Outbrain Event Aug 09 Ppt03

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  • search.twitter.com
  • www.friendfeed.com
  • http://www.google.com/trends?q=tax+software%2C+create+website&ctab=0&geo=us&date=all&sort=1
  • http://www.forrester.com/Groundswell/profile_tool.html
  • www.quantcast.com
  • Adwords.google.com
  • Youtube.com
  • Just one word a day – whether the same one every day for a month, or a different word each time Googling it to see who’s coming up in the natural and paid results Checking Google Trends to gauge seasonality and hot areas Checking Twitter Search to see the minute-by-minute buzz there Using Facebook Search to see who’s posting about it publicly on the social network

Transcript

  • 1. 10 Online Marketing Tools and Tactics in <10 Minutes and <$10 a Day David Berkowitz Senior Director of Emerging Media & Innovation [email_address] 212.703.7257 MarketersStudio.com ./ blog.360i.com Twitter: @dberkowitz / 360i
  • 2. Hi Small Business David
  • 3. Get yer free Playbook right here Download at www.360i.com/playbook
  • 4. Two things are often in short supply
  • 5. Fortunately for you, there’s the Internet!!! “ On the Internet, everybody knows you’re an unintentional entrepreneur”
  • 6. Okay, it’s not quite that easy… :(
  • 7. But there are some things you can do DO IT NOW!
  • 8. Breakdown of online marketing (perceived)
  • 9. Breakdown of online marketing (actual)
  • 10. 10 Online Marketing Tools and Tactics in <10 Minutes and <$10 a Day
  • 11. 1) Twitter Search gives you real-time WOM
  • 12. 2) FriendFeed Search expands the scope
  • 13. 3) Google Trends: plan around cycles
  • 14. 4) Facebook Lexicon charts social network buzz
  • 15. Tip: plan holistically around search and buzz
  • 16. This Just In: search Facebook too
  • 17. 5) Forrester Technographics
  • 18. 6) Quantcast: site research and ad planning
  • 19. 7) Google Display Ad Builder paints the picture
  • 20. 8) Facebook self-service ads slice and dice
  • 21. 9) YouTube Insights: is your video hot or not?
  • 22. Insights appear publicly for many videos
  • 23. 10) Scout Labs tracks buzz for a few bucks
  • 24. Recap of the Top 10
    • Twitter Search
    • FriendFeed Search
    • Google Trends
    • Facebook Lexicon (and now Facebook Search)
    • Forrester Technographics
    • Quantcast
    • Google Display Ad Builder
    • Facebook Self-Service Ads
    • YouTube Insights
    • Scout Labs
  • 25. Online Marketing Tips for Unintentional Entrepreneurs (<5 Minute Version)
    • Each day, pick a word related to your company name, your competition, or your industry
    • Spend 1 minute a day doing each of these 4 things:
      • Googling it – review SEO, paid
      • Google Trends – seasonality, regions
      • Twitter search – real-time buzz
      • Facebook search – social network buzz
    • Listening will pave the way for great marketing ideas
    DO IT NOW!
  • 26. Breakdown of your attention span
  • 27. Thank you!
    • David Berkowitz
    • Senior Director of Emerging Media & Innovation
    • 212.703.7257
    • [email_address]
    • Twitter: @dberkowitz
    • Blog: MarketersStudio.com
    Keep up on trends at blog.360i.com Follow 360i on Twitter @360i