2009 FIR Listener Survey - Results

Neville Hobson, ABC Shel Holtz, ABC May 5, 2009 v1.0 www.forimmediaterelease.biz

Conducted online between April 13-May 1, 2009
Gathered listener opinion about The Hobson and Holtz Report podcast aka FIR
Self-service survey hosted by SurveyGizmo
35 questions: 28 check/radio button, 7 free-form text for additional input
Optional for participants to identify themselves
69 complete valid surveys submitted

Nearly two-thirds of listeners, 61% of you, listen to every episode of The Hobson and Holtz Report
58% get hold of the MP3 files via iTunes; 16% subscribe to the RSS feed; only 4.35% listen via the Flash player on the website
Nearly half of you, 48%, listen to FIR on an iPod
77% of you are men; 32% of you are aged between 25-34, and 31% between 35-54
Most of you (48%) are in the USA; 15% are in the UK followed by Australia and Canada at 9% each

The feature you like most is Shel’s and Neville’s commentaries
Least liked is harder to pinpoint: a majority of you say you like everything 
58% of you have contributed a comment to the show
Nearly one-third of you, 30%, are active in the FIR Room on Friendfeed
48% of you follow FIR on Twitter
Our sponsors’ contributions to each show attract the attention of 88% of you

FIR Listener Survey
April 2009

(Note: The 2009 FIR Listener Survey asked for comment only about The Hobson and Holtz Report podcast.) 65% 38% 29% 25% 13% 12% 12% Percentages rounded.

48% 30% 19% 17% 10% 4% 3% Percentages rounded.

Percentages rounded. 95% 75% 62% 49% 43% 36% 22% 17% 17% 17% 13% 26% 1 2 3 4 5 6 7 8 9 10 11 12 (Next slide - Legend.)

Percentages rounded.

1 2 3 4 5 6 7 8 9 10 35% 28% 17% 10% 7% 6% 6% 4% 4% 7% Percentages rounded. (Next slide - Legend.)

“ Something else,” eg:
When Shel & Neville can't comment on a report due to lack of time. Also, the shows are much better when Shel & Neville are together than when only one of them is doing the show.
I'd like to be able to navigate to the different sections while listening on my iPod (e.g. like tracks on a CD).
I don't like the prerecorded announcements at the start and finish of each episode which list all the ways of contacting FIR.
The jingles are absolutely awful. When i first heard the news one i thought it was a joke. We really don't need jingles. There is so much waffle and repetition too, especially in the intro. I was listening to the podcast this morning (04/30/09) and it took until 9m30 to get to anything worth listening too. It was all about competition reminders, apologising for prerecording part of it, words from sponsors, telephone numbers to contact you...can't you just give out your website address like other podcasts and say that all the contact details are on there. I bet very few people actually write down the phone numbers.
Sorry guys I can't bring myself to tick a single box. I like all the component parts. For me you have a very good balance.

http://friendfeed.com/fir

http://twitter.com/fir

88% 39% 36% 14% 9% 1%
Our Sponsors:
Lawrence Ragan Communications
CustomScoop

Percentages rounded. Top 5 other podcasts that FIR listeners listen to:

“ Other” (43%), eg:
CEO
University professor
Industry analyst social media
Marketing Manager
Student
General Manager
Executive non profit
Engineer
Senior Information Officer
Social Media Online Publisher
VP Sales
Senior writer

The Top 6 countries: 48% 15% 9% 9% 4% 3% 13% Percentages rounded.

“ Other” (13%):
Austria
Denmark
Finland
Germany
Hungary
Netherlands
Norway
Portugal
Thailand

California (15%)
Minnesota (9%)
Texas (9%)
Alabama (6%)
District of Columbia (6%)
Illinois (6%)
Maryland (6%)
Massachusetts (6%)
New Hampshire (6%)
North Carolina (6%)
Arizona (3%)
Delaware (3%)
Florida (3%)
Georgia (3%)
Hawaii (3%)
Mississippi (3%)
New Jersey (3%)
New York (3%)
Ohio (3%)
Percentage of U.S. listeners (48% of all listeners): Percentages rounded.

38% 29% 28% 14% 3% Percentages rounded.

Euprera
FPRA Florida
International Listening Association
Southern States Communication Association
National Communication Association
NUJ
Marketing Society
Social Media Club
American Marketing Association
CMA
IAB
Minnesota Interactive Marketing Association
Chartered Secretaries Australia
Society of Business Communicators (Queensland)
Public Affairs Council
CIMA
INMA
CIM
“ Other” (29%), eg:

FIR Listener Survey
April 2009

FIR: The Hobson & Holtz Report - a twice-weekly show recorded on Mondays and Thursdays with commentary and opinion at the intersection of online communication, business and technology
FIR Live - a monthly live call-in show hosted at BlogTalk Radio where a topical issue is up for discussion by the two co-hosts and anyone who cares to call in or add an opinion in the chat room
FIR Cuts - occasional clips from the virtual cutting room floor of The Hobson & Holtz Report.
FIR Interviews with newsmakers and influencers from the online technology and organizational communication worlds
FIR Book Reviews aligned with our theme of PR/communications and the online world
FIR Speakers and Speeches - occasional podcasts of speeches, keynote addresses, breakout sessions, and other recordings from meetings and conferences of interest to PR and communication professionals

The Hobson and Holtz Report first episode on January 3, 2005
Co-hosts: Neville Hobson (UK) and Shel Holtz (USA)
60 mins, twice weekly, Monday and Thursday, recorded via Skype
Average per-podcast downloads: 1,300 1
Global audience 2 Primary: USA, UK, Canada, Australia, continental Europe
Building community: 2 on-the-ground regular correspondents; 2 occasional contributors; listener comments; Friendfeed Room
Two sponsors: Lawrence Ragan Communications and CustomScoop
Libsyn aggregate metrics averaged for all FIR podcast downloads, retrieved May 4, 2009.
FIR Listener Survey, April 2009.
Subscribe free at iTunes

Lawrence Ragan Communications – Serving communicators worldwide for 35 years.
www.ragan.com
CustomScoop – Save time with the CustomScoop online clipping service: sign up for your free two-week trial.
www.customscoop.com/fir

Dan York – reporting from New Hampshire on Thursdays on communication from the technologist’s point of view
Michael Netzley – reporting from Singapore on Mondays on the communication scene across Asia
Lee Hopkins – ‘our man in the Adelaide Hills,’ Lee was our first correspondent, reporting from Australia from 2005 until early 2008
David Phillips – occasional reports from the shadows of Stonehenge in England
Eric Schwartzman – occasional reporting from Los Angeles, the entertainment capital of the world
Sallie Goetsch – doses of reality from The Podcast Asylum

Comment Lines: +1 206 222 2803 +44 20 8133 9844
Skype: fircomments
Email: [email_address]
Blog: www.forimmediaterelease.biz
FIR Room on Friendfeed: friendfeed.com/fir
Twitter: twitter.com/fir
FIR Live:
www.blogtalkradio.com/fir
Add your voice to FIR: Send in a comment!

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2009 FIR Listener Survey - Results

by Neville Hobson on May 05, 2009

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2009 FIR Listener Survey - Results — Presentation Transcript