We are producing
effective
toothpastes…
„Long-time practice is
the master of all things”
(Julius Cesar)
Experience
Doramed – approx 1930
Before 2nd war we cooperate with one of the most popular
European toothpaste brand DORAMED advertise...
Optodent– approx 1935
1st domestic “foaming toothpaste, but soap-free”
we produced until 1970
Optodent advertised as white...
Pebeco – from 1954
Beiersdorf’s best-seller was one of the most popular
toothpaste in Europe in the middle of the 20th
cen...
Nivea toothpaste – from 1954
Nivea toothpaste was one of the first
product that we produced in the
begining of the coopera...
Odol toothpaste & mouthwashes – from
1956
Croatian catalogue for Odol approx. 1956
We produced licenced Odol toothpaste an...
Binaca – from 1973 until 1996
Best-selling toothpaste in former Yugoslavia
Causamed – from 1994 until 1999
Beiersdorfs medical toothpaste made approx
1978
Plidenta launched 1984
Plidenta is created for healthy and beauty teeth. Its range is carefully designed for years and
upd...
“The consumer is not a
moron. She is your wife.”
(David Ogilvy)
Category
Global oral care category
Toothpastes
58%
Toothbrushes
24%
Mouthwash 9%
Dental Care 3%
Denture Care
6%
Source: DataMonitor...
Toothpaste major players in Europe
Source: DataMonitor Global Oral hygiene Market, EUR’S BIG 5, 2012
COLGATE PALMOLIVE 29%...
Oral Care
Expert
GUM PROTECTION
ANTI-TARTAR
ANTI-PLAQUE
ANTI-CAVITIES
SENSITIVITY
BAD BREATH
ANTI-STAINSWHITENING
STRENGTH...
Category segments EEC
Multiple Benefit
26%
Whitening 25%Cavity
Protection 18%
Gum Protection
13%
Hyper
Sensitivity 9%
Plaq...
Where we sell toothpastes?
Drugstores 32%
Hypermarkets
25%
Supermarkets
23%
Discounters 9%
Medium Grocery
6%
Small Grocery...
How it looks?
Stretch
level
Bend
level
Eye
level
Waist
level
Growth Segments
Anti-Caries: Generic Family/Economy
connotation & longlasting clean feeling and
extreme freshness
Multiple...
Product Positioning
Consumer trends
Women primary TG
„Expert” positioning
increase trast and
reassurance
Younger consumers
recognise multiple
...
“Once the toothpaste is
out of the tube, it is
hard to get it back in!”
(H. R. Haldeman)
Portfolio
Extreme freshness Value for money product
All-purpose family prodPure peppermint
Anti-cavity protection segment
Selected ingredients for
both day and night care
Anti-plaque
6 Herbal Extraxts
Nature appeal Nature appeal
With natural propolis
Gum Protection
With micro-capsules
All-in-one toothpaste
8 active effects
Gel toothpaste
Multiple Benefit
Regenerates/prevents of
gum age...
With chemical
complexation,
Whitening
Balanced pH
Without mechanical
abrasion
4 active ingredients
Ice mint flavour
Controls tartar
6 extracts
Whitening + Multiple Benefit
Whitening effect
Prevents pe...
Antibacterial innovation
With FDA approval
ingredient
Co-branding with BASF
Agains hypersensitivity
Act already after 15 s...
For children 2 – 6 years
Tweenagers packaging
Originaly speramint fla
7 – 13 years
Clinical defined lower
concentration of...
+ Calcium + Sodium
Bicarbonate
+ Cranberry + Anti
Nicotine
active
ingredients
+ Q 10
+ Aloe Vera
+ Vitamins
+ A, E, B5
Oth...
Toothbrushes & Accessories
Contract
manufacturing
from China
Travel pack in blisters
Unique product
10 ml / ø 19 mm
„Any sufficiently advanced
technology is
indistinguishable from
magic” (Arthur C. Clarke)
...Technology
Acid eats away at
tooth enemal and
caause cavities
Pro-t-action collects bad
bacteria (S. Mutans)
Caries is very strongly ...
Microscopy: phase contrast and fluorescent labelling
AggregatesS. mutans LB pro-t-action®
...How it looks
...Clinical Trials Example
...Credential examples
Prof. Dr. Ch. Lang - Presentations on
the 8th Asia-Pacific Weeks (APW) in
Berlin
Datamonitor Produc...
„Quality is never an
accident; it is always the
result of intelligent
effort.” (John Ruskin)
...Quality
ISO 9001-2000 / 14001-2003 standard
Toothpaste Filling & Packing in Zagreb
In House R&D Laboratory Zagreb
National Brand E...
Manufacturing Quality
ISO 9001/2000
Good Manufacturing practice
Consumer Awards
Clinical Testing
Faculty of Stomatology Za...
Packaging information in English
English, French and Arabic
declaration
INCI
Name &
key
benefit
Description Purpose
Name o...
http://www.plidenta.com
https://plus.google.com
Other product information in English
http://www.yotube.com/ThePlidenta
htt...
Wrap up
Quality row material from European sources
Heritage & Experience
Full range
Realibility & reassurance
Appendix
Favorite Toothpaste
Thanks to its ideal formula with
strong peppermint and mint
extracts, and its fluoride effect
which pr...
Favorite Toothpaste
Thanks to its ideal formula with
strong peppermint and mint
extracts, and its fluoride effect
which pr...
Beauty at day, healthy at night
There are few toothpastes like
Plidenta Day & Night, that have
such a combination of ingre...
Natural protection of teeth and gums
If you would like to protect your
teeth naturally, Plidenta Herbal
is the perfect sol...
Lucky teeth!
Since ancient times, propolis has
been used in folk medicine. Over
the past few years, the increase
of its us...
Nature and technology in health care
Plidenta Triple Active shows how
nature and technology can be found
together in healt...
Wow! It's incomparable!
Everything you've ever heard a
toothpaste having, and no other
has everything - Plidenta Sinergal
...
Smile more!
Healthy, clean, and nicely placed
teeth beautify every smile. We
are all born with a naturally
pretty smile. U...
Multiplied goodness
Prevent cavities, tartar, plaque,
and disease with regular use of
one toothpaste! Compare the
number a...
Natural and beautiful
For all the fans of Plidenta
Herbal who would like to add the
renewal of natural whiteness and
shine...
The solution for overly sensitive teeth
Have you felt intensive tooth pain due to
temperature change or sweet, salty, and ...
Bite down on cavities
Caries is the most common infectious disease. More than 5 bn.
people suffer from tooth decay. Epidem...
For our dearest!
We recommend the use of forest fruit
flavoured Plidenta Junior toothpaste
for our youngest fans. This cli...
For Tweens!
Children pass through the various phases of
their lives in the blink of an eye. One day
they're children, the ...
Description
Producer
code
Product
name
Picture Sub-category Description Active Ingredients
10011197
PLIDENTA
SUPERFRES
H
D...
Description
Producer
code
Product
name
Picture Sub-category Description Active Ingredients
10011198
PLIDENTA
SINERGAL
TOTA...
Oral Care
Expert
PEPPERMINT
SPEARMINT
EUCALYPTUS
MENTHOL
SPICEFRUITY
HERBAL
Flavor Management
Flavor Management
Product Name Product Picture
1st Flavor
Descriptor
2nd Flavor
Descriptor
3rd Flavor
Descriptor
4th Flavo...
Flavour Management
Product Name Product Picture
1st Flavor
Descriptor
2nd Flavor
Descriptor
3rd Flavor
Descriptor
4th Flav...
Packaging options
50 ml 75 ml 100 ml 125 ml
Ø 28 mm 12/20 µm Ø 30 mm 12/20 µm Ø 30 mm 12/20 µm Ø 35 mm 12/20 µm
PE/Al / Fl...
Other Packaging options
Travel packs in
blisters 10 ml
Two tubes in the box
2 x 50 ml
In-bulk production2 + 1 co-packs
10 ...
Neva Marketing
Atlantic Grupa
SBU HealthCare
Heinzelova 47b
10000 Zagreb
Croatia
E-mail: branimir.zoraja@atlanticgrupa.com...
Plidenta Toothpastes 2014 Credentials Presentation
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Plidenta Toothpastes 2014 Credentials Presentation

  1. 1. We are producing effective toothpastes…
  2. 2. „Long-time practice is the master of all things” (Julius Cesar) Experience
  3. 3. Doramed – approx 1930 Before 2nd war we cooperate with one of the most popular European toothpaste brand DORAMED advertised as “radioactive toothpaste” (with active ingredient radium) Doramad radioactive toothpaste was produced during twenties by Auergesellschaft of Berlin. The same company founded by Carl Auer von Welsbach who invented the gas lantern mantle!
  4. 4. Optodent– approx 1935 1st domestic “foaming toothpaste, but soap-free” we produced until 1970 Optodent advertised as whitening toothpaste in local print magazines – Ad approx 1935
  5. 5. Pebeco – from 1954 Beiersdorf’s best-seller was one of the most popular toothpaste in Europe in the middle of the 20th century Original ad. for Pebeco toothpaste approx. 1944
  6. 6. Nivea toothpaste – from 1954 Nivea toothpaste was one of the first product that we produced in the begining of the cooperation with BDF 1954 Original ad. for Nivea toothpaste approx. 1952
  7. 7. Odol toothpaste & mouthwashes – from 1956 Croatian catalogue for Odol approx. 1956 We produced licenced Odol toothpaste and mouthwashes more than 20 years Odol banner on the main square in Zagreb
  8. 8. Binaca – from 1973 until 1996 Best-selling toothpaste in former Yugoslavia
  9. 9. Causamed – from 1994 until 1999 Beiersdorfs medical toothpaste made approx 1978
  10. 10. Plidenta launched 1984 Plidenta is created for healthy and beauty teeth. Its range is carefully designed for years and updated with new products that always provide, in accordance with the leading trends in oral hygiene, the best way to preserve the health of your teeth and mouth. With width range and multiple certified quality, Plidenta meet the needs of the most demanding consumers. The name Plidenta was created by the prefix from name of lergest Croatian pharma company Pliva (owner of Neva until 2003) and – dent (teeth)
  11. 11. “The consumer is not a moron. She is your wife.” (David Ogilvy) Category
  12. 12. Global oral care category Toothpastes 58% Toothbrushes 24% Mouthwash 9% Dental Care 3% Denture Care 6% Source: DataMonitor Global Oral hygiene Market to 2012 DBCM4462
  13. 13. Toothpaste major players in Europe Source: DataMonitor Global Oral hygiene Market, EUR’S BIG 5, 2012 COLGATE PALMOLIVE 29% Colgate 22% GABA brands (Pharmacy) 4% GSK 20% Aquafresh 12% Sensodyne 7% UNILEVER 11% Signal 10% P&G 9% Blend-a-med / AZ / Crest 6% SCH. HENKEL 6% Theramed / Licor d Polo / Vade 4% PRIVATE LABELS 5%
  14. 14. Oral Care Expert GUM PROTECTION ANTI-TARTAR ANTI-PLAQUE ANTI-CAVITIES SENSITIVITY BAD BREATH ANTI-STAINSWHITENING STRENGTHENS E. Toothpaste Category Segments
  15. 15. Category segments EEC Multiple Benefit 26% Whitening 25%Cavity Protection 18% Gum Protection 13% Hyper Sensitivity 9% Plaque Removal 5% Kids/Junior 4% Source: : Oral Hygiene in Eastern Europe to 2014 , Market Databook, Reference Code: DBCM6903, Markets covered: Bulgaria, Baltic States, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Ukraine, Croatia, Slovenia, 0.750694392 Euros
  16. 16. Where we sell toothpastes? Drugstores 32% Hypermarkets 25% Supermarkets 23% Discounters 9% Medium Grocery 6% Small Grocery 5% Source: : Oral Hygiene in Eastern Europe to 2014 , Market Databook, Reference Code: DBCM6903, Markets covered: Bulgaria, Baltic States, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Ukraine, Croatia, Slovenia, 0.750694392 Euros
  17. 17. How it looks? Stretch level Bend level Eye level Waist level
  18. 18. Growth Segments Anti-Caries: Generic Family/Economy connotation & longlasting clean feeling and extreme freshness Multiple Benefit: Complete all-in-one product claims & new combination of product benefits Whitening: Move to multi-functional positioning and from cosmetic to therapeutic appeal Sensitivity: advance & premium professional expertise
  19. 19. Product Positioning
  20. 20. Consumer trends Women primary TG „Expert” positioning increase trast and reassurance Younger consumers recognise multiple benefits for thier health Brand loyalty is not key (but PL share is remains low)
  21. 21. “Once the toothpaste is out of the tube, it is hard to get it back in!” (H. R. Haldeman) Portfolio
  22. 22. Extreme freshness Value for money product All-purpose family prodPure peppermint Anti-cavity protection segment
  23. 23. Selected ingredients for both day and night care Anti-plaque
  24. 24. 6 Herbal Extraxts Nature appeal Nature appeal With natural propolis Gum Protection
  25. 25. With micro-capsules All-in-one toothpaste 8 active effects Gel toothpaste Multiple Benefit Regenerates/prevents of gum ageing 6 active ingredients
  26. 26. With chemical complexation, Whitening Balanced pH Without mechanical abrasion
  27. 27. 4 active ingredients Ice mint flavour Controls tartar 6 extracts Whitening + Multiple Benefit Whitening effect Prevents periodontal diease
  28. 28. Antibacterial innovation With FDA approval ingredient Co-branding with BASF Agains hypersensitivity Act already after 15 sec Special therapeutic
  29. 29. For children 2 – 6 years Tweenagers packaging Originaly speramint fla 7 – 13 years Clinical defined lower concentration of fluoride Kids toothpastes
  30. 30. + Calcium + Sodium Bicarbonate + Cranberry + Anti Nicotine active ingredients + Q 10 + Aloe Vera + Vitamins + A, E, B5 Other formulation on request
  31. 31. Toothbrushes & Accessories Contract manufacturing from China Travel pack in blisters Unique product 10 ml / ø 19 mm
  32. 32. „Any sufficiently advanced technology is indistinguishable from magic” (Arthur C. Clarke) ...Technology
  33. 33. Acid eats away at tooth enemal and caause cavities Pro-t-action collects bad bacteria (S. Mutans) Caries is very strongly associated with colonization of the tooth surface biofilm by mutan-producing streptococci. Most common: Streptococcus mutans Lactobacillus Pro-t-action selectively gathers and groups Streptococcus mutans bacteria By teeth washing the bacteria are flushed out of the mouth Sodium Fluoride strengthens tooth enamel ...How it works in Pro-t-action?
  34. 34. Microscopy: phase contrast and fluorescent labelling AggregatesS. mutans LB pro-t-action® ...How it looks
  35. 35. ...Clinical Trials Example
  36. 36. ...Credential examples Prof. Dr. Ch. Lang - Presentations on the 8th Asia-Pacific Weeks (APW) in Berlin Datamonitor Product Launch Analitics by Symrise Quarterly Report, New Launch Alert , July 2011 PR-s in Technology Review
  37. 37. „Quality is never an accident; it is always the result of intelligent effort.” (John Ruskin) ...Quality
  38. 38. ISO 9001-2000 / 14001-2003 standard Toothpaste Filling & Packing in Zagreb In House R&D Laboratory Zagreb National Brand Equivalent Products Warehouse Distribut Centre in Zagreb Distribution 7.000 Outlets Croatia B&H Capacity 4.500 Toothpastes / hour Advertising Support ...Toothpaste capabilities
  39. 39. Manufacturing Quality ISO 9001/2000 Good Manufacturing practice Consumer Awards Clinical Testing Faculty of Stomatology Zagreb Klinik J. Gutenberg Uni Mainz, Germany Trusted Brand RD 2007 Trusted Brand RD 2008 Superbrands 2006/07 Cropak Best packag ‘05 Croatian Chamber of Commerce Design Awards Professional Recognit ...Quality recognition
  40. 40. Packaging information in English English, French and Arabic declaration INCI Name & key benefit Description Purpose Name of producer Clinical Trial Made in Europe
  41. 41. http://www.plidenta.com https://plus.google.com Other product information in English http://www.yotube.com/ThePlidenta https://twitter.com/Plidenta
  42. 42. Wrap up Quality row material from European sources Heritage & Experience Full range Realibility & reassurance
  43. 43. Appendix
  44. 44. Favorite Toothpaste Thanks to its ideal formula with strong peppermint and mint extracts, and its fluoride effect which prevents the development of cavities and aids the process of demineralization of tooth enamel, Plidenta Superfresh will be the favorite toothpaste on your market.
  45. 45. Favorite Toothpaste Thanks to its ideal formula with strong peppermint and mint extracts, and its fluoride effect which prevents the development of cavities and aids the process of demineralization of tooth enamel, Plidenta Superfresh will be the favorite toothpaste on your market.
  46. 46. Beauty at day, healthy at night There are few toothpastes like Plidenta Day & Night, that have such a combination of ingredients that assure a balance of daily and nightly dental care needs. Plidenta Day & Night contains ingredients that help fight the bacteria that enters our mouths when we eat, preventing the formation of cavities and parodontitis. The unique system with a prolonged refreshing effect gives a long-lasting feeling of freshness and cleanliness after brushing, and the active flouride ensures effective protection from cavities while making strong teeth and healthy gums..
  47. 47. Natural protection of teeth and gums If you would like to protect your teeth naturally, Plidenta Herbal is the perfect solution for you. Other than fluoride, it contains a total of six plant extracts that gently act on teeth and gums: chamomile facilitates the healing of wounds and has bacteriostatic qualities; sage disinfects and strengthens gums; cinquefoil prevents inflammation of the mouth and is gentle to the mucous membranes; lemon balm has antibacterial and antiviral properties; hamamelis helps with infections and injuries, and rosemary deodorizes and has antiseptic powers.
  48. 48. Lucky teeth! Since ancient times, propolis has been used in folk medicine. Over the past few years, the increase of its use for medical purposes has been noted. Studies have shown that using toothpastes based on propolis can decrease the formation of plaque, decrease the number of "bad" bacteria in the mouth, soothe toothaches as well as gum disease (periodontitis), and it can be useful in healing wounds. Propolis has antibacterial, antiviral, and antifungal properties. In Plidenta's Protective toothpaste, propolis has been incorporated with allantoin from the aloe vera plant, which eases infections, while strengthening and regenerating gums.
  49. 49. Nature and technology in health care Plidenta Triple Active shows how nature and technology can be found together in health care. It contains gentle microcapsules filled with vitamin E, bisabolol and menthol. Vitamin E prevents the formation of "free radicals" responsible for aging proceses. Bisabolol from chamomile prevents and helps heal inflammations, and menthol in capsule increases the toothpaste flavour, prolonging its refreshment. We especially recommend it for removing plaque in the hard to reach areas between teeth. When pressed by the toothbrush, the microcapsules pop and so, besides releasing their active substances, they perfectly clean inaccessible areas.
  50. 50. Wow! It's incomparable! Everything you've ever heard a toothpaste having, and no other has everything - Plidenta Sinergal has it. Period. Zinc lactate to fight bad breath, prevent the formation of tartar, and to help fight gingivitis; triclosan to prevent plaque, cavities, and, indirectly, parodontitis; pyrophosphate to prevent tartar and reach an optimal pH value in the mouth, and the complexation method with tripolyphosphate creates a whitening effect. Allantoin calms and soothes infections. Fluoride prevents cavities, in a concentration that also prevents cavities to open dental roots.
  51. 51. Smile more! Healthy, clean, and nicely placed teeth beautify every smile. We are all born with a naturally pretty smile. Unfortunately, in time, a beautiful smile can disappear and teeth can stain. That is why we offer Plidenta Extra White. With regular use, this toothpaste of extraordinary quality and perfect refreshment will help your renew the natural whiteness and shine of your teeth and prevent the formation of tartar. It is gentle to the surface of tooth enamel because it does not use harsh abrasives, but a chemical method that prevents the transformation of the initial amorphic tartar into crystal tartar deposits.
  52. 52. Multiplied goodness Prevent cavities, tartar, plaque, and disease with regular use of one toothpaste! Compare the number and quality of active ingredients in Plidenta Multi White: allantoin, pyrophosphate, triclosan, and fluoride with any other multifunctional toothpaste and you'll see why your teeth are cleaner, better protected, more pampered, and shinier after brushing with Multi White.
  53. 53. Natural and beautiful For all the fans of Plidenta Herbal who would like to add the renewal of natural whiteness and shine of teeth to all its other qualities, we recommend the use of Plidenta Herbal White. This toothpaste has the same 6 plant extracts and a strong menthol aroma, just like Plidenta Herbal, with a whitening agent that gently and surely polishes teeth and helps renew their natural whiteness and shine.
  54. 54. The solution for overly sensitive teeth Have you felt intensive tooth pain due to temperature change or sweet, salty, and sour food, or from the touch of a toothbrush? Choosing an appropriate toothpaste and properly and regularly brushing and filling cavities, is the best way to avoid this unpleasant and dangerous problem for oral health. Plidenta ProSensitive contains clinically proven potassium nitrate, which works in such a way that it deactivates the nerve ending, after which stimulations are no longer sent to the nerves. Research has shown that after only two weeks of regular use of toothpaste with potassium nitrate, a significantly larger desensitised effect was shown in comparison to regular toothpastes. Along with potassium nitrate, Plidenta ProSensitive also contains the active ingredient of zinc citrate which efficiently decreases the number of bacteria colonies, the toxins they emit, which cause the creation of plaque and tartar, which are the main cause of gum recession and constant bad breath. Two toothpastes in one again!
  55. 55. Bite down on cavities Caries is the most common infectious disease. More than 5 bn. people suffer from tooth decay. Epidemiological studies1 show an alarming globalincrease in caries prevalence. Caries is very strongly associated with colonization of the tooth surface biofilm by mutan- producing streptococci. Most common: Streptococcus mutans Plidenta Pro-t-action is the first toothpaste in the world to contain this probiotic culture. Lactobacillus Pro-t-action is a specifically acting probiotic (Lacobacillus paracasei) which co- aggregates mutans Streptococci and thus reduces caries-causing bacteria in the mouth. Germany. It is scent-free and taste-free in the toothpaste, it does not irritate the mucous membrane and it contributes to the maintenance of healthy and useful microflora in the mouth with regular daily use. Plidenta Pro-t-action is co-branding with global chemical company BASF Future Business GmbH Prevents plaque, Contributes to the removal of the Streptococcus mutans bacteria, the most common cause of cavities, Creates an environment for the development of good bacteria, Reacts exclusively with cavity-causing bacteria, but does not affect other bacteria in the mouth, Acts already after 15 seconds of brushing, According to scientific research presented at international professional conferences, Lactobacillus Pro-t-action decreases the number of S. mutans bacteria, which is considered to be the most responsible for cavities, by up to 50% with regular daily use, Prevents the accumulation of plaque, Strengthens tooth enamel
  56. 56. For our dearest! We recommend the use of forest fruit flavoured Plidenta Junior toothpaste for our youngest fans. This clinically proven sugar-free toothpaste contains a complex that reliably fights cavities (fluoride) in a concentration safe for children (0.13%) and it has antibacterial properties while removing plaque, which improves the oral hygiene index, with a gentle aroma of forest fruit.
  57. 57. For Tweens! Children pass through the various phases of their lives in the blink of an eye. One day they're children, the next they're teenagers. Between that are the prepubescent or tween years. Plidenta Cool contains carefully chosen active ingredients for reliable protection and strong teeth in the tween years: fluoride in a safe concentration to protect from cavities, an additional source of calcium needed for teeth, which prevents the formation of tartar, and, together with fluoride, helps prevent the formation of cavities, and natural xylitol which has an antibacterial effect. The sparkly toothpaste with gentle coloured capsules thoroughly cleans food deposits and the hardest to reach places between the teeth and gums. It contains the original spearmint gum flavour.
  58. 58. Description Producer code Product name Picture Sub-category Description Active Ingredients 10011197 PLIDENTA SUPERFRES H DEEP FRESH / ANTICARIES FIGHTS CAVITIES , CLEANS THROUGHLY , PROVIDES LONG LASTING BREATH FRESHNESS PURE MENTHOL FLAVOUR Sodium Fluoride (0,24%) 10011194 PLIDENTA HERBAL HERBAL PROTECTION SOOTHES GUM INFLAMMATION AND BLEEDING PREVENTS PERIODONTAL DISEASE WITH 6 HERBAL EXTRACTS Sodium Monofluorophosphate (0,76%) Salvia Officinalis (Sage) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Melissa Officinalis Leaf Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Potentilla Erecta Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, 10011196 PLIDENTA DAY&NIGHT ADVANCED CLEAN FIGHTS CAVITIES RESHENS BREATH WITH ADDITIONAL SOURCE OF TRICLOSAN Sodium Fluoride (0,24%), Triclosan (0,20%) 10011193 PLIDENTA PROTECTIV E PROPOLIS ANTIPARADNTOSE ACTIVE / NATURAL PROPOLIS PROTECTS AGAINST GUM INFLAMMATION AND BLEEDING PREVENTS PERIODONTAL DISEASE REMOVES PLAQUE Propolis Cera, Allantoin, Sodium Fluoride (0,24%), 10011195 PLIDENTA FAMILY FLUOR / ANTI CAVITIES FIGHTS CAVITIES CLEANS THROUGHLY PROVIDES LONG LASTING BREATH FRESHNESS PURE MENTHOL FLAVOUR Calcium Lactate (1,00%), Sodium Fluoride (0,24%), 10011192 PLIDENTA EXTRA WHITE WHITENING / ICE WHITENING WHITENING EFFECT PROVIDES LONG LASTING BREATH FRESHNESS CONTROLS TARTAR FIGHTS TOOTH DECAY BALANCED ALIVERY Ph Pentasodium Triphosphate (1,00%), Tetrasodium Pyrophosphate (0,50%), Sodium Fluoride (0,24 %), 1902857 PLIDENTA HERBAL WHITE WHITENING HERBAL NATURAL / GUM PROTECTION WHITENING EFFECT PREVENTS PERIODONTAL DISEASE WITH 6 HERBALS REMOVES PLAQUE REBUILDS AND STRENGTHENS GUMS Alumina, Sodium Monofluorophosphate (0,76%), Salvia Officinalis (Sage) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Melissa Officinalis Leaf Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Potentilla Erecta Root Extract, Rosmarinus Officinalis
  59. 59. Description Producer code Product name Picture Sub-category Description Active Ingredients 10011198 PLIDENTA SINERGAL TOTAL WHITENING, TARTAR CONTROL / TOTAL PROTECTION ALL IN ONE TOOTHPASTES WITH 7 ACTIVE EFFECTS ANTI-CAVITY / PLAQUE / TARTAR ANTI-AGEING WHITENING Pentasodium Triphosphate, Zinc Lactate (1,00%), Tetrasodium Pyrophosphate (0,50%), Allantoin (0,30%), Sodium Fluoride (0,29%), Triclosan (0,20%), 10011201 PLIDENTA TRIPLEACTIVE RIPLE ACTION, MICROCAPSULE TOOTHPASTE REGENERATES/PREVENTS OF GUM AGEING WITH MICRO- CAPSULES RELIEVES INFLAMMATORY FIGHTS PLAQUE AND CAVITIES Tocopheryl Acetate (0,50%), Panthenol (0,50%), Sodium Fluoride (0,24%), 10011200 PLIDENTA PROSENSITIVE WHITENING SENSITIVE / COMPLEX SENSITIVE RELIEVES THE PAIN OF SENSITIVE TEETH WITH FDA APPROVED POTASSIUM NITRATE REDUCES/PREVENTS TOOTH SENSITIVITY Potassium Nitrate (5,00%),Zink Zitrate, Sodium Fluoride (0,24%), 10011199 PLIDENTA PRO- T_ACTION PROBIOTIC TOOTHPASTE / CAVITY / PLAQUE CAVITY / PLAQUE PROTECTION Sodium Fluoride (0,24%), Lactobacillus, 10011204 PLIDENTA JUNIOR KIDS TOOTHPASTE CAVITY PROTECTION WITH FLUORIDE IN A CONCENT SUITABLE FOR CHILDREN WITH FDA APPROVED INGREDIENTS – XILITOL AND TRICLOSAN Triclosan (0,20%), Sodium Fluoride (0,12%), 10011203 PLIDENTA COOL KIDS TOOTHPASTE / TWEENS KIDS TOOTHPASTE FOR TWEENS EFFECTIVE PLAQUE REMOVAL ADDITIONAL SOURCE OF CALCIUM Calcium Lactate, Xylitol, Sodium Fluoride (0,24%),
  60. 60. Oral Care Expert PEPPERMINT SPEARMINT EUCALYPTUS MENTHOL SPICEFRUITY HERBAL Flavor Management
  61. 61. Flavor Management Product Name Product Picture 1st Flavor Descriptor 2nd Flavor Descriptor 3rd Flavor Descriptor 4th Flavor Descriptor
  62. 62. Flavour Management Product Name Product Picture 1st Flavor Descriptor 2nd Flavor Descriptor 3rd Flavor Descriptor 4th Flavor Descriptor
  63. 63. Packaging options 50 ml 75 ml 100 ml 125 ml Ø 28 mm 12/20 µm Ø 30 mm 12/20 µm Ø 30 mm 12/20 µm Ø 35 mm 12/20 µm PE/Al / Flip-top cap PE/Al / Flip-top cap PE/Al / Flip-top cap PE/Al / Flip-top cap Carton 320 gr/m2 Carton 320 gr/m2 Carton 320 gr/m2 Carton 320 gr/m2 170 x 43 x 32 mm 170 x 43 x 32 mm 170 x 43 x 32 mm 170 x 43 x 32 mm Wh/Sil tube 6 color Wh/Sil tube 6 color Wh/Sil tube 6 color Wh/Sil tube 6 color 6 color print 6 color print 6 color print 6 color print MOQ 70.000 MOQ 70.000 MOQ 58.000 MOQ 70.000
  64. 64. Other Packaging options Travel packs in blisters 10 ml Two tubes in the box 2 x 50 ml In-bulk production2 + 1 co-packs 10 ml Ø 19 mm 12/20 µm Conus cap Carton 320 gr/m2 170 x 43 x 32 mm Wh/Sil tube 6 color 5 color print MOQ 70.000 10 ml Ø 19 mm 12/20 µm Conus cap Carton 320 gr/m2 170 x 43 x 32 mm Wh/Sil tube 6 color 5 color print MOQ 70.000 10 ml Ø 19 mm 12/20 µm Conus cap Carton 320 gr/m2 170 x 43 x 32 mm Wh/Sil tube 6 color 5 color print MOQ 10.000 10 ml Ø 19 mm 12/20 µm Conus cap Carton 320 gr/m2 170 x 43 x 32 mm Wh/Sil tube 6 color 5 color print MOQ 70.000
  65. 65. Neva Marketing Atlantic Grupa SBU HealthCare Heinzelova 47b 10000 Zagreb Croatia E-mail: branimir.zoraja@atlanticgrupa.com Phone: + 385 91 2413 731 www.plidenta.com/en www.facebook.com/plidenta.hr www.youtube.com/ThePlidenta
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