Social Media Tools in Small Business at Small Business Summit

Social Media Tools in Small Business

Thank you all for coming

Your customers are already on Social Media
With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)
LinkedIn Now 60 Million Strong
Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
http://www.gartner.com/it/page.jsp?id=1293114
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

People are on Twitter from this conference

Traditional media usage is changing
92%) use multiple platforms
33% access news on their cell phones.
28% of internet users have customized their home page
37% of internet users have contributed to the creation of news
http://www.pewinternet.org/Reports/2010/Online-News.aspx

Once you have a web presence your business is global
Web searches for a local business
Searches on Maps
Get a website free to start today : http://www.networksolutions.com/free-website/index.jsp

25% Small Business use social media presence – Doubled since last year
Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
See the full study at http://www.GrowSmartBusiness.com

Why Social Media ?
Business Objectives
Connect with customers
Get ideas, trends, buzz
Find peers and network
Easy distribution of content
Greater reach
New Clients
Investment /Results
Free (requires time commitment)
Flexible options
Help Your Search Engine Rankings
Traffic to your website / business
Good Word of mouth
Leads

3 Things to do today
Google Alerts ( http://www.google.com/alerts )
3 blogs to follow
Setup 1-3 social networking profiles

Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in Service provider directory Links to your website and appear in searches for LinkedIn users

Twitter Tip : Consider having a separate account for your products and tweet a special offers and blog feeds

If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages

Facebook
Add a newsletter sign up widget
Give special Facebook offers
Ask for feedback
Ask website visitors to become your Facebook fan
Encourage customers to join the Facebook page

3 step process
Integrate Social media into your marketing campaign
Make your existing marketing collateral social
Engage with your existing customers
Tip : Tweet to your followers when you are sending a great offer in your email newsletter

Your Social Media Plan
Setup Alerts
Join and setup profiles in 3 social networks
15-20 minutes a day tracing the alerts and responding
Choose 3 blogs on your field to read and comment
Converse, don’t sell
Answer questions and become an expert in your niche on LinkedIn
2 hours a week - Learn and write about the products you promote
Measure your efforts
How many times were you mentioned
How many people read your posts
Inbounds links
Are your customers evangelizing
Attend one local event a month
Ask for help from the community if you need it

Recommended Blogs

Questions ?
Shashi Bellamkonda [email_address]
Twitter: @shashib
Small Business Success Index : http://www.GrowSmartBusiness.com
Network Solutions Blog : http://blog.networksolutions.com
Web Community Network : http://www.LinkTogether.com
Small Business Network : http://www.MySolutionSpot.com
Women Entrepreneurs : http://www.WomenGrowBusiness.com
Other Media:
Technology & Social Media: http://www.shashi.name
Digital Thoughts: http://readythoughts.blogspot.com
Restaurant Reviews: http://www.carryoncurry.com
Examiner Column : http://bit.ly/dcexaminer Tech Cocktail Column: http://bit.ly/shashitechcocktail What I am reading: http://shashib.amplify.com

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Social Media Tools in Small Business at Small Business Summit

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Social Media Tools in Small Business at Small Business Summit — Presentation Transcript