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Building Genuine Relationships

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Building Genuine Relationships

Building Genuine Relationships

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  • 1. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  • 2. http://www.onlinemeetingrooms.com/
  • 3.  
  • 4. http://www.flickr.com/photos/thomashawk/27864488/
  • 5. http://www.flickr.com/photos/sayan51/3233670215/
  • 6. http://www.flickr.com/photos/beltzner/2462056298/
  • 7. http://www.flickr.com/photos/npv3605/3213338284/
  • 8.  
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  • 13. http://www.edelman.com/trust/2009/
  • 14.
    • We don’t trust “corporate-speak”
    • We fast-forward our PVRs through the interruptions
    • We pull content that interests us
    • We create our own content, original and mashups
    • We pay close attention to (and are influenced by) word of mouth
    Consumers, citizens and employees have changed.
  • 15. http://theconversationprism.com/
  • 16. http://www.enterprise2dot0.com/
  • 17.  
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    • Channels have fragmented
    • Trust is critical
    • Social media have arrived
    • The customer is in control (kind of)
    • Content creation and distribution have been democratized
    • Imperatives:
    • You must reach the new influencers
    • Transparency is required
    • Engage in the conversation or fail to communicate
  • 25.
    • Listen
    • Learn
    • Engage
  • 26.  
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  • 28.  
  • 29. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  • 30. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/ www.nevillehobson.com