10  Trends  That  Matter (and other stuff)
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10 Trends That Matter (and other stuff)

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Presentation at EUPRERA Symposium 2010 in Gent, Belgium, Feb 25, 2010.

Presentation at EUPRERA Symposium 2010 in Gent, Belgium, Feb 25, 2010.

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10  Trends  That  Matter (and other stuff) 10 Trends That Matter (and other stuff) Presentation Transcript

  • 10 Trends That Matter(and other stuff)
    Neville Hobson
    Head of Social Media Europe
    WCG London
    February 25, 2010
  • http://twitter.com/jangles
    View slide
  • 10 Trends That Matter
    Customers are co-shaping your reputation every day
    You know exactly where conversations are occurring, who has influence, and why
    You know which types of social media are preferred by your customers
    You know that leaders will identify issues before they become critical
    You realize that less than 1% of a customer’s time is spent purchasing a product
    You realize that media has already changed
    You realize customers want to do three things to help each other
    You understand ethical behavior is a key part of maintaining trust
    You leverage the world’s greatest operating system – the web – internally
    You are an active participant in how the world is changing
    View slide
  • http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html
  • Reality
  • http://www.gartner.com/DisplayDocument?id=1092512
    Innovation Can Be Confusing in Real Time
  • Top 10 Online Influence Areas
  • The Formula for Success is Simple
    Knowledge- Understand the marketplace
    Clarity on trends, best practices
    Educate and raise awareness
    Clarity- Listen and learn with precision
    Most quantitative area we’ve ever had to analyze
    Influence- Identify the exact locations of influence and influencers
    No guessing
    Content- Focus on content syndication and conversations
    Web sites are locations for content you want to share widely
  • Why Care About Social Media?
    It’s about knowing
    Where the conversations are happening
    What your share of the conversations is
    What the conversations are that you could / should be in
    Who the key influencers are who can help build your brand
    It’s about expanding your news flow
    Simple syndication – distribute news via basic sharing tools (eg, Twitter and Facebook)
    It’s about understanding communities
    Which groups, forums and networks matter?
    Who drives share of conversation in these communities?
    What are the next steps in driving relationships?
    It’s about leveraging existing contentand improving your natural search
  • In Summary…
    Listen – know your customer’s world online with precision
    Learn – make it easy to have all news at your fingertips
    Focus on actionable insights – what exactly can inform your strategy
    Identify who drives share of conversation – know the exact rank order of each influencer online
    Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities
  • Do You Know?
    How, where and when does she discuss your/your client’s brand online?
    With whom?
    Do you know? With precision?
    http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg
  •  
    Neville HobsonHead of Social Media, EuropeWCG
    25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype
    twitterjanglesemailnhobson@wcgworld.com
    blog.wcgworld.com