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NVTC Real World Success in Social Media - Network Solutions Case Study
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NVTC Real World Success in Social Media - Network Solutions Case Study


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  • Goals and objectives of Public Relations
  • You will buy from companies that you like
  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  • Transcript

    • 1. Real-World Success with Social Media Presented by Shashi Bellamkonda January 25, 2011  NVTC Social Media Committee Event
    • 2. Building a Positive Image Online with Social Media
      • Goals:
        • Connecting with customers
        • Community Outreach
        • Win favor and change of attitude
        • Audience Development
    • 3. The Network Solutions Listening Post Tools Search Teams Game Plan Twitter/ Facebook Customer Service PR/Social Media response to alerts Respond to calls for help in forums, blogs, comments Brickbats and Bouquets Joint venture with Marketing & Communications, PR, Customer Support, Legal, Product Managers
    • 4.
      • Blogs = new audience
      • Organic traffic
      • Link back
      • Guest posts
      • Foster community
      • Conversation
      • Useful for crisis response
      • Small Business Success Index – bi-annual survey
      Community Building through Content Resource tip: Ann Handley & CC Chapman
    • 5. Influencer Outreach / Brand Efforts
      • GrowSmartBiz Conference and event outreach has helped establish Network Solutions Small Business thought leadership
      • Opportunity to engage in conferences with Small Business and influencers
      • Customers who attend our conferences/ engage with us spend more
      • Conferences generate inbound links
    • 6. 2010 Outreach gets us earned media
    • 7. SNCR Excellence in Online Reputation Management Award
      • Society for New Communications Research (SNCR) 2008 & 2010 Excellence in New Communications Award.
      • Prestigious awards program honoring corporations that are pioneering the use of social media and Internet communications technologies (ICT).
      • Award is testament to Network Solutions’ high positive online sentiment from entrepreneurs and small businesses for providing resources and tools to advance their businesses in a tough economy.
    • 8. Network Solutions featured in books
    • 9.
      • Created an online forum to provide information to merchants and customers.
      • Generated over 50+ blog posts, which Network Solutions team responded.
      • Applauded by many for use of social media in crisis management support.
      Social Media Crisis Management
    • 10.
      • Through the positive mentions garnered by Social Media, Network Solutions has excellent sentiment scores.
      Results: Winning Public Favor
    • 11.
      • Same factors as a business case for public relations
      • Media is changing – newspapers are going digital
      • Consumers are consuming streams
      Making a Case for Social Media
      • Gap between a journalist and a reader is a tweet away
      • Ensuring Accuracy
      • Social Swarms
      • Social Intelligence
    • 12.
      • As new mediums evolve transfer your skills to using them
      • Important to integrate across all divisions of the company
      • Teach employees how to help you
      • Emphasize rules with a clear social media guidelines
      • Measure what your company cares about
      Final Thoughts
    • 13.
      • Managing Editor:
      • Personal Blogs:
        • Technology & Social Media:
        • Digital Thoughts:
        • Restaurant Reviews:
        • DC public interest :
        • Interesting PR :
      Questions Shashi Bellamkonda [email_address] Follow On Twitter: @shashib