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Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
Building Genuine Relationships
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Building Genuine Relationships

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Building Genuine Relationships

Building Genuine Relationships

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  • 1. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  • 2. http://www.onlinemeetingrooms.com/
  • 3.  
  • 4. http://www.flickr.com/photos/thomashawk/27864488/
  • 5. http://www.flickr.com/photos/sayan51/3233670215/
  • 6. http://www.flickr.com/photos/beltzner/2462056298/
  • 7. http://www.flickr.com/photos/npv3605/3213338284/
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. http://www.edelman.com/trust/2009/
  • 14.
    • We don’t trust “corporate-speak”
    • We fast-forward our PVRs through the interruptions
    • We pull content that interests us
    • We create our own content, original and mashups
    • We pay close attention to (and are influenced by) word of mouth
    Consumers, citizens and employees have changed.
  • 15. http://theconversationprism.com/
  • 16. http://www.enterprise2dot0.com/
  • 17.  
  • 18.  
  • 19.  
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  • 21.  
  • 22.  
  • 23.  
  • 24.
    • Channels have fragmented
    • Trust is critical
    • Social media have arrived
    • The customer is in control (kind of)
    • Content creation and distribution have been democratized
    • Imperatives:
    • You must reach the new influencers
    • Transparency is required
    • Engage in the conversation or fail to communicate
  • 25.
    • Listen
    • Learn
    • Engage
  • 26.  
  • 27.  
  • 28.  
  • 29. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  • 30. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/ www.nevillehobson.com

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