The new Facebook timeline. Coming soon to everyone.Opportunity for marketers: get to know more about the people you want to engage with.
Of all conversations I have with companies about Facebook, these are the two most frequent topic areas.The first addresses the ‘Why be on Facebook?’ question. The second addresses the essential mindset shift requirement related to what you should use Facebook for – a means to genuinely engage with people, not use it as a marketing channel. People don’t like being marketed at.Procter and Gamble a perfect example.
Facebook marketing is not stand-alone: it is an element in your overall marketing activity. Recognize the big commitment to doing it: it’s for the long term and requires effective resourcing – like any other aspect of measurable marketing.
Neville Hobson, ABC @jangles London October 6, 2011 #insightfb