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Brand Communications in a Social World
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Brand Communications in a Social World


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Deck used in presentation in Social Business Immersive for LikeMinds, part of Social Media Week in London, February 15, 2012. …

Deck used in presentation in Social Business Immersive for LikeMinds, part of Social Media Week in London, February 15, 2012.

For commentary on the presentation delivery, see the LikedMinds live blog:

Published in: Business, Technology

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  • Neville
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    • 1. Brand Communicationsin a Social World #smw12Neville Hobson #smwldn@jangles #likemindswww.nevillehobson.comFebruary 15, 2011
    • 2. #smwldn
    • 3.
    • 4. #smwldn
    • 5. #smwldn
    • 6.
    • 7. 1999 / 2009… The end of business as usual ?#smwldn
    • 8. 2005…#smwldn
    • 9. 2012…#smwldn
    • 10. #smwldn
    • 11. #smwldn
    • 12. #smwldn
    • 13. #smwldn
    • 14. #smwldn
    • 15. #smwldn
    • 16. “ You can‟t just dabble in social media. You can‟t use them only when things are good. You have to deal with rain as well as sunshine. And I‟m convinced that the upside outweighs the downside. If a company, or even its chief executive, doesn‟t have a presence on social networks today, that company risks not being in the conversation at all. ” Over time, I believe, that can be fatal to a business.
    • 17. Can‟t ■ You can‟t be a friend of a brand. Can ■ You can be a friend of a brand manager.#smwldn
    • 18. Marketing Trends ■ Intense focus: 1. Social media 2. Data-driven analytics 3. CRM 4. Mobile apps “Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide” November 1, 2011
    • 19. Major Impacts ■ An Irresistible Force Social media usage is increasing rapidly and dramatically; businesses of all shapes and sizes are embracing it ■ Evolving into „Social Business‟ More than just a buzzword? ■ The Enterprise Goes Back to School The business that‟s not “fluent in social” will be at a competitive disadvantage#smwldn
    • 20. Integration  Social media is not stand-alone or a separate activity  Long-term activity and resource commitment  Integral to your marketing and communication mix  Integral to the success of your brand#smwldn
    • 21. “The rise of the socially connected consumer warrants much more than attention; it requires an understanding of what motivates ” them to click, act, and share. Brian Solis Author “The End of Business As Usual” November 2011#smwldn
    • 22. ■ Right Now? What Can You Do?#smwldn
    • 23. Calculated Risk 1. Recognize change 2. Make a deal with your employees to eliminate FUD 3. Be where your customers are 4. Listen 5. Permit not prohibit#smwldn
    • 24. Start Here 1. Listen 2. Give up control 3. Be natural 4. Make a commitment 5. Be where your customers are 6. Learn to deal with negativity 7. Be humble 8. Have a clear and measurable objective 9. Develop a plan 10. Listen
    • 25. #smwldn
    • 26. Thank You#smwldn