Building Genuine Relationships Online  and  Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
http://www.onlinemeetingrooms.com/
 
http://www.flickr.com/photos/thomashawk/27864488/
http://www.flickr.com/photos/sayan51/3233670215/
http://www.flickr.com/photos/beltzner/2462056298/
http://www.flickr.com/photos/npv3605/3213338284/
 
 
 
 
 
http://www.edelman.com/trust/2009/
<ul><li>We don’t trust “corporate-speak” </li></ul><ul><li>We fast-forward our PVRs through the interruptions </li></ul><u...
http://theconversationprism.com/
http://www.enterprise2dot0.com/
 
 
 
 
 
 
 
<ul><li>Channels have fragmented </li></ul><ul><li>Trust is critical </li></ul><ul><li>Social media have arrived </li></ul...
<ul><li>Listen </li></ul><ul><li>Learn </li></ul><ul><li>Engage </li></ul>
 
 
 
Building Genuine Relationships Online  and  Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Nonc...
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Building Genuine Relationships

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Building Genuine Relationships

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Building Genuine Relationships

  1. 1. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  2. 2. http://www.onlinemeetingrooms.com/
  3. 4. http://www.flickr.com/photos/thomashawk/27864488/
  4. 5. http://www.flickr.com/photos/sayan51/3233670215/
  5. 6. http://www.flickr.com/photos/beltzner/2462056298/
  6. 7. http://www.flickr.com/photos/npv3605/3213338284/
  7. 13. http://www.edelman.com/trust/2009/
  8. 14. <ul><li>We don’t trust “corporate-speak” </li></ul><ul><li>We fast-forward our PVRs through the interruptions </li></ul><ul><li>We pull content that interests us </li></ul><ul><li>We create our own content, original and mashups </li></ul><ul><li>We pay close attention to (and are influenced by) word of mouth </li></ul>Consumers, citizens and employees have changed.
  9. 15. http://theconversationprism.com/
  10. 16. http://www.enterprise2dot0.com/
  11. 24. <ul><li>Channels have fragmented </li></ul><ul><li>Trust is critical </li></ul><ul><li>Social media have arrived </li></ul><ul><li>The customer is in control (kind of) </li></ul><ul><li>Content creation and distribution have been democratized </li></ul><ul><li>Imperatives: </li></ul><ul><li>You must reach the new influencers </li></ul><ul><li>Transparency is required </li></ul><ul><li>Engage in the conversation or fail to communicate </li></ul>
  12. 25. <ul><li>Listen </li></ul><ul><li>Learn </li></ul><ul><li>Engage </li></ul>
  13. 29. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  14. 30. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/ www.nevillehobson.com
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