Breathe a NEW LIFE into your profits<br />
    See  your brand through the eyes of YOUR audience<br />
Percentage of consumers that believe companies are telling the truth in their advertising plungeddeeper to 7%  - Forrester...
Discover thenew paradigm shift?<br />
The old paradigm:<br /> <br />•  Interruptive advertising and promotion<br />•  Broadcast advertising: ads speak atyounot ...
We’re all made of the same code<br />
The old paradigm:<br /> <br />Broadcast violates people’s rights•  conflict caused a revolution:      the unethical behavi...
 <br />Consequencesof the revolution<br />•  People to take back their power<br />
The NEW paradigm:Advertising Take 2PERMISSION  .  RELEVANCE . VALUE  . REWARDS  .  TRUST:   THE OPEN - CLOSED CHALLENGE<br...
• We decide who gets to market to us<br />• We value trust more than anything<br />• We actually collaborate<br />• We sel...
CONSUMERS NOW PREFER PEER reviews to expert reviews   by  6 - 1 margin           visu corporation<br /> <br />
Today’s consumers don’t see your adThey feel   your adEmotion to a faults is always blind, lawless, unconfined, and breaks...
“I know that half the money I spend on advertising is   wasted, I just do not know which half.”   John Wannamaker (1876)<b...
Emotional responses to commercial messages [below the level of conscious awareness] ...<br />
can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window...
Truth is all we ask for<br />
See your brandthrough their eyes<br />
Packaging<br />
Which of the packaging earned their attention?<br />
Advertising_ Look at the next ad …<br />
Do you know what they‘re  looking at? The “mental workspace” is ruled byrelevance<br />
Imagine…<br />Running this ad for 8 consecutive weeks nothaving a clue:<br />What they’re seeing<br />what’s stimulating o...
Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrat...
The cognitive ad…<br />
    Now Imagine…<br />knowing the response prior to publishing the ad - <br />
Noticed the difference in the level of emotion with that of the previous ad ?<br />
Introducing:COGNITIVE <br />   RESPONSE MEASUREMENT<br />
The next best alternative to   QEEG: [quantified electroencephalography]<br />
Is your corporate logo credibility-based? Test your emotional level now<br />
A salient [ neuroscientific term: relevance]<br />     simulation of the human attention andcalibratedemotionalresponselev...
Which one passed the credibility and   emotional metric test?<br />
56 million Websites, 7.5 billion Web pages…         Only 5,500 Web sites passed the performance       metric test, shockin...
        Imagine…<br />You’re publishing your new website<br />
Today, users have developed a short fuse when it comes to Websites, not only they won’t return, but they’ll mark you (not ...
So, do you know what your users are looking at?Remember: Knowledge, Experience, and Emotion? <br />
        Now imagine…<br />The next one is your site<br />
Imagine…<br />    knowing in advancethe relevancy factor<br />
Have you tested your Website lately?<br />Is your logo credibility-based? <br /> Does your ad speak to your audience?<br /...
We can help you:             Reclaim your customers trust             Rebuild your credibility<br />             Optimized...
    We look forward to adding zeros to your bottom line.<br />
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Agence De Publicite Montreal Le Neuromarketing Et Publicité Cognitive

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Le neuromarketing : Introduire les sciences cognitives dans le nouveau poaradigm de la publicité _ Pour en savoir plus visitez http://btoone.com

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Agence De Publicite Montreal Le Neuromarketing Et Publicité Cognitive

  1. 1. Breathe a NEW LIFE into your profits<br />
  2. 2. See your brand through the eyes of YOUR audience<br />
  3. 3. Percentage of consumers that believe companies are telling the truth in their advertising plungeddeeper to 7% - Forrester<br />
  4. 4. Discover thenew paradigm shift?<br />
  5. 5.
  6. 6. The old paradigm:<br /> <br />• Interruptive advertising and promotion<br />• Broadcast advertising: ads speak atyounot toyou<br />How were they perceived?<br />
  7. 7. We’re all made of the same code<br />
  8. 8. The old paradigm:<br /> <br />Broadcast violates people’s rights• conflict caused a revolution: the unethical behavior becameunacceptable<br />
  9. 9.  <br />Consequencesof the revolution<br />• People to take back their power<br />
  10. 10. The NEW paradigm:Advertising Take 2PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST: THE OPEN - CLOSED CHALLENGE<br /> <br />
  11. 11.
  12. 12. • We decide who gets to market to us<br />• We value trust more than anything<br />• We actually collaborate<br />• We sell our Attention<br />• Data becomes enormously valuable<br />Collaborate or Die<br /> <br />
  13. 13.
  14. 14. CONSUMERS NOW PREFER PEER reviews to expert reviews by 6 - 1 margin visu corporation<br /> <br />
  15. 15. Today’s consumers don’t see your adThey feel your adEmotion to a faults is always blind, lawless, unconfined, and breaks all chains verbal seduction.<br />
  16. 16. “I know that half the money I spend on advertising is wasted, I just do not know which half.” John Wannamaker (1876)<br /> <br />
  17. 17. Emotional responses to commercial messages [below the level of conscious awareness] ...<br />
  18. 18. can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process. <br />
  19. 19. Truth is all we ask for<br />
  20. 20. See your brandthrough their eyes<br />
  21. 21. Packaging<br />
  22. 22.
  23. 23. Which of the packaging earned their attention?<br />
  24. 24.
  25. 25. Advertising_ Look at the next ad …<br />
  26. 26.
  27. 27. Do you know what they‘re looking at? The “mental workspace” is ruled byrelevance<br />
  28. 28.
  29. 29. Imagine…<br />Running this ad for 8 consecutive weeks nothaving a clue:<br />What they’re seeing<br />what’s stimulating or not their attention.<br />The losses you running, <br />
  30. 30.
  31. 31. Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “mental workspace,” a specialized brain network that is central to complex cognition:Knowledge, Experience, and Emotion<br />
  32. 32. The cognitive ad…<br />
  33. 33.
  34. 34. Now Imagine…<br />knowing the response prior to publishing the ad - <br />
  35. 35.
  36. 36. Noticed the difference in the level of emotion with that of the previous ad ?<br />
  37. 37. Introducing:COGNITIVE <br /> RESPONSE MEASUREMENT<br />
  38. 38.
  39. 39. The next best alternative to QEEG: [quantified electroencephalography]<br />
  40. 40. Is your corporate logo credibility-based? Test your emotional level now<br />
  41. 41. A salient [ neuroscientific term: relevance]<br /> simulation of the human attention andcalibratedemotionalresponselevelA robotic/scientificresearch and itsphysiologic / neurologic relation to humans<br />
  42. 42. Which one passed the credibility and emotional metric test?<br />
  43. 43.
  44. 44. 56 million Websites, 7.5 billion Web pages… Only 5,500 Web sites passed the performance metric test, shocking?<br />
  45. 45. Imagine…<br />You’re publishing your new website<br />
  46. 46.
  47. 47. Today, users have developed a short fuse when it comes to Websites, not only they won’t return, but they’ll mark you (not bookmark you) for life.<br />
  48. 48. So, do you know what your users are looking at?Remember: Knowledge, Experience, and Emotion? <br />
  49. 49. Now imagine…<br />The next one is your site<br />
  50. 50.
  51. 51.
  52. 52. Imagine…<br /> knowing in advancethe relevancy factor<br />
  53. 53.
  54. 54.
  55. 55. Have you tested your Website lately?<br />Is your logo credibility-based? <br /> Does your ad speak to your audience?<br />Does your copy calibrate effectively?<br />Let us arm you the new success weaponry<br />
  56. 56. We can help you: Reclaim your customers trust Rebuild your credibility<br /> Optimized your visual communicationbreathe new life into your profitshttp://btoone.com<br />
  57. 57. We look forward to adding zeros to your bottom line.<br />
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