"What's the Buzz"? Presented at the #wgbiz Boot CampPresentation Transcript
The 2010 Women Grow Business Boot Camp Sponsored & hosted by Network Solutions and Steptoe & Johnson LLP June 19, 2010, Washington, D.C.
Welcome to, What's the Buzz? Marketing your business, including using PR and social media
Presenters & Agenda Jill Foster, moderator founder, Live Your Talk founding editor, Women Grow Business Liz Scherer, Evolution(ary) Marketing principal, Digital Copy LLC Shannon Mouton, Relationship Building social media and mobile manager, Walden University Terri Holley, Listening and Engaging owner, Creative Blog Solutions Deborah Ager, principal, ClickWisdom, LLC
Evolution(ary) Marketing It is not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change (Charles Darwin)
If necessity is the mother of all inventions then reinvention is the key Evolutionary (marketing) algorithm: Performance Feedback Revision (rapper, Baba Brinkman) Performance = quality control Feedback = client retention, growth Revision = evaluation, adaptation
Measurement is not the goal, action is (Amber Naslund) Evaluation and adaptation should be the drivers of your business and relationships, your passengers – Are you equipped with the right tools and data to “connect the dots” and evolve
Relationship Building The Golden Rule: Do unto others as you would have them do unto you (unknown) Evaluate relationships Network, network, network Make a good (memorable) first impression Communication makes business relationships thrive Use talents and strengths to build productive relationships Be mutually active in the relationship Choose who to trust Features of a business relationship:
Listening and Engaging Interesting that we are programmed to do just the opposite… (unknown) The case for listening Listen Aggregate Digest/Learn Engage The why, what, how, when and where of online engagement Defining the “engager” – Who do you want to be?
Targeted Traffic is the Secret to Success Start at the Very Beginning… Find your community and learn about them Discover the pain of that community Conduct key phrase research (multi-word phrases) Develop a product to meet their needs or assess if your existingproduct works for them Key Phrase Selection Pointers Use keyword research tool (Google Keyword Tool is free) Assess traffic AND competition for key phrases Set up tracking: “You can’t measure what you can’t track.” (Dan Raine)
Thank you! What's the Buzz? Marketing your business, including using PR and social media