10 Online Marketing Tools and Tactics in <10 Minutes and <$10 a Day David Berkowitz Senior Director of Emerging Media & Innovation [email_address] 212.703.7257 MarketersStudio.com ./ blog.360i.com Twitter: @dberkowitz / 360i

Hi Small Business David

Get yer free Playbook right here Download at www.360i.com/playbook

Two things are often in short supply

Fortunately for you, there’s the Internet!!! “ On the Internet, everybody knows you’re an unintentional entrepreneur”

Okay, it’s not quite that easy… :(

But there are some things you can do DO IT NOW!

Breakdown of online marketing (perceived)

Breakdown of online marketing (actual)

10 Online Marketing Tools and Tactics in <10 Minutes and <$10 a Day

1) Twitter Search gives you real-time WOM

2) FriendFeed Search expands the scope

3) Google Trends: plan around cycles

4) Facebook Lexicon charts social network buzz

Tip: plan holistically around search and buzz

This Just In: search Facebook too

5) Forrester Technographics

6) Quantcast: site research and ad planning

7) Google Display Ad Builder paints the picture

8) Facebook self-service ads slice and dice

9) YouTube Insights: is your video hot or not?

Insights appear publicly for many videos

10) Scout Labs tracks buzz for a few bucks

Recap of the Top 10 Twitter Search FriendFeed Search Google Trends Facebook Lexicon (and now Facebook Search) Forrester Technographics Quantcast Google Display Ad Builder Facebook Self-Service Ads YouTube Insights Scout Labs

Twitter Search

FriendFeed Search

Google Trends

Facebook Lexicon (and now Facebook Search)

Forrester Technographics

Quantcast

Google Display Ad Builder

Facebook Self-Service Ads

YouTube Insights

Scout Labs

Online Marketing Tips for Unintentional Entrepreneurs (<5 Minute Version) Each day, pick a word related to your company name, your competition, or your industry Spend 1 minute a day doing each of these 4 things: Googling it – review SEO, paid Google Trends – seasonality, regions Twitter search – real-time buzz Facebook search – social network buzz Listening will pave the way for great marketing ideas DO IT NOW!

Each day, pick a word related to your company name, your competition, or your industry

Spend 1 minute a day doing each of these 4 things:

Googling it – review SEO, paid

Google Trends – seasonality, regions

Twitter search – real-time buzz

Facebook search – social network buzz

Listening will pave the way for great marketing ideas

Breakdown of your attention span

Thank you! David Berkowitz Senior Director of Emerging Media & Innovation 212.703.7257 [email_address] Twitter: @dberkowitz Blog: MarketersStudio.com Keep up on trends at blog.360i.com Follow 360i on Twitter @360i

David Berkowitz

Senior Director of Emerging Media & Innovation

212.703.7257

[email_address]

Twitter: @dberkowitz

Blog: MarketersStudio.com