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E marketing
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E marketing

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บรรยาย e-marketing ณ. ศูนย์เซรามิก จ.ลำปาง

บรรยาย e-marketing ณ. ศูนย์เซรามิก จ.ลำปาง

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  • 1. Introduction to e-marketing for SMEs SME Aj.Ratiwat Paresri
  • 2. Agenda What’s E-marketing? E-marketing’s Tools  Search Engine Optimization (SEO)  Email Marketing  Blog Marketing  Pay Per Click (PPC)  Web Advertising  Affiliate Marketing
  • 3. E-Marketing) E-Marketing
  • 4. How People Are Now Finding Products & Information:  Links from other sites – 88%  Search Engines – 82%  Printed Media – 63%  Word of Mouth – 58%  Email – 48%  Newsgroups – 32%  Television – 32%  Books – 28%Source: Marketing Sherpa, 2009
  • 5. e-Marketing 2 Internet ( www.internetworldstats.co m) Internet
  • 6. E-Marketing Search Engine Optimization (SEO) Email Marketing Blog Marketing Pay Per Click (PPC) Web Advertising Affiliate Marketing
  • 7. E-Marketing Retentio Acquisitio n nSearch engine 94% 6%positioningBanner ads 91% 9%Referral/viral 85% 15%programsAffiliate programs/ 75% 25%sponsorships
  • 8. Search Engine Positioning
  • 9. Search Engine Positioning (cont.)
  • 10. Search Engine Positioning (cont.)
  • 11. Search Engine Positioning (cont.)
  • 12. Web Advertising
  • 13. Email Marketing
  • 14. Blog Marketing
  • 15. Affiliate Marketing

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