Brand Communicationsin a Social World                          #smw12Neville Hobson                         #smwldn@jangle...
#smwldn
http://www.vincos.it/world-map-of-social-networks/#smwldn
#smwldn
#smwldn
http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html#smwldn
1999 / 2009…                     The end of                     business as                     usual ?#smwldn
2005…#smwldn
2012…#smwldn
#smwldn          http://en.wikipedia.org/wiki/The_Scream
#smwldn
#smwldn
#smwldn
#smwldn
#smwldn
“    You can‟t just dabble in                                                                          social media. You c...
Can‟t          ■   You can‟t be a friend of a brand.          Can          ■   You can be a friend of a brand manager.#smw...
Marketing Trends                                                                  ■   Intense focus:                      ...
Major Impacts      ■   An Irresistible Force          Social media usage is increasing rapidly and          dramatically; ...
Integration         Social media is not          stand-alone or a          separate activity         Long-term activity ...
“The rise of the socially          connected consumer warrants much          more than attention; it requires an          ...
■   Right                  Now?          What Can You Do?#smwldn
Calculated Risk      1.   Recognize change      2.   Make a deal with your employees to           eliminate FUD      3.   ...
Start Here   1.    Listen             2.    Give up control             3.    Be natural             4.    Make a commitme...
#smwldn
Thank You#smwldn
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Brand Communications in a Social World

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Deck used in presentation in Social Business Immersive for LikeMinds, part of Social Media Week in London, February 15, 2012.

For commentary on the presentation delivery, see the LikedMinds live blog: http://wearelikeminds.com/live/social-business-immersive

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  • Neville Hobson+447824337000@janglesneville.hobson@gmail.comwww.nevillehobson.com
  • Brand Communications in a Social World

    1. 1. Brand Communicationsin a Social World #smw12Neville Hobson #smwldn@jangles #likemindswww.nevillehobson.comFebruary 15, 2011
    2. 2. #smwldn
    3. 3. http://www.vincos.it/world-map-of-social-networks/#smwldn
    4. 4. #smwldn
    5. 5. #smwldn
    6. 6. http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html#smwldn
    7. 7. 1999 / 2009… The end of business as usual ?#smwldn
    8. 8. 2005…#smwldn
    9. 9. 2012…#smwldn
    10. 10. #smwldn http://en.wikipedia.org/wiki/The_Scream
    11. 11. #smwldn
    12. 12. #smwldn
    13. 13. #smwldn
    14. 14. #smwldn
    15. 15. #smwldn
    16. 16. “ You can‟t just dabble in social media. You can‟t use them only when things are good. You have to deal with rain as well as sunshine. And I‟m convinced that the upside outweighs the downside. If a company, or even its chief executive, doesn‟t have a presence on social networks today, that company risks not being in the conversation at all. ” Over time, I believe, that can be fatal to a business. http://hbr.org/2010/12/how-i-did-it-best-buys-ceo-on-learning-to-love-social-media/ar/1#smwldn
    17. 17. Can‟t ■ You can‟t be a friend of a brand. Can ■ You can be a friend of a brand manager.#smwldn
    18. 18. Marketing Trends ■ Intense focus: 1. Social media 2. Data-driven analytics 3. CRM 4. Mobile apps “Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide” November 1, 2011 http://www.emarketer.com/Article.aspx?R=1008667#smwldn
    19. 19. Major Impacts ■ An Irresistible Force Social media usage is increasing rapidly and dramatically; businesses of all shapes and sizes are embracing it ■ Evolving into „Social Business‟ More than just a buzzword? ■ The Enterprise Goes Back to School The business that‟s not “fluent in social” will be at a competitive disadvantage#smwldn
    20. 20. Integration  Social media is not stand-alone or a separate activity  Long-term activity and resource commitment  Integral to your marketing and communication mix  Integral to the success of your brand#smwldn
    21. 21. “The rise of the socially connected consumer warrants much more than attention; it requires an understanding of what motivates ” them to click, act, and share. Brian Solis Author “The End of Business As Usual” November 2011#smwldn
    22. 22. ■ Right Now? What Can You Do?#smwldn
    23. 23. Calculated Risk 1. Recognize change 2. Make a deal with your employees to eliminate FUD 3. Be where your customers are 4. Listen 5. Permit not prohibit#smwldn
    24. 24. Start Here 1. Listen 2. Give up control 3. Be natural 4. Make a commitment 5. Be where your customers are 6. Learn to deal with negativity 7. Be humble 8. Have a clear and measurable objective 9. Develop a plan 10. Listen
    25. 25. #smwldn
    26. 26. Thank You#smwldn
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