The new social paradigm yields to a new reform: the fading of the consumer entity and the birth of new entity called community. No longer do we address to the world as me world but as our community. As unilateral way succumbs to the community, brands have no other options but to surrender or die .
Regardless of consequences, when two community members are discussing a brand in a private, they buzz it by exposing it other communities on the Internet, openly and for all. The user-generated content develops and amplifies all messages, both positive and negative.
Your assumption is TOXIC to your brand success Your brand now belongs to us , and we’re changing it via (networks, forums, reviews, blogs, reviews ...) Save your CLICHES, get real, GET SOCIAL : save your brand from falling, save your breath, BUZZ it right, U digg?
The model we believed to be stabilized will soon collapse. It will perhaps be e-shops, localized points of material reality, but for everything else, for all that is digitized, the entry point located will no longer have a meaning.
The information will be everywhere in a state of fluidity and ubiquity. Links will be reorganized dynamically, bi-directionally , much like the signals into the brain.
We'll push data into the global flow. To some, resolving the pipeline will suffice, others will send their blogs to satellites into geo-stationary orbit , other short messages micro-blogging, just links, smiles, impressions, while others will ship spacecraft to explore the infinite, large text and perhaps deeper. Time thrusters has come.
Hope you enjoyed this escape into the future If you need a pilot or a co-pilot (individualism is irrelevant) with a forward-thinking vision on your team, I ’ d like to hear from you. Communicate with me on LINKEDIN or email: [email_address]