Social Media Tools in Small Business
Thank you all for coming
Your customers are already on Social Media <ul><ul><li>With 400M users Facebook could be the 3rd largest country in popula...
People are on Twitter from this conference
Traditional media usage is changing <ul><li>92%) use multiple platforms   </li></ul><ul><li>33% access news on their cell ...
Once you have a web presence your business is global <ul><li>Web searches for a local business </li></ul><ul><li>Searches ...
25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryl...
Why Social Media ? <ul><li>Business Objectives   </li></ul><ul><ul><li>Connect with customers </li></ul></ul><ul><ul><li>G...
3 Things to do today <ul><li>Google Alerts (  http://www.google.com/alerts )  </li></ul><ul><li>3 blogs to follow </li></u...
Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in  Service provider directory Link...
Twitter Tip : Consider having a separate account for your products  and tweet a special offers and blog feeds
If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create...
Facebook <ul><li>Add a newsletter sign up widget </li></ul><ul><li>Give special Facebook offers </li></ul><ul><li>Ask for ...
3 step process <ul><li>Integrate Social media into your marketing campaign </li></ul><ul><li>Make your existing marketing ...
Your Social Media Plan <ul><ul><li>Setup Alerts  </li></ul></ul><ul><ul><li>Join and setup profiles in 3 social networks  ...
Recommended Blogs
Questions ? <ul><ul><li>Shashi Bellamkonda  [email_address] </li></ul></ul><ul><ul><li>Twitter: @shashib </li></ul></ul><u...
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Social Media Tools in Small Business at Small Business Summit

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Social Media Tools in Small Business at Small Business Summit

  1. 1. Social Media Tools in Small Business
  2. 2. Thank you all for coming
  3. 3. Your customers are already on Social Media <ul><ul><li>With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now) </li></ul></ul><ul><ul><li>LinkedIn Now 60 Million Strong </li></ul></ul><ul><ul><li>Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites </li></ul></ul><ul><ul><li>http://www.gartner.com/it/page.jsp?id=1293114 </li></ul></ul><ul><ul><li>http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx </li></ul></ul>
  4. 4. People are on Twitter from this conference
  5. 5. Traditional media usage is changing <ul><li>92%) use multiple platforms  </li></ul><ul><li>33% access news on their cell phones. </li></ul><ul><li>28% of internet users have customized their home page  </li></ul><ul><li>37% of internet users have contributed to the creation of news </li></ul>http://www.pewinternet.org/Reports/2010/Online-News.aspx
  6. 6. Once you have a web presence your business is global <ul><li>Web searches for a local business </li></ul><ul><li>Searches on Maps </li></ul><ul><li>Get a website free to start today : http://www.networksolutions.com/free-website/index.jsp </li></ul>
  7. 7. 25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com </li></ul></ul>See the full study at http://www.GrowSmartBusiness.com
  8. 8. Why Social Media ? <ul><li>Business Objectives </li></ul><ul><ul><li>Connect with customers </li></ul></ul><ul><ul><li>Get ideas, trends, buzz </li></ul></ul><ul><ul><li>Find peers and network </li></ul></ul><ul><ul><li>Easy distribution of content </li></ul></ul><ul><ul><li>Greater reach </li></ul></ul><ul><ul><li>New Clients </li></ul></ul><ul><li>Investment /Results </li></ul><ul><ul><li>Free (requires time commitment) </li></ul></ul><ul><ul><li>Flexible options </li></ul></ul><ul><ul><li>Help Your Search Engine Rankings  </li></ul></ul><ul><ul><li>Traffic to your website / business </li></ul></ul><ul><ul><li>Good Word of mouth </li></ul></ul><ul><ul><li>Leads </li></ul></ul>
  9. 9. 3 Things to do today <ul><li>Google Alerts ( http://www.google.com/alerts ) </li></ul><ul><li>3 blogs to follow </li></ul><ul><li>Setup 1-3 social networking profiles </li></ul>
  10. 10. Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in Service provider directory Links to your website and appear in searches for LinkedIn users
  11. 11. Twitter Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
  12. 12. If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages
  13. 13. Facebook <ul><li>Add a newsletter sign up widget </li></ul><ul><li>Give special Facebook offers </li></ul><ul><li>Ask for feedback </li></ul><ul><li>Ask website visitors to become your Facebook fan </li></ul><ul><li>Encourage customers to join the Facebook page </li></ul>
  14. 14. 3 step process <ul><li>Integrate Social media into your marketing campaign </li></ul><ul><li>Make your existing marketing collateral social </li></ul><ul><li>Engage with your existing customers </li></ul>Tip : Tweet to your followers when you are sending a great offer in your email newsletter
  15. 15. Your Social Media Plan <ul><ul><li>Setup Alerts </li></ul></ul><ul><ul><li>Join and setup profiles in 3 social networks </li></ul></ul><ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul></ul><ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul></ul><ul><ul><li>Converse, don’t sell </li></ul></ul><ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul></ul><ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul></ul><ul><ul><li>Measure your efforts </li></ul></ul><ul><ul><ul><li>How many times were you mentioned </li></ul></ul></ul><ul><ul><ul><li>How many people read your posts </li></ul></ul></ul><ul><ul><ul><li>Inbounds links </li></ul></ul></ul><ul><ul><ul><li>Are your customers evangelizing </li></ul></ul></ul><ul><ul><li>Attend one local event a month </li></ul></ul><ul><ul><li>Ask for help from the community if you need it </li></ul></ul>
  16. 16. Recommended Blogs
  17. 17. Questions ? <ul><ul><li>Shashi Bellamkonda [email_address] </li></ul></ul><ul><ul><li>Twitter: @shashib </li></ul></ul><ul><ul><li>Small Business Success Index : http://www.GrowSmartBusiness.com </li></ul></ul><ul><ul><li>Network Solutions Blog : http://blog.networksolutions.com </li></ul></ul><ul><ul><li>Web Community Network : http://www.LinkTogether.com </li></ul></ul><ul><ul><li>Small Business Network : http://www.MySolutionSpot.com </li></ul></ul><ul><ul><li>Women Entrepreneurs : http://www.WomenGrowBusiness.com </li></ul></ul><ul><ul><li>Other Media: </li></ul></ul><ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul></ul><ul><ul><ul><li>Digital Thoughts: http://readythoughts.blogspot.com </li></ul></ul></ul><ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul></ul><ul><ul><ul><li>Examiner Column : http://bit.ly/dcexaminer Tech Cocktail Column: http://bit.ly/shashitechcocktail What I am reading: http://shashib.amplify.com </li></ul></ul></ul>

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