplacePicture:
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    16. 16.  Profound changes are underway. Skeptics will finish last. Focusing on adoption is a dead- end strategy. Companies must be strategic. Companies must be decisive. Companies must act now. Social software tools include wikis, blogs, microblogs, discussion forums, social networks, social bookmarks, tagging, crowdsourcing, and prediction markets.
    17. 17. #SocialEra ? Companies cannot survive (let aloneprosper) without recognizing thatSocial as a phenomenon can allow usto redefine our organisations to beinherently more fast fluid and flexibleby its very design. Not by doing a littlebit more, or slimming down a bit hereor there, or by doing a few things alittle bit faster. No. We will not tweakour way into the future.Nilofer Merchant, author, “11 Rules forCreating Value in the Social Era”
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    19. 19. #Social Media#Social Business#Social Enterprise DNA image:
    20. 20. Calculate Risk1. Recognize and understand change − Society − Behaviours − Your landscape2. Make a deal with your employees to eliminate FUD3. Be where your customers are – on their terms4. Know who your advocates and detractors are5. Listen
    21. 21. Ceding Control The ability for citizens to be able to connect with each other and withgovernments through online connectivity is a positive force in a democracy. Thenew ways provide significant benefits for governments, if they accept the fact thatempowered, more informed people make a far better part of the process throughwhich information is shared, and knowledge increased. It’s a dilemma for some organisations. Where everything is so informal andinstant, what do you do about processes where you must keep records forcompliance or regulatory reasons? We are going to have to figure out a newerway of doing things that enables us to match the expectations of everyone, youngand old, a way that is not painful.
    22. 22. Always MakeEsther Dyson Catalyst of Start-ups New Mistakes
    23. 23. At the Digital Ireland Forum, ourleading keynote speakers will bejoined by Irelands digitalleaders, who will take part inmediated paneldiscussions, before an invitedaudience of c-suite executivesand senior policy-makers, on thechanging nature of the consumerand the opportunities thispresents for Irelands existingbusinesses, for new start-ups, and for winning the nextwave of FDI.More information:
    24. 24. Video recording at Silicon Republic: Neville Hobson’s keynotewith this presentation in Dublin on September 21, 2012 .
    25. 25. #DIF12How Ready Are You?- For The Connected Consumer - Neville Hobson @jangles September 21, 2012