On February 4 th , 2011 Network Solutions® launched their Go Granny parody video featuring Cloris Leachman to coincide with Super Bowl weekend, and won the public vote in the social media sphere.
Online sentiment about the Go Granny video campaign is currently at 97.5% percent, and the Twitter stream gained attention from social media notables like Guy Kawasaki, Scott Monty, Liz Strauss and Jason Falls.
A simultaneous launch on the website, Facebook page, YouTube channel, blog properties, Twitter streams and in online banner ads was followed by a three day social media blitz.
On game day, when GoDaddy revealed its new girl, the social media channels lit up with comments.
While Go Daddy took heat for puzzling views with a body double for Joan Rivers, Go Granny /Cloris Leachman was celebrated as a social media sweetheart.