5 Minutes on Facebook Marketing

  • 1,970 views
Uploaded on

Deck I used for my 5-minute presentation on Facebook marketing. Details in the speaker's notes.

Deck I used for my 5-minute presentation on Facebook marketing. Details in the speaker's notes.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,970
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
7
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • The new Facebook timeline. Coming soon to everyone.Opportunity for marketers: get to know more about the people you want to engage with.
  • Of all conversations I have with companies about Facebook, these are the two most frequent topic areas.The first addresses the ‘Why be on Facebook?’ question. The second addresses the essential mindset shift requirement related to what you should use Facebook for – a means to genuinely engage with people, not use it as a marketing channel. People don’t like being marketed at.Procter and Gamble a perfect example.
  • Facebook marketing is not stand-alone: it is an element in your overall marketing activity. Recognize the big commitment to doing it: it’s for the long term and requires effective resourcing – like any other aspect of measurable marketing.

Transcript

  • 1. Neville Hobson, ABC
    @jangles
    London
    October 6, 2011
    #insightfb
  • 2. http://www.facebook.com/nevillehobson
  • 3. Be where your customer is
    Genuinely personal engagement
  • 4. Key: Integrated Communication
    • Facebook marketing is not stand-alone or a separate activity
    • 5. Long-term activity and resource commitment
    • 6. Integral to your marketing and communication mix
    • 7. Integral to the success of your business
  • Thank You