High-Street

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Scene-settting notes to introduce "DigiTalk2: iConsumerism," a panel discussion I moderated on June 19, 2013 in London. More info: http://www.thinkspacelondon.com/static/digitalk2.html …

Scene-settting notes to introduce "DigiTalk2: iConsumerism," a panel discussion I moderated on June 19, 2013 in London. More info: http://www.thinkspacelondon.com/static/digitalk2.html

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  • “The death of the High Street” – sensational mainstream media headlines.
  • Portas Towns from Mary Portas.
  • Metrics including 28% of people in the UK use smartphones to compare prices while in a shop.
  • Google Search: seamless across devices.
  • The start point for the panel discussion: “Is all you need just a little imagination?”

Transcript

  • 1. #digitalks @janglesIs a digital world athreat or a boon forthe High Street?Moderator: Neville HobsonLondon - June 19, 2013…and other interesting questionsA PANEL DISCUSSION
  • 2. #digitalks @jangleshttp://www.thinkspacelondon.com/static/digitalk2.htmlLuke Brynley-Jones@lbrynleyjonesBrandon Butterworth@bbzaaaNeville Hobson@jangles#digitalks
  • 3. #digitalks @jangleshttp://www.dailymail.co.uk/news/article-2331879/High-Street-Armageddon-1-5-High-Street-stores-face-closure-years-unstoppable-rise-internet-shopping.htmlhttp://www.govtoday.co.uk/business-news/26-economy/16013-uk-retail-facing-a-crisishttp://www.express.co.uk/news/uk/403104/60-000-stores-to-close-in-five-years-as-our-high-streets-begin-to-diehttp://www.marketingweek.co.uk/news/one-in-five-shops-to-close-as-ecommerce-grows/4006787.article
  • 4. #digitalks @janglesBy 2018, the picture looks bleak…• Total stores down by 22%– From 281,930 to 220,000• 316,000 jobs gone compared to today• Online retail sales up from 12.7% (2012) to 21.5%by 2018• Additional 164 companies going into administration:loss of 22,600 stores and 140,000 employees– Many of these companies will survive but at the cost ofclosing more than half their stores• The High Street will continue to suffer: 41% of towncentres will lose 27,638 stores“Retail Futures 2018: Shop Numbers, Online and The High Street - A Guide to Retailing in 2018” - http://www.the-cma.com/research/cma-research-reports/retail-futures-2018/1
  • 5. #digitalks @jangleshttp://www.maryportas.com/portaspilots/
  • 6. #digitalks @jangleshttp://www.irisys.co.uk/people-counting-blog/bid/61846/How-do-you-know-if-your-customers-are-showrooming
  • 7. #digitalks @janglesImaginative Thinking• At this years London Fashion WeekTop Shop partnered with Google to fita runway model with a real-timecamera so shoppers couldexperience their fashion show from aunique perspective.• At the flagship branch in LondonsOxford Street, a specially designedanimated photo booth linked toGoogle+ was set up, allowingcustomers to try on their favouriteoutfits and have their photographinstantly uploaded on the stores webpage, as well as see it displayed in aninteractive digital window.http://www.channel4.com/news/high-street-shops-close-retail-crisis-warninghttp://www.elle.co.za/topshop-x-google-puts-you-in-the-front-row/
  • 8. #digitalks @jangles
  • 9. #digitalks @jangles-ability“ ”
  • 10. #digitalks @janglesIs all you needjust a littleImagination?
  • 11. #digitalks @janglesIs a digital world a threat ora boon for the High Street?Neville Hobson@janglesLondon, June 19, 2013Content of this presentation deck is Copyright 2013 Neville Hobson. Some rightsreserved.Re-use permitted - read the Creative Commons license for terms.If you have questions or comment arising from your use of this deck, contact NevilleHobson: +44 7577 997 222 neville@nevillehobson.com www.nevillehobson.eu www.nevillehobson.com @jangles