Principles of Pride
Principle 2:
Cross the Chasm
Presented by Mariko Wilcox, MLIS
12.18.13
Arlington, VA
Learning Objectives


Recognize



Appraise



Name



Differentiate



Identify

Learning Outcomes


Develop



Em...
Cross
the
Chasm
Bukit
Lawang,
Sumatra

3
Activity #1

What made you remember
that person?
In 3 words.
Remember their positive deviance
influence for later…

4
Bell Curve

5
S-Curve

6
Activity #2:
Tweet-on-the-fly
and include the handle
“@Rare_org”
and up to 131 more
characters.

Sample:

Millions depend ...
The Stages of
Behavior Change
Model as applied to Rare’s
Pride Campaigns

Validation

8
Reflect
Questions for Mariko?
9
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Mariko wilcox principle 2 lesson_12_18_13 final

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Mariko wilcox principle 2 lesson_12_18_13 final

  1. 1. Principles of Pride Principle 2: Cross the Chasm Presented by Mariko Wilcox, MLIS 12.18.13 Arlington, VA
  2. 2. Learning Objectives  Recognize  Appraise  Name  Differentiate  Identify Learning Outcomes  Develop  Employ  Leverage  Understand 2
  3. 3. Cross the Chasm Bukit Lawang, Sumatra 3
  4. 4. Activity #1 What made you remember that person? In 3 words. Remember their positive deviance influence for later… 4
  5. 5. Bell Curve 5
  6. 6. S-Curve 6
  7. 7. Activity #2: Tweet-on-the-fly and include the handle “@Rare_org” and up to 131 more characters. Sample: Millions depend on freshwater fisheries for their livelihoods. Shouldn’t we protect those areas? http://bit.ly/19IZsA7 #WorldFisheriesDay 7 http://bit.ly/JBbd6C
  8. 8. The Stages of Behavior Change Model as applied to Rare’s Pride Campaigns Validation 8
  9. 9. Reflect Questions for Mariko? 9

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