Building Genuine Relationships
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Building Genuine Relationships

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Building Genuine Relationships Presentation Transcript

  • 1. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  • 2. http://www.onlinemeetingrooms.com/
  • 3. http://www.flickr.com/photos/thomashawk/27864488/
  • 4. http://www.flickr.com/photos/sayan51/3233670215/
  • 5. http://www.flickr.com/photos/beltzner/2462056298/
  • 6. http://www.flickr.com/photos/npv3605/3213338284/
  • 7. http://www.edelman.com/trust/2009/
  • 8. Consumers, citizens and employees have changed.  We don’t trust “corporate-speak”  We fast-forward our PVRs through the interruptions  We pull content that interests us  We create our own content, original and mashups  We pay close attention to (and are influenced by) word of mouth
  • 9. http://theconversationprism.com/
  • 10. Then Now Cradle to grave Portfolio career Loyalty Transactional relationship Dependence Independence Employees as human resources Creative talent on loan Employees Citizens Big companies / institutions My own group / company Command and control, paternalism Inclusivity based on mutual respect CEO = God CEO = Guide I left the company I left my boss Local community Workplace communities http://www.enterprise2dot0.com/
  • 11. 1. Channels have Imperatives: fragmented  You must reach the 2. Trust is critical new influencers 3. Social media have  Transparency is arrived required 4. The customer is in  Engage in the control (kind of) conversation or fail 5. Content creation and to communicate distribution have been democratized
  • 12. 1.Listen 2.Learn 3.Engage
  • 13. Transparency Timeliness Truthfulness Trust
  • 14. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009