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60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
60 Day Marketing Renovation
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60 Day Marketing Renovation

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The 60 day marketing renovation is a simple process designed to reinvigorate your current marketing strategies. This is not a rebuild. Marketing renovation is about keeping what’s working and …

The 60 day marketing renovation is a simple process designed to reinvigorate your current marketing strategies. This is not a rebuild. Marketing renovation is about keeping what’s working and refreshing the things that need help.

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Transcript

  1. 60 Day Marketing Renovation<br />Grow your business NOW!<br />
  2. Week One: Clarify Your Message<br />What is your current message?<br />Is it working? <br />Could it be improved?<br />Does it speak to value?<br />Is it brief?<br />Is it memorable?<br />
  3. Week One: Clarify Your Message<br />What do you do?<br />Who do you do it for?<br />How do you do it?<br />(Company Name) offers (products/services)for (target market), our company (benefit)<br /> ABC company offers design/build renovation services to homeowners inWashington county. We deliver quality craftsmanship and excellent customer service.<br />
  4. Are you unique?<br />
  5. Week Two: Share Your Message<br />Test it<br />Is it true? <br />Will it stand the test of time?<br />Get feedback from trusted sources<br />Create your 20 second commercial<br />Send it to me michelle@michelleneujahr.com<br />Include your message on everything<br />
  6. Will they listen?<br />
  7. Week Three: Define Your Market<br />Who is the RIGHT client?<br />Who do you like to work for?<br />Analyze your current clients<br />What do they have in common?<br />Analyze the competition<br />Who do they work with?<br />Analyze your products/services<br />Who does your product attract?<br />
  8. Week Three: Define Your Market<br />Define demographics<br />Age, gender, location, income, education, etc…<br />Define psychographics<br />Personality, attitude, values, lifestyle, etc…<br />Test your target<br />Analyze size and ease of reach<br />
  9. Who is your target?<br />
  10. Week Four: Engage Your Market<br />Get your clients excited!<br />Be congruent<br />Be consistent<br />Be creative<br />Be compelling<br />
  11. Will they engage?<br />
  12. Week Five: Branding<br />Set yourself apart from the competition<br />Brand = what makes you unique<br />Define your USP (Unique Selling Proposition)<br />What makes you different from your competitors?<br />Analyze your brand<br />What is your brand?<br />Is it saying what you want it to?<br />
  13. Will you stand out?<br />
  14. Week Six: Networking<br />Building relationships <br />Network regularly<br />Throw your net wide<br />Create a networking plan<br />Work with your personality<br /> Find places to network that you enjoy<br />Follow-up<br />Create a plan and use it EVERY time<br />
  15. Will you connect?<br />
  16. Week Seven: Business Development<br />Keeping the pipeline full<br />Hot leads, warm leads and cold calls<br />Follow-up plan<br />Building your list<br />CRM<br />Online tools<br />Social Media<br />Tracking<br />
  17. Will they come?<br />
  18. Week Eight: Customer Care<br />Build customers for life<br />Keeping them as fans<br />Customer care strategy<br />CRM/Contact plan<br />Client Appreciation<br />Testimonials and referrals<br />
  19. Will they follow?<br />
  20. Low-Cost, No-Cost Marketing <br />Be newsworthy<br />TV, Radio, Internet<br />BE your business<br />Look & Feel<br />Use Social Media<br />Send Cards<br />Community Service<br />Partner with others<br />C0-Market <br />Offer FREE seminars<br />Build expert status<br />Publish articles<br />Host events<br />Get a intern<br />Local colleges<br />Gather testimonials<br />Keep it fresh<br />Write a case study<br />Watch competitors<br />Brainstorm<br />
  21. www.renovateyourorg.com<br />Take the 60 Day Marketing Renovation Challenge<br />

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