Building Genuine Relationships

  • 922 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
922
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
13
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  • 2. http://www.onlinemeetingrooms.com/
  • 3. http://www.flickr.com/photos/thomashawk/27864488/
  • 4. http://www.flickr.com/photos/sayan51/3233670215/
  • 5. http://www.flickr.com/photos/beltzner/2462056298/
  • 6. http://www.flickr.com/photos/npv3605/3213338284/
  • 7. http://www.edelman.com/trust/2009/
  • 8. Consumers, citizens and employees have changed.  We don’t trust “corporate-speak”  We fast-forward our PVRs through the interruptions  We pull content that interests us  We create our own content, original and mashups  We pay close attention to (and are influenced by) word of mouth
  • 9. http://theconversationprism.com/
  • 10. Then Now Cradle to grave Portfolio career Loyalty Transactional relationship Dependence Independence Employees as human resources Creative talent on loan Employees Citizens Big companies / institutions My own group / company Command and control, paternalism Inclusivity based on mutual respect CEO = God CEO = Guide I left the company I left my boss Local community Workplace communities http://www.enterprise2dot0.com/
  • 11. 1. Channels have Imperatives: fragmented  You must reach the 2. Trust is critical new influencers 3. Social media have  Transparency is arrived required 4. The customer is in  Engage in the control (kind of) conversation or fail 5. Content creation and to communicate distribution have been democratized
  • 12. 1.Listen 2.Learn 3.Engage
  • 13. Transparency Timeliness Truthfulness Trust
  • 14. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009