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Web presence for Unintentional Entrepreneurs

Web presence for Unintentional Entrepreneurs






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  • Using ThinkLocal online directory, the following came up when looking for landscapers in Manassas, VA.
  • Serve your customers while you sleep with online demos and self service tools.
  • Google search on “daycare ashburn” brought this ranking list up, of which Little Learners Academy ranked #5. NOTE:: Little Learners Academy is a Network Solutions customer . Sponsored links = paid search results

Web presence for Unintentional Entrepreneurs Web presence for Unintentional Entrepreneurs Presentation Transcript

  • Twitter/Flickr Use #ueny Thanks for coming
  • My Entrepreneur Story
  • Online Tools Used by Small Business
    • Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
  • Shoppers search online before making a purchase on the web
    • Can you be found?
      • Search Engines
    • Are there conversations about your business
      • Google Alerts
    • Word of Mouth >> Word of Mouse*
      • Reviews of your business Yelp, Amazon etc
    • Thank you David Meerman Scott
  • Online Presence Strategy
      • Your personal brand
      • Connecting with customers
      • Community outreach
      • Get new business
  • Internet Technologies Check List
    • Domain Name
    • Email
    • Company Website:
    • Online customer service
    • Search Engine Optimization plan
    • Online advertising in public directories
    • Employees can communicate with each other online
    • Ability for customers to order service online
    • Ability for customers to pay online
    • Website security features
    • Social Media presence
    July 28, 2009 Prince William County Greater Manassas Chamber
  • The Right Domain Name Matters
    • Distinguish yourself
    • Keep it easy to remember
    • You cannot teach your visitors to spell
  • Time to outgrow your Avatar
    • Still hanging on to your old college email?
    • Customers may not buy from [email_address]
    • While they trust reviews of strangers customers want transparency
    Picture Credit : CC Flickr http://www.flickr.com/photos/minako_bracken/3096906279/
    • Get Email with your Personal or Business Brand
  • What is a Website ? Nowadays?
  • And a 10yr old built this
  • Websites
    • Do it yourself
        • Learn Html, PHP, ASP, Cold Fusion, MySQL
        • Use a Web Site Builder tool
        • Use open source – WordPress etc
    • Hire a professional
      • Referrals
      • Local Firms
      • Marketplaces like Odesk, Elance, Guru.com
  • Content
    • What are your users looking for ?
    • Keep the navigation simple
    • Call to action – Buy, Subscribe
    • Update often
    • Catch up on trends
      • http://www.Google.com/trends
      • http://Search.twitter.com
    • Keyword research
      • http://adwords.google.com/select/ KeywordTool External
      • http://freekeywords.wordtracker.com/
      • www. keyword discovery.com/
      • http://quintura.com/
    • Your own Sent mailbox
  • Online Advertising: Open Doors to a Broader Audience July 28, 2009 Prince William County Greater Manassas Chamber
  • Online Demos and Self Service Tools July 28, 2009 Prince William County Greater Manassas Chamber
  • Where Do you Rank in a Google Search? July 28, 2009 Prince William County Greater Manassas Chamber
  • Key Takeaway
    • You should have your own branded web presence
    • Build on the web presence as your needs grow
    • Expand it by making use of other channels like Social media
    • Tips
    • Start early
    • Update regularly
    • User experience trumps anything else
    • Keep it simple
  • Small Business Web Hosting - business in a box
    • Domain name , email and website
    • Blogs, Community software, audio video podcast, Storage space
    • Online Marketing, SEO & online stores
    • Monitoring tools & Analytics
    • Security Seals and Certs
  • Surprise ! Network Solutions offers many of these products
  • Tips: Analyze Your Website
    • Free Tools to do it yourself:
            • http:// seotoolset.com
            • http://seomoz.org
            • http://sitening.com
            • http://tools.seobook.com (The SEO toolbar for Firefox)
            • http://pagerankbot.com
    No time to do it yourself? Ask a Network Solutions expert for help. July 28, 2009 Prince William County Greater Manassas Chamber
  • GrowSmartBusiness.com
  • GrowSmartBiz Conference : Sept 29 th Join us on Tuesday, September 29, 2009 , at the Renaissance Hotel in Washington, D.C. , for a one-day educational conference and networking event featuring renowned small business leaders and well-known industry http://Growsmartbusiness.com/small-business-conference
  • Questions ?
    • Shashi Bellamkonda [email_address]
    • Small Business Success Index
      • http://GrowSmartBusiness.com
    • Network Solutions Blog : http://blog.networksolutions.com
    • Web Community Network : http://www.LinkTogether.com
    • Small Business Network : http://www.MySolutionSpot.com
    • Personal Blogs:
      • Technology & Social Media: http://www.shashi.name
      • Digital Thoughts: http://readythoughts.blogspot.com
      • Restaurant Reviews: http://www.carryoncurry.com