October 2012Semantic Web and CorporateCommunication
Why we exist               We love to push the limits of communication                                                    ...
What we deliver                  We love to push the limits of communication                  •   Strategies              ...
Clients          We love to push the limits of communication                                                        4
How can semantic webtechnologies push the limits ofcorporate communication?
Status quo
Companies integrate web 2.0 technologiesand social networks for internalcommunication and collaboration ...Source: http://...
For their external communicationcompanies use web 2.0 technologies toenhance networking, dialogue andpublishing ...PastTod...
Corporate communication distributescontent via search engines, aggregationhubs to push it into the users personalstreams.....
Corporate communication has more andmore access to collect data ...Source: © ajschu on Flickr
Example: Automated social web scanningservice CrowdTopic ...Source: http://crowdtopic.anythingabout.de/
What comes next?
In the semantic web networking and  collaborating are getting tighter and  faster.       Semantic Web                     ...
In the semantic digitized world semanticenterprises have to conceive themselvesas data and service provider ...Source: © T...
Semantic enterprises will be symbiotic(work)spaces with customers andpartners ...Source: © muhawi001 on Flickr
Corporate communication will beenhanced by algorithms to provideproactive situational knowledge andinformation ...Source: ...
As personal agents and guidescompanies will empower people to reachtheir goals and have a better life ...Source: http://ww...
Corporate communication is aboutproviding the best software services andapplication programming interfaces.
Please don‘t print this document unless you really need to. Thanks.
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Semantic Web and Corporate Communication

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Semantic Web and Corporate Communication

  1. 1. October 2012Semantic Web and CorporateCommunication
  2. 2. Why we exist We love to push the limits of communication 2
  3. 3. What we deliver We love to push the limits of communication • Strategies • Ideas • Concepts • Implementation 3
  4. 4. Clients We love to push the limits of communication 4
  5. 5. How can semantic webtechnologies push the limits ofcorporate communication?
  6. 6. Status quo
  7. 7. Companies integrate web 2.0 technologiesand social networks for internalcommunication and collaboration ...Source: http://www.jivesoftware.com/
  8. 8. For their external communicationcompanies use web 2.0 technologies toenhance networking, dialogue andpublishing ...PastToday Corporate Media/ RecipientsCommunication Multipliers Corporate RecipientsCommunication
  9. 9. Corporate communication distributescontent via search engines, aggregationhubs to push it into the users personalstreams...Sources: http://www.facebook.com/MercedesBenz https://plus.google.com/+RedBull/posts
  10. 10. Corporate communication has more andmore access to collect data ...Source: © ajschu on Flickr
  11. 11. Example: Automated social web scanningservice CrowdTopic ...Source: http://crowdtopic.anythingabout.de/
  12. 12. What comes next?
  13. 13. In the semantic web networking and collaborating are getting tighter and faster. Semantic Web Semantic Enterprise + Artificial Intelligence Intelligence Symbiotic Digital Workplace (internal + external) Knowledge Social NetworkNetwork and information Web 2.0 Silos/Matrix 2009 2012 2016 2019 Source: neulandherzer, 2012
  14. 14. In the semantic digitized world semanticenterprises have to conceive themselvesas data and service provider ...Source: © Tom Raftery on Flickr
  15. 15. Semantic enterprises will be symbiotic(work)spaces with customers andpartners ...Source: © muhawi001 on Flickr
  16. 16. Corporate communication will beenhanced by algorithms to provideproactive situational knowledge andinformation ...Source: © Fernando Silveira on Flickr
  17. 17. As personal agents and guidescompanies will empower people to reachtheir goals and have a better life ...Source: http://www.flickr.com/photos/uw_digital_images/4326185910/
  18. 18. Corporate communication is aboutproviding the best software services andapplication programming interfaces.
  19. 19. Please don‘t print this document unless you really need to. Thanks.

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