60 Day Marketing Renovation

60 Day Marketing Renovation
Grow your business NOW!

Week One: Clarify Your Message
What is your current message?
Is it working?
Could it be improved?
Does it speak to value?
Is it brief?
Is it memorable?

Week One: Clarify Your Message
What do you do?
Who do you do it for?
How do you do it?
(Company Name) offers (products/services)for (target market), our company (benefit)
ABC company offers design/build renovation services to homeowners inWashington county. We deliver quality craftsmanship and excellent customer service.

Are you unique?

Week Two: Share Your Message
Test it
Is it true?
Will it stand the test of time?
Get feedback from trusted sources
Create your 20 second commercial
Send it to me michelle@michelleneujahr.com
Include your message on everything

Will they listen?

Week Three: Define Your Market
Who is the RIGHT client?
Who do you like to work for?
Analyze your current clients
What do they have in common?
Analyze the competition
Who do they work with?
Analyze your products/services
Who does your product attract?

Week Three: Define Your Market
Define demographics
Age, gender, location, income, education, etc…
Define psychographics
Personality, attitude, values, lifestyle, etc…
Test your target
Analyze size and ease of reach

Who is your target?

Week Four: Engage Your Market
Get your clients excited!
Be congruent
Be consistent
Be creative
Be compelling

Will they engage?

Week Five: Branding
Set yourself apart from the competition
Brand = what makes you unique
Define your USP (Unique Selling Proposition)
What makes you different from your competitors?
Analyze your brand
What is your brand?
Is it saying what you want it to?

Will you stand out?

Week Six: Networking
Building relationships
Network regularly
Throw your net wide
Create a networking plan
Work with your personality
Find places to network that you enjoy
Follow-up
Create a plan and use it EVERY time

Will you connect?

Week Seven: Business Development
Keeping the pipeline full
Hot leads, warm leads and cold calls
Follow-up plan
Building your list
CRM
Online tools
Social Media
Tracking

Will they come?

Week Eight: Customer Care
Build customers for life
Keeping them as fans
Customer care strategy
CRM/Contact plan
Client Appreciation
Testimonials and referrals

Will they follow?

Low-Cost, No-Cost Marketing
Be newsworthy
TV, Radio, Internet
BE your business
Look & Feel
Use Social Media
Send Cards
Community Service
Partner with others
C0-Market
Offer FREE seminars
Build expert status
Publish articles
Host events
Get a intern
Local colleges
Gather testimonials
Keep it fresh
Write a case study
Watch competitors
Brainstorm

www.renovateyourorg.com
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60 Day Marketing Renovation

by Michelle Neujahr on Feb 23, 2010

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60 Day Marketing Renovation — Presentation Transcript