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10 Trends That Matter (and other stuff)


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Presentation at EUPRERA Symposium 2010 in Gent, Belgium, Feb 25, 2010.

Presentation at EUPRERA Symposium 2010 in Gent, Belgium, Feb 25, 2010.

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  • Probably the best way to see it all.Do you agree?
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  • Transcript

    • 1. 10 Trends That Matter(and other stuff)
      Neville Hobson
      Head of Social Media Europe
      WCG London
      February 25, 2010
    • 2.
    • 3.
    • 4. 10 Trends That Matter
      Customers are co-shaping your reputation every day
      You know exactly where conversations are occurring, who has influence, and why
      You know which types of social media are preferred by your customers
      You know that leaders will identify issues before they become critical
      You realize that less than 1% of a customer’s time is spent purchasing a product
      You realize that media has already changed
      You realize customers want to do three things to help each other
      You understand ethical behavior is a key part of maintaining trust
      You leverage the world’s greatest operating system – the web – internally
      You are an active participant in how the world is changing
    • 5.
    • 6.
    • 7.
    • 8. Reality
    • 9.
      Innovation Can Be Confusing in Real Time
    • 10. Top 10 Online Influence Areas
    • 11. The Formula for Success is Simple
      Knowledge- Understand the marketplace
      Clarity on trends, best practices
      Educate and raise awareness
      Clarity- Listen and learn with precision
      Most quantitative area we’ve ever had to analyze
      Influence- Identify the exact locations of influence and influencers
      No guessing
      Content- Focus on content syndication and conversations
      Web sites are locations for content you want to share widely
    • 12. Why Care About Social Media?
      It’s about knowing
      Where the conversations are happening
      What your share of the conversations is
      What the conversations are that you could / should be in
      Who the key influencers are who can help build your brand
      It’s about expanding your news flow
      Simple syndication – distribute news via basic sharing tools (eg, Twitter and Facebook)
      It’s about understanding communities
      Which groups, forums and networks matter?
      Who drives share of conversation in these communities?
      What are the next steps in driving relationships?
      It’s about leveraging existing contentand improving your natural search
    • 13. In Summary…
      Listen – know your customer’s world online with precision
      Learn – make it easy to have all news at your fingertips
      Focus on actionable insights – what exactly can inform your strategy
      Identify who drives share of conversation – know the exact rank order of each influencer online
      Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities
    • 14. Do You Know?
      How, where and when does she discuss your/your client’s brand online?
      With whom?
      Do you know? With precision?
    • 15.  
      Neville HobsonHead of Social Media, EuropeWCG
      25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype