Agence De Publicite Montreal   Le Neuromarketing  Et Publicité Cognitive
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Agence De Publicite Montreal Le Neuromarketing Et Publicité Cognitive

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Le neuromarketing : Introduire les sciences cognitives dans le nouveau poaradigm de la publicité _ Pour en savoir plus visitez http://btoone.com

Le neuromarketing : Introduire les sciences cognitives dans le nouveau poaradigm de la publicité _ Pour en savoir plus visitez http://btoone.com

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Agence De Publicite Montreal   Le Neuromarketing  Et Publicité Cognitive Agence De Publicite Montreal Le Neuromarketing Et Publicité Cognitive Presentation Transcript

  • Breathe a NEW LIFE into your profits
  • See your brand through the eyes of YOUR audience
  • Percentage of consumers that believe companies are telling the truth in their advertising plungeddeeper to 7% - Forrester
  • Discover thenew paradigm shift?
  • The old paradigm:
     
    • Interruptive advertising and promotion
    • Broadcast advertising: ads speak atyounot toyou
    How were they perceived?
  • We’re all made of the same code
  • The old paradigm:
     
    Broadcast violates people’s rights• conflict caused a revolution: the unethical behavior becameunacceptable
  •  
    Consequencesof the revolution
    • People to take back their power
  • The NEW paradigm:Advertising Take 2PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST: THE OPEN - CLOSED CHALLENGE
     
  • • We decide who gets to market to us
    • We value trust more than anything
    • We actually collaborate
    • We sell our Attention
    • Data becomes enormously valuable
    Collaborate or Die
     
  • CONSUMERS NOW PREFER PEER reviews to expert reviews by 6 - 1 margin visu corporation
     
  • Today’s consumers don’t see your adThey feel your adEmotion to a faults is always blind, lawless, unconfined, and breaks all chains verbal seduction.
  • “I know that half the money I spend on advertising is wasted, I just do not know which half.” John Wannamaker (1876)
     
  • Emotional responses to commercial messages [below the level of conscious awareness] ...
  • can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.
  • Truth is all we ask for
  • See your brandthrough their eyes
  • Packaging
  • Which of the packaging earned their attention?
  • Advertising_ Look at the next ad …
  • Do you know what they‘re looking at? The “mental workspace” is ruled byrelevance
  • Imagine…
    Running this ad for 8 consecutive weeks nothaving a clue:
    What they’re seeing
    what’s stimulating or not their attention.
    The losses you running,
  • Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “mental workspace,” a specialized brain network that is central to complex cognition:Knowledge, Experience, and Emotion
  • The cognitive ad…
  • Now Imagine…
    knowing the response prior to publishing the ad -
  • Noticed the difference in the level of emotion with that of the previous ad ?
  • Introducing:COGNITIVE
    RESPONSE MEASUREMENT
  • The next best alternative to QEEG: [quantified electroencephalography]
  • Is your corporate logo credibility-based? Test your emotional level now
  • A salient [ neuroscientific term: relevance]
    simulation of the human attention andcalibratedemotionalresponselevelA robotic/scientificresearch and itsphysiologic / neurologic relation to humans
  • Which one passed the credibility and emotional metric test?
  • 56 million Websites, 7.5 billion Web pages… Only 5,500 Web sites passed the performance metric test, shocking?
  • Imagine…
    You’re publishing your new website
  • Today, users have developed a short fuse when it comes to Websites, not only they won’t return, but they’ll mark you (not bookmark you) for life.
  • So, do you know what your users are looking at?Remember: Knowledge, Experience, and Emotion?
  • Now imagine…
    The next one is your site
  • Imagine…
    knowing in advancethe relevancy factor
  • Have you tested your Website lately?
    Is your logo credibility-based?
    Does your ad speak to your audience?
    Does your copy calibrate effectively?
    Let us arm you the new success weaponry
  • We can help you: Reclaim your customers trust Rebuild your credibility
    Optimized your visual communicationbreathe new life into your profitshttp://btoone.com
  • We look forward to adding zeros to your bottom line.