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Reputation management tips from Shashi Bellamkonda of Network Solutions
 

Reputation management tips from Shashi Bellamkonda of Network Solutions

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Presentation "Feel the LOVE: Managing Online Reputation for your Business" at BlogWorld New York May 2011...

Presentation "Feel the LOVE: Managing Online Reputation for your Business" at BlogWorld New York May 2011
http://blogworld-nyc2011.sched.org/event/5a1a0d5d6f311ccef999c0cf8bc32782

See tweets from the session http://storify.com/shashib/blogworld-new-york-shashi-bellamkonda-session
Coverage on SocialTimes- http://socialtimes.com/blogworld-expo-ny-1_b64092

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Reputation management tips from Shashi Bellamkonda of Network Solutions Reputation management tips from Shashi Bellamkonda of Network Solutions Presentation Transcript

  •  Feel the LOVE: Managing Online Reputation for your Business
    Shashi Bellamkonda
    Social Media Swami
    Network Solutions
    @shashib 1
  • Thanks! Glad to be here
    Come by our nsMobile Lounge #109 @ #BWENY
    Download our Mobile Marketing eGuidehttp://bit.ly/smbmobile
    Join us at NYC404, meet Gary Vaynerchuck
    2
  • Objective: Win Favor from the Public
    Bridge the gap:
    • Who we are
    • Who we say we are
    • Who the public thinks we are
    3
  • Changing Communication
    4
  • Real-time
  • 4 Point Social Media Strategy
    Brand / Reputation Management
    Connecting with Customers
    Community Outreach
    Get new business
    6
  • Following this Mantra
    LISTEN
    PARTICIPATE
    CONTRIBUTE
    Photo: courtesy: http://flickr.com/photos/metrojp/92038203/
    Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/
    Photo Courtesy: http://flickr.com/photos/presta/129832836/
  • Get Your Engagement Ninjas Ready
    8
    Source : http://www.flickr.com/photos/jeyhun85/4684047177/
  • Tactical Manifesto
    Monitor brand
    Communicate
    Answer customers
    Use quick response tools
    Community Outreach
    9
  • Reactive or Proactive
    10
  • Reactive Right
    11
  • 10 Trends
    12
  • 1: Thought Leadership Conversations
    Beyond Brand terms
    Topics customers care about
    Picture credit http://www.flickr.com/photos/cambodia4kidsorg/3789714840/sizes/o/
    13
  • 2: Community Building through Content
    14
  • 3: Extend your Brand
    Contribution from the community
    Contribute to other blogs
    15
  • 4: Local Events
    Get Involved
    16
  • 5: Social Research
    17
  • 6: Real Time Virtual Events
    Tweetchats
    Livestream
    18
  • 7: Transparency During Crisis
    Don’t leave people in the dark
    19
  • 8: Advisory Board
    20
  • 9: Outreach to Senders
    People who send people to spend
    Thank you Carol Roth author The Entrepreneur Equation
    21
  • 10: Multimedia Story Telling
    22
  • Network SolutionsStrategy
    23
  • Humanize the Brand
    http://www.flickr.com/photos/kyeung808/3851709164/sizes/l/
  • Network Solutions Listening Post
    Tools
    25
  • Community Building Through Content
    • Blogs = new audience
    • Organic traffic
    • Link back
    • Guest posts
    • Foster community
    • Conversation
    • Useful for crisis response
    26
  • Guest Posts Help Brand
    27
  • Breaking Bread with Community
    28
  • Small Business Success Index
    Assesses the current state of the U.S. small business
    Sponsored in conjunction with the Robert H. Smith School of Business
    Offers insight to the future of small businesses, helping them plan for their futures and assess their current needs
    Six key dimensions:
    Capital Access
    Marketing & Innovation
    Workforce
    Customer Service
    Computer Technology
    Compliance
    Network Solutions and CRT/tanaka developed a targeted promotion plan to generate media mentions online
    29
  • Real-time Media: Tweetchats
    30
  • Livestream: Mobile Marketing for Small Business
    http://bit.ly/smbmobile
    31
  • Maintaining Reputation Amidst Crisis
    Created an online forum to provide information to merchants and customers.
    Generated over 50+ blog posts, which Network Solutions team responded.
    Applauded by many for use of social media in crisis management support.
  • Network Solutions Social Media Advisory Board
    33
  • Influencer Outreach / Brand Efforts
    34
    • Only 8% of people we engage in conferences are customers
    • Customers who attend our conferences/ engage with us have a high per year ticket price
    • Conferences generate inbound links
    • 500 small business attended the GrowSmartBiz conference
  • Storytelling Using Video
    35
  • Results
  • Great Media Coverage
    37
  • Network Solutions Featured in Books
    38
  • Awards and Peer Recognition
    2008 & 2010: Excellence in Online Reputation Management
    Society for New Communications Research (SNCR) 2010 Excellence in New Communications Award.
    Prestigious awards program honoring corporations that are pioneering the use of social media and Internet communications technologies (ICT).
    Award is testament to Network Solutions’ high positive online sentiment from entrepreneurs and small businesses for providing resources and tools to advance their businesses in a tough economy.
    2009 & 2011 Washingtonian 100 Tech Titan’s List for Community Leadership
    39
  • Social Media Biggest ROI: Online Reputation @ 72% Positive/Neutral
    40
  • Future Trends
    Content Curation over Creation
    Brands will seek to identify & cultivate Community Ambassadors
    Social Validation trumps Advertising
    41
  • Takeaways
    Consistent message across all channels
    Clear expression of the Social Media mission
    Transparent about expectations
    Friendly conversations (reverse your scowls)
    Move deeper discussions to “PUT” (Pick up the phone)
    42
  • Final Thoughts
    • Build relationships early
    • Changing perception requires participation
    • Humanizing the business
    • Approaching people at a personal level to change minds
    • Build trust and credibility over time
    43
  • Questions
    Shashi Bellamkonda
    shashib@networksolutions.com
    Follow On Twitter: @shashib
    Managing Editor:
    http://networksolutions.com/blog
    http://networksolutions.com/smallbusiness/
    http://WomenGrowBusiness.com
    Personal Blogs:
    Technology & Social Media: http://www.shashi.name
    Digital Thoughts: http://readythoughts.com
    Restaurant Reviews: http://www.carryoncurry.com
    @shashib 44