Web presence for Unintentional Entrepreneurs

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  • Using ThinkLocal online directory, the following came up when looking for landscapers in Manassas, VA.
  • Serve your customers while you sleep with online demos and self service tools.
  • Google search on “daycare ashburn” brought this ranking list up, of which Little Learners Academy ranked #5. NOTE:: Little Learners Academy is a Network Solutions customer . Sponsored links = paid search results
  • Web presence for Unintentional Entrepreneurs

    1. 1. Twitter/Flickr Use #ueny Thanks for coming
    2. 2. My Entrepreneur Story
    3. 3. Online Tools Used by Small Business <ul><li>Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com </li></ul>
    4. 4. Shoppers search online before making a purchase on the web <ul><li>Can you be found? </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><li>Are there conversations about your business </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><li>Word of Mouth >> Word of Mouse* </li></ul><ul><ul><li>Reviews of your business Yelp, Amazon etc </li></ul></ul><ul><li>Thank you David Meerman Scott </li></ul>
    5. 5. Online Presence Strategy <ul><ul><li>Your personal brand </li></ul></ul><ul><ul><li>Connecting with customers </li></ul></ul><ul><ul><li>Community outreach </li></ul></ul><ul><ul><li>Get new business </li></ul></ul>
    6. 6. Internet Technologies Check List <ul><li>Domain Name </li></ul><ul><li>Email </li></ul><ul><li>Company Website: </li></ul><ul><li>Online customer service </li></ul><ul><li>Search Engine Optimization plan </li></ul><ul><li>Online advertising in public directories </li></ul><ul><li>Employees can communicate with each other online </li></ul><ul><li>Ability for customers to order service online </li></ul><ul><li>Ability for customers to pay online </li></ul><ul><li>Website security features </li></ul><ul><li>Social Media presence </li></ul>July 28, 2009 Prince William County Greater Manassas Chamber
    7. 7. The Right Domain Name Matters <ul><li>Distinguish yourself </li></ul><ul><li>Keep it easy to remember </li></ul><ul><li>You cannot teach your visitors to spell </li></ul>
    8. 8. Time to outgrow your Avatar <ul><li>Still hanging on to your old college email? </li></ul><ul><li>Customers may not buy from [email_address] </li></ul><ul><li>While they trust reviews of strangers customers want transparency </li></ul>Picture Credit : CC Flickr http://www.flickr.com/photos/minako_bracken/3096906279/ <ul><li>Get Email with your Personal or Business Brand </li></ul>
    9. 9. What is a Website ? Nowadays?
    10. 10. And a 10yr old built this
    11. 11. Websites <ul><li>Do it yourself </li></ul><ul><ul><ul><li>Learn Html, PHP, ASP, Cold Fusion, MySQL </li></ul></ul></ul><ul><ul><ul><li>Use a Web Site Builder tool </li></ul></ul></ul><ul><ul><ul><li>Use open source – WordPress etc </li></ul></ul></ul><ul><li>Hire a professional </li></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Local Firms </li></ul></ul><ul><ul><li>Marketplaces like Odesk, Elance, Guru.com </li></ul></ul>
    12. 12. Content <ul><li>What are your users looking for ? </li></ul><ul><li>Keep the navigation simple </li></ul><ul><li>Call to action – Buy, Subscribe </li></ul><ul><li>Update often </li></ul><ul><li>Catch up on trends </li></ul><ul><ul><li>http://www.Google.com/trends </li></ul></ul><ul><ul><li>http://Search.twitter.com </li></ul></ul><ul><li>Keyword research </li></ul><ul><ul><li>http://adwords.google.com/select/ KeywordTool External </li></ul></ul><ul><ul><li>http://freekeywords.wordtracker.com/ </li></ul></ul><ul><ul><li>www. keyword discovery.com/ </li></ul></ul><ul><ul><li>http://quintura.com/ </li></ul></ul><ul><li>Your own Sent mailbox </li></ul>
    13. 13. Online Advertising: Open Doors to a Broader Audience July 28, 2009 Prince William County Greater Manassas Chamber
    14. 14. Online Demos and Self Service Tools July 28, 2009 Prince William County Greater Manassas Chamber
    15. 15. Where Do you Rank in a Google Search? July 28, 2009 Prince William County Greater Manassas Chamber
    16. 16. Key Takeaway <ul><li>You should have your own branded web presence </li></ul><ul><li>Build on the web presence as your needs grow </li></ul><ul><li>Expand it by making use of other channels like Social media </li></ul><ul><li>Tips </li></ul><ul><li>Start early </li></ul><ul><li>Update regularly </li></ul><ul><li>User experience trumps anything else </li></ul><ul><li>Keep it simple </li></ul>
    17. 17. Small Business Web Hosting - business in a box <ul><li>Domain name , email and website </li></ul><ul><li>Blogs, Community software, audio video podcast, Storage space </li></ul><ul><li>Online Marketing, SEO & online stores </li></ul><ul><li>Monitoring tools & Analytics </li></ul><ul><li>Security Seals and Certs </li></ul>
    18. 18. Surprise ! Network Solutions offers many of these products
    19. 19. Tips: Analyze Your Website <ul><li>Free Tools to do it yourself: </li></ul><ul><ul><ul><ul><ul><li>http:// seotoolset.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>http://seomoz.org </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>http://sitening.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>http://tools.seobook.com (The SEO toolbar for Firefox) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>http://pagerankbot.com </li></ul></ul></ul></ul></ul>No time to do it yourself? Ask a Network Solutions expert for help. July 28, 2009 Prince William County Greater Manassas Chamber
    20. 20. GrowSmartBusiness.com
    21. 21. GrowSmartBiz Conference : Sept 29 th Join us on Tuesday, September 29, 2009 , at the Renaissance Hotel in Washington, D.C. , for a one-day educational conference and networking event featuring renowned small business leaders and well-known industry http://Growsmartbusiness.com/small-business-conference
    22. 22. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Small Business Success Index </li></ul><ul><ul><li>http://GrowSmartBusiness.com </li></ul></ul><ul><li>Network Solutions Blog : http://blog.networksolutions.com </li></ul><ul><li>Web Community Network : http://www.LinkTogether.com </li></ul><ul><li>Small Business Network : http://www.MySolutionSpot.com </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul><ul><ul><li>Digital Thoughts: http://readythoughts.blogspot.com </li></ul></ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul>

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