Web.com Small Business Mobile Survey

599
-1

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
599
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Web.com Small Business Mobile Survey

  1. 1. Small business owners ResearchApril 5 – April 12, 2012Total Respondents: 500 Research powered by:
  2. 2. Table of Contents• Aggregate Data Results• Respondent Demographics• Appendix: Background
  3. 3. What best describes your employment status? 100%100%90%80%70%60%50%40%30%20%10% 0% 0% 0% 0% 0% 0% I am a business Employed full- or Retired Unemployed Homemaker Other owner part-time 1
  4. 4. How many employees work at your business, including yourself?100.00% 90.00% 80.00% 70.00% 60.00% 51.60% 50.00% 35.40% 40.00% 30.00% 20.00% 9.40% 10.00% 3.60% 0% 0.00% 1 2 - 20 21 - 49 50 - 99 100 or more 2
  5. 5. Please indicate whether or not your business has...100.00% 90.00% 78.00% 80.00% 65.80% 70.00% 59.80% 60.00% 50.00% Yes 39.40% No 40.00% Dont know 26.00% 30.00% 20.00% 14.00% 8.20% 8.00% 10.00% 0.80% 0.00% Company website Mobile-friendly website (Same Stand-alone mobile website layout/content as standard site (Content/layout designed and adjusts to the size of your specifically for mobile purposes) phone screen) 3
  6. 6. Please indicate how likely you are to create a stand-alone mobile website for your business in the future:100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 32.30% 30.00% 25.10% 14.90% 15.10% 20.00% 12.60% 10.00% 0.00% Very unlikely Somewhat unlikely Neutral Somewhat likely Very likely 4
  7. 7. Do you currently promote your business through mobile search (so your business can be easily found via search engines on smartphones)?100.00% 90.00% 80.00% 70.00% 60.60% 60.00% 50.00% 33.80% 40.00% 30.00% 20.00% 5.60% 10.00% 0.00% Yes No Dont know 5
  8. 8. How likely are you to invest in mobile search (so your small business can be easily found via search engines on smartphones) this year?100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 31.20% 27.60% 30.00% 20.00% 15.20% 13.30% 12.70% 10.00% 0.00% Very unlikely Somewhat unlikely Neutral Somewhat likely Very likely 6
  9. 9. Have you seen an increase in new business activity due to your mobile marketing efforts?100.00% 84.30% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 14.30% 20.00% 10.00% 1.40% 0.00% Yes No Dont know 7
  10. 10. Please indicate what your key motivations are to invest in a mobile presence. Rank the below from 1-4, with: "1" being the HIGHEST motivation and "4" being the LOWEST motivation (results shown as sum) 200 188 178 172 180 162 160 140 120 100 80 60 40 20 0 Provide better service to Attract more local Gain competitive Use as an additional existing customers customers advantage marketing channel 8
  11. 11. Please indicate how much you agree or disagree with the followingstatement: "Mobile marketing is key to my small business growth in the next five years."100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 38.60% 40.00% 30% 30.00% 20.00% 11.40% 12.90% 7.10% 10.00% 0.00% Strongly disagree Somewhat disagree Neutral Somewhat agree Strongly agree 9
  12. 12. What is your biggest hurdle in leveraging mobile marketing? (Please select only one.)100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 35.70% 40.00% 31.40% 30.00% 14.30% 15.70% 20.00% 10.00% 2.90% 0% 0.00% Budget Time and Unsure about Not appropriate Lack of Other, please resources ROI for my business understanding specify needs of mobile marketing 10
  13. 13. Have you increased the amount of marketing dollars spent on mobile marketing this year compared to last?100.00% 90.00% 80.00% 64.30% 70.00% 60.00% 50.00% 32.90% 40.00% 30.00% 20.00% 2.90% 10.00% 0.00% Yes, I spend MORE this year No, I spend the SAME this year No, I spend LESS this year compared to last on mobile compared to last on mobile compared to last on mobile marketing marketing marketing 11
  14. 14. Which of the following best describes your business marketing team? 100.00% 90.00% 80.00% 70.00% 64.20% 60.00% 50.00% 40.00% 30.00% 20.00% 13.60% 11% 10.60% 10.00% 0.60% 0.00% I am the marketing There is an internal I use external Other, please N/A, I do not have a team. marketing team resources for specify: marketing team marketing efforts 12
  15. 15. In what industry is your business?100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 27.80% 28% 30.00% 20.00% 8.60% 11.80% 8% 5% 10.00% 4.20% 2% 4.60% 0.00% 13
  16. 16. RESPONDENT DEMOGRAPHICS 14
  17. 17. Please indicate your age:100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 25% 25.60% 30.00% 23.40% 20.00% 15.20% 10.80% 10.00% 0% 0.00% 22 - 30 31 - 40 41 - 50 51 - 60 60+ 21 years or younger 15
  18. 18. What is your gender?100.00% 90.00% 80.00% 70.00% 60.00% 50.60% 49.40% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Male Female 16
  19. 19. What is your annual household income?100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 25.60% 27% 27.40% 30.00% 20.00% 9.60% 7.40% 10.00% 3% 0.00% Under $25,000 $25,000 – $50,000 - $75,000 - $150,000 or Prefer not to $49,999 $74,999 $149,000 more answer 17
  20. 20. Which of the following best describes your ethnicity?100.00% 90.00% 81.60% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 7.20% 6% 10.00% 0.80% 2.60% 1.80% 0.00% Caucasian / African Hispanic Native American Asian Other White American 18
  21. 21. What is the highest level of education you completed?100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 27.40% 30% 30.00% 20.00% 14.40% 11.20% 11.20% 10.00% 1.60% 0.80% 3.40% 0.00% Some high High school Associate Some Bachelor Masters Doctoral Professional school degree college degree degree degree degree (e.g. JD, MD) 19
  22. 22. APPENDIX
  23. 23. BackgroundThis survey was conducted online via social networks from April 5 – April 12, 2012 among 500 small business owners (defined as <100 employees). For complete survey methodology, please contact Lab42 at info@lab42.com

×