Smo ratiwat

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การอบรม บรรยาย Social Marketing Optimization ที่ ศูนย์เซรามิก จ.ลำปาง

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Smo ratiwat

  1. 1. Social Media Marketing Ratiwat Paresri
  2. 2. Social Media Marketing
  3. 3. Social Media Marketing
  4. 4. Social Media Marketing Nielsen Global Online Consumer Survey 16  90%  70%  62%  61%  55%
  5. 5. Social Media Marketing Social Media – Facebook
  6. 6. Social Media Marketing Social Media – Twitter
  7. 7. Social Media Marketing Social Media – Blog
  8. 8. Social Media Marketing Social Media – Forum Pantip
  9. 9. Social Media Marketing ???   (Interruption)   Internet
  10. 10. Social Media Marketing –
  11. 11. Social Media Marketing –
  12. 12. Social Media Marketing –
  13. 13. Social Media Marketing – Viral Marketing Mass
  14. 14. Social Media Marketing -
  15. 15. Social Media Marketing –
  16. 16. Social Media Marketing – Blendtec
  17. 17. Social Media Marketing Social Media Viral
  18. 18. Social Media Marketing Social Media
  19. 19. Social Media Marketing GTH  Facebook Fan (Engagement) Fan  GTH Twitter Real- Time Follower CRM
  20. 20. Social Media Marketing Social Media  –  
  21. 21. Social Media Marketing Social Media  Blog – HTML web site
  22. 22. Social Media Marketing Social Media  Twitter – Blog 140 Real Time
  23. 23. Social Media Marketing Social Media  Social Networking – Hi5, Facebook Info Photo Note Video
  24. 24. Social Media Marketing Social Media  Media Sharing – web site upload
  25. 25. Social Media Marketing Social Media  Social News and Bookmarking – Campaign
  26. 26. Social Media Marketing Social Media  Social News and Bookmarking –
  27. 27. Social Media Marketing Social Media  Social News and Bookmarking – Digg Blog
  28. 28. Social Media Marketing Social Media  Online Forum – Social Media
  29. 29. Social Media Marketing Social Media  – Social Media work  Twitter – Dell Twitter Follower RT  Nokia Nokia 5800 Express Music Blogger
  30. 30. Social Media Marketing Social Media  –  Amazon 1-5
  31. 31. Social Media Marketing Social Media  Brand (Brand Awareness) – (Engagement)  HP – YouTube 6,433 2
  32. 32. Social Media Marketing Social Media
  33. 33. Social Media Marketing Social Media  Brand (Brand Awareness) –  GTH Fan Page Facebook Fan Brand GTH
  34. 34. Social Media Marketing
  35. 35. Social Media Marketing Social Media  Brand (Brand Awareness) –  Nokair – Sponsor Twitter
  36. 36. Social Media Marketing Social Media  Brand (Brand Awareness) –  web site www.oishicafecity.com Social Media Augmented Reality Technology OR Code Web Cam Brand
  37. 37. Social Media Marketing
  38. 38. Social Media Marketing Social Media   Sun Microsystems CEO Blog Jonathan Schwartz
  39. 39. Social Media Marketing Social Media   Whole Foods Market – Facebook
  40. 40. Social Media Marketing Social Media  – Social Media Viral TV YouTube
  41. 41. Social Media Marketing Social Media  Feedback –  Starbucks – www.Mystarbucksidea.com Blog Idea
  42. 42. Social Media Marketing Social Media  Feedback –
  43. 43. Social Media Marketing Social Media  Feedback –  Forum Pantip Feedback
  44. 44. Social Media Marketing Social Media  – Social News Social Bookmark Digg, Delicious, G-bookmarks Facebook Twitter Social Bookmark Google Popularity
  45. 45. Social Media Marketing Social Media  – Social Media Jeban Blog www.jeban.com 1 Jeban
  46. 46. Social Media Marketing Social Media
  47. 47. Social Media Marketing – Social Brand  Share of Voice –  Tone of Voice –  Trend over time –
  48. 48. Social Media Marketing  Pantip – Forum www.siamphone.com www.jeban.com www.healthcorners.com www.mocyc.com  Blog – www.technorati.com Blog Search Engine www.blogsearch.google.com
  49. 49. Social Media Marketing  Facebook – search Facebook People, Pages, Group, Post Bing  People -  Group –  Pages – Brand Customer Relationship Management
  50. 50. Social Media Marketing  Twitter – search.twitter.com
  51. 51. Social Media Marketing –
  52. 52. Social Media Marketing  Pantip  
  53. 53. Social Media Marketing  Social    
  54. 54. Social Media Marketing – PJUK SCBhttp www pantip com cafe sinthorn topic I6966966 I6966966 html
  55. 55. Social Media Marketing – PJUK SCB  PJUK  PJUK  My_FireWall 50
  56. 56. Social Media Marketing – PJUK SCB  PJUK PJUK PJUK  PJUK  Social Media
  57. 57. Social Media Marketing Social Media –  Tony Fernandes – CEO Airasia CEO Blog  – CEO Twitter Account CEO
  58. 58. Social Media Marketing
  59. 59. Social Media Marketing
  60. 60. Social Media Marketing Social Media – Brand  GTH Web Site Social Media Brand GTH Brand GTH  Clinique Campaign “Great Skin Challenge” Say Yes! www.cliniquelover.in.th/greatskinchalleng e Twitter
  61. 61. Social Media Marketing Social Media – DTAC Brand Brand
  62. 62. Social Media Marketing
  63. 63. Social Media Marketing Blog – Blog James Surowiecki The Wisdom of Crowds “
  64. 64. Social Media Marketing Blog – Starbucks The Wisdom of Crowds Blog  Share –  Vote – Wisdom of Crowds
  65. 65. Social Media Marketing Blog : Dell  Jeff Davis Dell  Jeff Davis Blog  Dell  Jeff  Dell Blog – Direct2Dell
  66. 66. Social Media Marketing Blog : Dell – Lionel Menchaca Dell Digital Commerce Manager  Brand  Brand  Brand  Brand
  67. 67. Social Media Marketing Blog  Executive Blog – Blog CEO Blog  Company Blog – Brand  Product Blog –
  68. 68. Social Media Marketing 2 –
  69. 69. Social Media Marketing BB Marketing Influencer Mass
  70. 70. Social Media Marketing Blogger Blogger Blogger Marketing Influencer Blogger
  71. 71. Social Media Marketing – Nokia 5800 ExpressMusic Agency Blogger Influencer Blogger Blog Social Media Marketing Influencer
  72. 72. Social Media Marketing Twitter Micro-Blog 140 Follower Follower Account Twitter Channel Real-Time
  73. 73. Social Media Marketing Real Time --- --- --- --- Twitter
  74. 74. Social Media Marketing Twitter Follower Twitter Find People Find on other network
  75. 75. Social Media Marketing
  76. 76. Social Media Marketing  (1) Follow Follow Follow Unfollow
  77. 77. Social Media Marketing  (2) Focus Bio qool_aung DrJoop BIO  : BIO BIO
  78. 78. Social Media Marketing
  79. 79. Social Media Marketing
  80. 80. Social Media Marketing  (3) search.twitter.com Keyword m Follower  (4) Blog Facebook Twitter
  81. 81. Social Media Marketing
  82. 82. Social Media Marketing  (5) Follower GTH Follower RT 5 RT 2  Retweet
  83. 83. Social Media Marketing Twitter –  Twitter – Dell Outlet – $3 24
  84. 84. Social Media Marketing Twitter –  Twitter – Dell Domain Name Namecheap 3 Domain IPOD Follower 2,000 Domain 20% 2008
  85. 85. Social Media Marketing Twitter –  Twitter – Call Center Twitter Comcast 4 Comcast Twitter
  86. 86. Social Media Marketing Twitter –  Twitter – Twitter (twitter.com/Patee122) Tweet Twitter Search
  87. 87. Social Media Marketing Twitter –  Twitter Brand Awareness – Zappos Twitter Follower Zappos Brand
  88. 88. Social Media Marketing Twitter –  Twitter active Facebook 3  Focus Follower  Follower
  89. 89. Social Media Marketing Twitter –  Real-Time RT  Tweet Effective Spam Unfollow
  90. 90. Social Media Marketing Twitter –  Twitter Follow Marketing Influencer Influencer Tweet RT Impact Twitter Blog
  91. 91. Social Media Marketing Twitter – LCN  29  Domain Name Hosting  Twitter 2009  ( )
  92. 92. Social Media Marketing Twitter – LCN  Newsletter e-mail Twitter  Twitter  Content Twitip, Mashable RT
  93. 93. Social Media Marketing Twitter –  TweetDeck – web
  94. 94. Social Media Marketing Twitter –  HootSuite (www.hootsuite.com) –  Brand  Tweet  Tweet  Facebook, Linkedin Ping
  95. 95. Social Media Marketing Twitter –  Cotweet (www.cotweet.com) –  Twitter  Tweet e-mail  Tweet  Brand
  96. 96. Social Media Marketing Twitter –  Twitalyzer (www.twitalyzer.com) –  Twitter   Influencer TR Viral Marketing
  97. 97. Social Media Marketing Twitter –  EasyTweets (www.easytweets.com) –  Brand e- mail SMS  Tweet  Follower
  98. 98. Social Media Marketing Twitter –  Twithawk (www.twithawk.com) –  
  99. 99. Social Media Marketing Facebook – Social Network Facebook Hi5, Myspace, Orkut, Friendster  (Profile) Profile  “Friend” “Contacts”
  100. 100. Social Media Marketing Facebook –  Social Network  Commend
  101. 101. Social Media Marketing Facebook – Facebook Social Network Facebook Application Facebook Widget Application Viral Marketing Facebook News Feed
  102. 102. Social Media Marketing Facebook – Facebook Page – Brand
  103. 103. Social Media Marketing Facebook – Facebook Page – Facebook Page Facebook Page  Fan Facebook Page Wall Fan News Feed – Fan Brand
  104. 104. Social Media Marketing Facebook – Facebook Page – Facebook Page  Facebook Brand Facebook Page  Blog Facebook page http://www.facebook.com/facebook- widgets/profilebadges.php
  105. 105. Social Media Marketing Facebook – Facebook Page – Facebook Page  (Search Engine) Google  (Event) Facebook Page Fan
  106. 106. Social Media Marketing Facebook – Facebook Page  Wall – Fan Fan Like Share  Info –
  107. 107. Social Media Marketing Facebook – Facebook Page  Photos – CEOs Photos Fan  Events – Fan
  108. 108. Social Media Marketing Facebook – Facebook Page  Notes –  Discussion Board – Fan Feedback  Reviews – Fan Brand
  109. 109. Social Media Marketing Facebook– Application Facebook Business http www facebook com FacebookPages?ref t s# apps directory php?app_type 0&category 100
  110. 110. Social Media Marketing Facebook – Facebook Advertising Facebook Adverstising
  111. 111. Social Media Marketing Facebook – Facebook Advertising Facebook Ad
  112. 112. Social Media Marketing
  113. 113. Social Media Marketing Facebook – Facebook Advertising – Facebook Ad Ad Info  Location, Age, Birthday, Sex, Keyword ( Info ), Education, Workplace, Relationship  Facebook
  114. 114. Social Media Marketing Facebook – Facebook Advertising –  (CPC)  Ad (CPM)
  115. 115. Social Media Marketing Facebook – Facebook Advertising – Ad  – Keyword Profile Info Keyword  – Ad
  116. 116. Social Media Marketing Facebook – Facebook Advertising – Ad  –  –  – Ad Ad
  117. 117. Social Media Marketing Facebook – Facebook Advertising –  POVO.com – Povo.com Facebook Ad Location  CM Photographics – 24-30 Relationship Status
  118. 118. Social Media Marketing Facebook – Facebook Advertising –  All Nippon Airways – Keyword Facebook Ad All Nippon Airways 25%  Rothbury AEG Live and Madison House 18-28 Facebook Page
  119. 119. Social Media Marketing Facebook – Facebook Advertising – “ Facebook Ad ”
  120. 120. Social Media Marketing Review and Rating – Amazon.com
  121. 121. Social Media Marketing Review and Rating – Amazon.com“ Review and Rating ?” “ Marketing Influencer Review and Rating
  122. 122. Social Media Marketing Review and Rating – Review and rating The Wisdom of Crowds Review and Rating Review and Rating www.jeban.com
  123. 123. Social Media Marketing YouTube Marketing
  124. 124. Social Media Marketing YouTube Marketing - “ YouTube ”
  125. 125. Social Media Marketing YouTube Marketing -  YouTube
  126. 126. Social Media Marketing YouTube Marketing -  YouTube –  (www.youtube.com/blendtec)  Profile web site
  127. 127. Social Media Marketing YouTube Marketing -  (Account Types)  Standard –  Director – web video  Musician – CD Profile  Comedian –
  128. 128. Social Media Marketing YouTube Marketing -  – YouTube 100 MB  Tag Categorize – Keyword
  129. 129. Social Media Marketing YouTube Marketing -
  130. 130. Social Media Marketing YouTube Marketing -  YouTube  Share – YouTube e-mail twitter Social network Facebook, Orkut, Myspace, StumbleUpon , Bebo, Hi5
  131. 131. Social Media Marketing YouTube Marketing -  YouTube

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