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Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
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Reputation management tips from Shashi Bellamkonda of Network Solutions

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Presentation "Feel the LOVE: Managing Online Reputation for your Business" at BlogWorld New York May 2011 …

Presentation "Feel the LOVE: Managing Online Reputation for your Business" at BlogWorld New York May 2011
http://blogworld-nyc2011.sched.org/event/5a1a0d5d6f311ccef999c0cf8bc32782

See tweets from the session http://storify.com/shashib/blogworld-new-york-shashi-bellamkonda-session
Coverage on SocialTimes- http://socialtimes.com/blogworld-expo-ny-1_b64092

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  • Goals and objectives of Public Relations
  • Comcast , Dell
  • Transcript

    • 1.  Feel the LOVE: Managing Online Reputation for your Business
      Shashi Bellamkonda
      Social Media Swami
      Network Solutions
      @shashib 1
    • 2. Thanks! Glad to be here
      Come by our nsMobile Lounge #109 @ #BWENY
      Download our Mobile Marketing eGuidehttp://bit.ly/smbmobile
      Join us at NYC404, meet Gary Vaynerchuck
      2
    • 3. Objective: Win Favor from the Public
      Bridge the gap:
      • Who we are
      • 4. Who we say we are
      • 5. Who the public thinks we are
      3
    • 6. Changing Communication
      4
    • 7. Real-time
    • 8. 4 Point Social Media Strategy
      Brand / Reputation Management
      Connecting with Customers
      Community Outreach
      Get new business
      6
    • 9. Following this Mantra
      LISTEN
      PARTICIPATE
      CONTRIBUTE
      Photo: courtesy: http://flickr.com/photos/metrojp/92038203/
      Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/
      Photo Courtesy: http://flickr.com/photos/presta/129832836/
    • 10. Get Your Engagement Ninjas Ready
      8
      Source : http://www.flickr.com/photos/jeyhun85/4684047177/
    • 11. Tactical Manifesto
      Monitor brand
      Communicate
      Answer customers
      Use quick response tools
      Community Outreach
      9
    • 12. Reactive or Proactive
      10
    • 13. Reactive Right
      11
    • 14. 10 Trends
      12
    • 15. 1: Thought Leadership Conversations
      Beyond Brand terms
      Topics customers care about
      Picture credit http://www.flickr.com/photos/cambodia4kidsorg/3789714840/sizes/o/
      13
    • 16. 2: Community Building through Content
      14
    • 17. 3: Extend your Brand
      Contribution from the community
      Contribute to other blogs
      15
    • 18. 4: Local Events
      Get Involved
      16
    • 19. 5: Social Research
      17
    • 20. 6: Real Time Virtual Events
      Tweetchats
      Livestream
      18
    • 21. 7: Transparency During Crisis
      Don’t leave people in the dark
      19
    • 22. 8: Advisory Board
      20
    • 23. 9: Outreach to Senders
      People who send people to spend
      Thank you Carol Roth author The Entrepreneur Equation
      21
    • 24. 10: Multimedia Story Telling
      22
    • 25. Network SolutionsStrategy
      23
    • 26. Humanize the Brand
      http://www.flickr.com/photos/kyeung808/3851709164/sizes/l/
    • 27. Network Solutions Listening Post
      Tools
      25
    • 28. Community Building Through Content
      26
    • 35. Guest Posts Help Brand
      27
    • 36. Breaking Bread with Community
      28
    • 37. Small Business Success Index
      Assesses the current state of the U.S. small business
      Sponsored in conjunction with the Robert H. Smith School of Business
      Offers insight to the future of small businesses, helping them plan for their futures and assess their current needs
      Six key dimensions:
      Capital Access
      Marketing & Innovation
      Workforce
      Customer Service
      Computer Technology
      Compliance
      Network Solutions and CRT/tanaka developed a targeted promotion plan to generate media mentions online
      29
    • 38. Real-time Media: Tweetchats
      30
    • 39. Livestream: Mobile Marketing for Small Business
      http://bit.ly/smbmobile
      31
    • 40. Maintaining Reputation Amidst Crisis
      Created an online forum to provide information to merchants and customers.
      Generated over 50+ blog posts, which Network Solutions team responded.
      Applauded by many for use of social media in crisis management support.
    • 41. Network Solutions Social Media Advisory Board
      33
    • 42. Influencer Outreach / Brand Efforts
      34
      • Only 8% of people we engage in conferences are customers
      • 43. Customers who attend our conferences/ engage with us have a high per year ticket price
      • 44. Conferences generate inbound links
      • 45. 500 small business attended the GrowSmartBiz conference
    • Storytelling Using Video
      35
    • 46. Results
    • 47. Great Media Coverage
      37
    • 48. Network Solutions Featured in Books
      38
    • 49. Awards and Peer Recognition
      2008 & 2010: Excellence in Online Reputation Management
      Society for New Communications Research (SNCR) 2010 Excellence in New Communications Award.
      Prestigious awards program honoring corporations that are pioneering the use of social media and Internet communications technologies (ICT).
      Award is testament to Network Solutions’ high positive online sentiment from entrepreneurs and small businesses for providing resources and tools to advance their businesses in a tough economy.
      2009 & 2011 Washingtonian 100 Tech Titan’s List for Community Leadership
      39
    • 50. Social Media Biggest ROI: Online Reputation @ 72% Positive/Neutral
      40
    • 51. Future Trends
      Content Curation over Creation
      Brands will seek to identify & cultivate Community Ambassadors
      Social Validation trumps Advertising
      41
    • 52. Takeaways
      Consistent message across all channels
      Clear expression of the Social Media mission
      Transparent about expectations
      Friendly conversations (reverse your scowls)
      Move deeper discussions to “PUT” (Pick up the phone)
      42
    • 53. Final Thoughts
      • Build relationships early
      • 54. Changing perception requires participation
      • 55. Humanizing the business
      • 56. Approaching people at a personal level to change minds
      • 57. Build trust and credibility over time
      43
    • 58. Questions
      Shashi Bellamkonda
      shashib@networksolutions.com
      Follow On Twitter: @shashib
      Managing Editor:
      http://networksolutions.com/blog
      http://networksolutions.com/smallbusiness/
      http://WomenGrowBusiness.com
      Personal Blogs:
      Technology & Social Media: http://www.shashi.name
      Digital Thoughts: http://readythoughts.com
      Restaurant Reviews: http://www.carryoncurry.com
      @shashib 44

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