This document outlines a strategy for a video marketing campaign on social media. It recommends setting objectives and identifying the target audience. It then provides tips for public relations, uploading to YouTube, sharing on Facebook and Twitter, paid advertising, outreach, email marketing, making it easy to share, and preparing for potential issues. The strategy was used for a Go Granny parody video by Network Solutions around the 2011 Super Bowl, which received over 60,000 YouTube views and millions of social media impressions within a week.