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The socio-consumer sociological shopping Also called ALTER consumer , one with a desire to attribute a sociological meaning to the purchase. They are capable of psycho-analysing the tiniest details before any purchase. They seek products with ethical label and how they fit into their personal value system
This strategy no longer measures the consumption of the brand, nor its subjective opinion, but the difference it makes in the consumer’s value-system The new brand ethic strategy not only limits your losses but also helps you avoid the pitfall
The major motivational circuit of our actions is the quest for pleasure and satisfaction. Neuromarketing: psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical and valuable marketing guidelines.