10 Trends That Matter (and other stuff)

10 Trends That Matter(and other stuff)
Neville Hobson
Head of Social Media Europe
WCG London
February 25, 2010

http://twitter.com/jangles

10 Trends That Matter
Customers are co-shaping your reputation every day
You know exactly where conversations are occurring, who has influence, and why
You know which types of social media are preferred by your customers
You know that leaders will identify issues before they become critical
You realize that less than 1% of a customer’s time is spent purchasing a product
You realize that media has already changed
You realize customers want to do three things to help each other
You understand ethical behavior is a key part of maintaining trust
You leverage the world’s greatest operating system – the web – internally
You are an active participant in how the world is changing

http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html

Reality

http://www.gartner.com/DisplayDocument?id=1092512
Innovation Can Be Confusing in Real Time

Top 10 Online Influence Areas

The Formula for Success is Simple
Knowledge- Understand the marketplace
Clarity on trends, best practices
Educate and raise awareness
Clarity- Listen and learn with precision
Most quantitative area we’ve ever had to analyze
Influence- Identify the exact locations of influence and influencers
No guessing
Content- Focus on content syndication and conversations
Web sites are locations for content you want to share widely

Why Care About Social Media?
It’s about knowing
Where the conversations are happening
What your share of the conversations is
What the conversations are that you could / should be in
Who the key influencers are who can help build your brand
It’s about expanding your news flow
Simple syndication – distribute news via basic sharing tools (eg, Twitter and Facebook)
It’s about understanding communities
Which groups, forums and networks matter?
Who drives share of conversation in these communities?
What are the next steps in driving relationships?
It’s about leveraging existing contentand improving your natural search

In Summary…
Listen – know your customer’s world online with precision
Learn – make it easy to have all news at your fingertips
Focus on actionable insights – what exactly can inform your strategy
Identify who drives share of conversation – know the exact rank order of each influencer online
Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities

Do You Know?
How, where and when does she discuss your/your client’s brand online?
With whom?
Do you know? With precision?
http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg

Neville HobsonHead of Social Media, EuropeWCG
25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype
twitterjanglesemailnhobson@wcgworld.com
blog.wcgworld.com

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10 Trends That Matter (and other stuff)

by Neville Hobson on Feb 26, 2010

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