Introduction to Social Media For Small Business
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Introduction to Social Media For Small Business

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What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard ...

What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ

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Introduction to Social Media For Small Business Introduction to Social Media For Small Business Document Transcript

  • Distributed by Network Solutions Intro to Social Media for Business What is Social Media? 2 Social Media Applications 3 Glossary 4 Twitter Glossary 6 Setting up your Twitter account 7 Setting up your Facebook account 14 Setting up your LinkedIn account 21 This e-book was created by: Jessica Hibbard Beth SchillaciFrederick County Chamber of Commerce VillageWorks Communications, Inc. Website: frederickchamber.org Websites: villageworks.net, marketingroadhouse.com Twitter: @fredcochamber and @jesshibb Twitter: @bethschillaci C H A M B E R FREDERICK Making connections. This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by the Frederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • What is Social Media?Those who are actively involved in their local Chamber Social media can take many different forms, includingof Commerce will find that social networking online is Internet forums, weblogs, social blogs, wikis, podcasts,not unlike attending a business card exchange. The pictures and video. Technologies include: blogs, picture-group that gathers is diverse, with many different goals sharing, vlogs, wall-postings, email, instant messaging,and interests. It’s up to you to join conversations, look music-sharing, crowdsourcing, and voice over IP, tofor new connections, search for people in different name a few. Examples of social media applications are:industries, build relationships, and share informationabout your product or service. Those who master the art • Google Groups (reference, social networking)of networking find that it contributes a great deal to their • Wikipedia (reference)personal and professional success. • MySpace & Facebook (social networking) • Yelp.com (product reviews)It’s not easy to define social media. Here’s what • FriendFeed (social network aggregation)Wikipedia* has to say: • Last.fm (personal music) • YouTube (social networking and video sharing)Social media is content created by people using highly • Second Life (virtual reality)accessible and scalable publishing technologies. At • Flickr (photo sharing)its most basic sense, social media is a shift in how • Twitter (social networking and microblogging)people discover, read and share news, information andcontent. It’s a set of technologies, tools and platforms Social media are distinct from industrial (traditional)facilitating the discovery, participation and sharing of media, such as newspapers, television, and film. Whilecontent. It is transforming monologues (one to many) social media are relatively inexpensive and accessibleinto dialogues (many to many) and the democratization tools that enable anyone (even private individuals) toof information, transforming people from content readers publish or access information, industrial media generallyinto publishers. Social media has become extremely require significant resources to publish information.popular because it allows people to connect in the online Examples of industrial media issues include a printingworld to form relationships for personal and business. press or a government-granted spectrum license. OneBusinesses also refer to social media as user-generated characteristic shared by both social media and industrialcontent (UGC) or consumer-generated media (CGM). media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. * Source: http://en.wikipedia.org/wiki/Social_media This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by the Frederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Social Media ApplicationsThis list is not comprehensive, but is provided to illustrate the large number of applications available fordifferent types of social media communication. Some, like Facebook and Twitter, have become householdnames with millions of users. Others are niche networks with smaller audiences.Social Networks Location PhotosharingBebo BrightKite FlickrBlackPlanet Dopplr MobyPictureEons Foursquare PhotobucketFacebook Gowalla SmugmugFriendster RallyUp TweetphotoGoogle Buzz TripIt TwitpicHi5 WhrrlLinkedIn Video SharingMy Yearbook Bookmarking Blip.tvMySpace BlinkList RevverOrkut Delicious uStreamPeftSpot Digg ViddlerTagged Diigo Vimeo DropJack vMixNiche Networks FFFFound YouTubeSlideShare Google BookmarksScribd linkaGoGo Blogging & MicrobloggingGoodreads Live Favorites BloggerShelfari Propeller DrupalLast.fm Reddit FriendFeedBlip.fm Segnalo IdenticaPolanoid Simpy Jaiku Spurl Moveable TypeRSS Readers & Dashboards Squidoo Plurk StumbleUponGoogle Reader Posterous Yahoo BookmarksiGoogle TumblrMy Yahoo! TwitterNetvibes TypepadPageFlakes Vox WordPress This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by the Frederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • GlossaryAggregation – Using a web application or program to any content, and are a built-in option for photos sharedretrieve news (syndication) feeds from other sources on Flickr and videos shared on Vimeo.and combine them, potentially sorting them by date, title, Feeds (also called News Feed, Syndication Feed) –author or topic. A document that contains both information about theAvatar – A profile photo or image that help identify provider of the feed and a collection of entries, each of whichusers. The images (usually small square format) often provides publishing information about a given blog or similarappear next to posts on blogs, web forums, Twitter, and article, including summary and categorization information.other networks with status update features. Flickr – The largest photography social networking site onBlog (short for Weblog) – An article published via a in the Internet. Flickr has more than 2 billion photographscontent management system or a software application to online, with 3 million to 5 million new photographs addeda specialized Web server to appear on the Internet. Blogs daily. Vancouver-based Ludicorp started the service incover many topics, from political commentary to technical 2004, and Yahoo! acquired it in 2005.discussions to personal journals and even weather reports. Forum – An Internet forum, or message board, isThe term “blog” also refers to a collection of such articles an online discussion site. It is the modern equivalentavailable from a given “blog site.” Most blogs are presented of a traditional bulletin board. From a technologicalin chronological order and sorted by categories and tags. standpoint, online forums or discussion boards are webBlogroll – A linked list of bloggers that appear on a applications managing user-generated content.blog site, typical as a recommendation by the blogger of Instant Messaging – A system that allows instantaneousthose bloggers he is most influenced by. Often displayed person-to-person conversations over a networkas a list of “friends,” “links,” or “recommended reading.” LinkedIn – One of the first business-oriented socialBookmarking – Social network where users share and networking companies, founded in 2002 and currentlycomment on web site links. Examples include del.icio.us, supporting more than 24 million registered users across 150stumbleupon.com, and digg.com. industries. LinkedIn takes advantage of the “six degrees ofComments – A response posted to a blog article. separation” concept first proposed by Stanley Milgram in theCreative Commons – Customizable licenses designed 1960s, such that any given user is at most just six personalfor sharing artistic/cultural, educational, and scientific connections away from any other business person.content. This tool, provided by creativecommons.org, Microblogging – A form of blogging involving very shortgives authors (individuals and institutions) a simple, messages (around 140 characters) that can informstandardized way to grant copyright permissions to their people of instantaneous updates of content withoutcreative work. The Creative Commons licenses enable creating full blogs. Twitter is perhaps the archetypalpeople to easily change their copyright terms from the microblogging format, though competing servicesdefault of “all rights reserved” to “some rights reserved.” are also expanding the concept of microblogging byThe licenses defines the spectrum of possibilities integrating file transfers and event invitations.between full copyright and the public domain, from all Podcast / Vidcast / Vlog – A specialized form of blogrights reserved to no rights reserved. Authors keep post that points to a streaming media file instead oftheir copyright while allowing certain uses of their work, a Web page. Podcasts (audio files) take their namewhich is why it’s referred to as a “some rights reserved” from the Apple iPod. Vidcasts or Vlogs are the videocopyright. Creative Commons licenses may be used on equivalent of podcasts This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by the Frederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • GlossaryPost / Update – An individual blog article, photo, or Tags & Tagging – The process of adding categoricalvideo added to a blog, photostream, podcast, or vlog. information (usually one word or simple two-wordProfile – A biography of a social network user. Often phrases) that identifies some aspect of a Web resource.personalized with an avatar, other photos/images, text, and For instance, a picture of a parakeet may include tags forlinks to other personal web sites and social media profiles. “parakeet,” “bird,” “photograph,” and so forth. Tagging is used both for search engine optimization and for buildingRSS (Real Simple Syndication) – One of the earliest Web navigation systems, and may either be fixed (thesyndication feed formats. RSS actually describes a family terms in a vocabulary don’t change) or dynamic (users orof different formats, with the most recent being RSS 2.0. moderators can add terms to the vocabulary).SEO (Search Engine Optimization) – The process URL Shortening – Use of an online service (such asof configuring Web content in order to gain the highest tinyurl.com, bit.ly, is.gd, ow.ly) to make a longer web sitepotential rankings for a given search engine. While early address shorter. This is especially useful when includingSEO systems involved simple keyword matches, SEO a link in a Twitter update or other post where the numberhas evolved considerably, to the level of performing of characters is limited.semantic searches on content, optimizing the specificlayout of a page to make its terms more indexable, and Widget – a portable chunk of code that can be installedusing complex mathematical algorithms to better match and executed within any separate HTML-based webanticipated search engine behaviors. page by an end user without requiring additional compilation. Sometimes called a gadget or badge. WebSMS (Short Message Service) – A microblogging widgets are often created with DHTML, JavaScript,format devised for use with cellphones, though its use or Adobe Flash. Widgets often take the form of on-has expanded to other networks as well. SMS, or text screen tools (clocks, event countdowns, auction-tickers,messaging, makes it possible for both person-to-person stock market tickers, flight arrival information, dailycommunication and broadcast communication. weather, etc.) and are frequently used on blogs, profileStatus / Status Update – A short message that usually pages, and other social media sites that allow users toanswers the question “What are you doing right now?” customize their page by adding code.Facebook and LinkedIn both allow users to post a status Wiki – A wiki is a website that uses wiki software,update, and Twitter is built solely upon the use of a 140- allowing the easy creation and editing of any numbercharacter status update to share information. of interlinked (often database-indexed) web pages.Syndication – A syndication feed for a Web or blogging Wikis are often used to create collaborative websitessite contains recent changes (new articles, revisions to and to power community websites. The collaborativeexisting articles, additional media and so forth) that is encyclopedia Wikipedia is one of the best-known wikis.read by a syndication client. A syndication client reads Wikis are used in business to provide intranet andthe feed and presents a list of the new and changed knowledge management systems.articles, frequently with publication information andabstracts, to the user of the feed, along with links to the GLOSSARy SOURCES:actual articles themselves that the user can click on toload into their syndication viewer. In Pictures: 30 Social Networking Terms You Should Know – http://www.forbes.com Wikipedia – http://www.wikipedia.org This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by the Frederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Twitter GlossaryTwitter – A microblogging platform created in 2005, where Twitter home page. New messages are added to your homeusers send short (under 140 characters) messages--called page as people post them, so you always get the updatesTweets--to subscribers of that user’s twitter feed. in real time. When you log in, you can see what the latest@ reply – A public message sent from one person to updates are. You can also choose to receive updates fromanother, distinguished from normal updates by the @ individual friends on your mobile device, via SMS.username prefix. If a message contains @username, Hashtag (#) – Hashtags are a community-drivenit’s collected as a reply. Reply publicly to any update on convention for adding additional context and metadata toTwitter by using the @username format. Following is not your tweets. They’re like tags on Flickr, YouTube, or a blog,necessary to reply to someone, and all of your replies are only added inline to your update. You create a hashtagvisible in the @username tab in your home page sidebar. simply by prefixing a word with a hash symbol: #hashtag.(Tweets with @username elsewhere in the tweet are To find other tweets with the same hashtag, go to http://also collected in your sidebar tab; tweets starting with search.twitter.com and search for that word.@username are replies, and tweets with @username Retweet / RT / via – RT is short for retweet, and indicateselsewhere are considered mentions.) a re-posting of someone else’s tweet. This isn’t anDM (direct message) – Direct messages are private official Twitter command or feature, but people add RTmessages sent from one Twitter person to another. You somewhere in a tweet to indicate that it’s somethingcan only send a direct message to a person who follows they’re re-posting and was originally authored by anotheryou. When you receive a direct message, it’s saved in person. When posting a link or information originallyyour inbox, accessible from the Direct Message tab in the discovered through another Twitter user, a tweet is oftensidebar in your home page. You can set your preferences followed by “via @username” as a way of giving credit.to notify you by email or SMS if you have a new message. “Via” is often used when the text has been changed,Favorites – If you like a tweet and want to save it for whereas RT is usually a direct quote.viewing later, click the star at the end of the update to mark Trend – The most popular topics on Twitter at any giventhe update as a favorite. Other twitter users can view your time, listed under “Trending Topics” in the right handfavorites, and you theirs, by clicking on the Favorites link column of your Twitter home page. Twitter recentlyon the profile page. introduced “Local Trending,” an option to filter trends byFollowFriday – A theme for posting on Twitter, where location, currently 6 countries and 15 metro areas.users recommend that their audience follow other Twitter Tweet – An individual update message (maximum of 140users. To recommend a Twitter friend, write a tweet that characters) posted by a twitter user. Used as a noun (“Iincludes their @username and the tag #followfriday or #ff. just posted a tweet”) and a verb (“I’m going to tweet thisFollower – A Twitter user who subscribes to view your link I just found.”)updates on their Twitter home page. Followers may also Tweeple / tweeps / twitterers – People who use Twitter.choose to receive your updates (tweets) on their mobiledevice, via SMS. GLOSSARy SOURCES:Friend/Following – Following someone simply means Twitter Support – http://help.twitter.com/portalreceiving their Twitter updates. When you follow someone,every time they post a new message, it will appear in your Twitter Fan Wiki – http://twitter.pbworks.com This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by the Frederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Setting up your Twitter account 1. Go to http://twitter.com 2. Click on the “Sign up now” button to create an account.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • 1. Use your real name in the Full Name box so that other Twitter users can find you in a name search.2. For the user name, you can use a company name or your own.1. You can do a search for people you know and want to follow by searching for user name or full name.2. You can also search for users by uploading your email address book.3. If your contacts are not on Twitter, consider inviting them to join.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Set up your Profile by filling out entire form. This screen can be found under settings. Link to your site or blog Add your bio or description. Don’t be overly promotional. Make sure this is unchecked. You want your updates to be viewable by public for searchingTo change your password, click on the Password tab within theSettings section.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • To send and receive text messages to Twitter from your mobilephone, click on the Devices tab within the Settings section.To set up what kinds of notices you want to receive, click on theNotices tab within the Settings section.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • To add your photo to your profile, click on the Picture tab within the Settings section. Note: it is recommended to use a photo of yourself rather than a logo to make the account more personal. To personalize your profile’s design, click on the Design tab within the Settings section. Note: you can create your own custom background and upload it to your account.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • If you allowed a third-party access to your account, it will be found byclicking on the Connections tab within Settings.This is what your completed Profile page will look like to other Twittermembers.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Where you enter your Tour of your Twitter home page status updates Click to view any tweets that mention your user name Direct/Private messages to You Retweets Keyword SearchStatus updates from people Lists You you follow built Current trending topics Pre-conference suggestions:• Set up your Twitter account, using the instructions provided. If you prefer to watch these steps in motion, try this Howcast video: http://www.howcast.com/videos/149055-How-To-Use-Twitter• Post at least one update by answering the question “What are you doing?” or “What are you thinking about? If you’re not sure what to say, here’s a sample tweet you can use: “Signed up to attend #frednmt, a new media & technology conference hosted by @fredcochamber on February 5.”• Try searching Twitter for conversations that interest you. Go to http://search.twitter.com and enter search terms. You can try searching for Frederick, business, #frednmt, or other keywords.• For more in-depth information, visit http://business.twitter.com/twitter101 This “Twitter 101” guide is specifically intended for businesses.• Follow the Chamber on Twitter. Go to http://twitter.com/fredcochamber and click “Follow.” This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by the Frederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Setting up your Facebook account 1. Go to http://www.facebook.com 2. Complete the form to create an account. Note: If you’re married and use your spouse’s name, include your maiden name so people who knew you before you got married will be able to find you.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Enter the security check words to finish registration.Note: you are agreeing to their Terms of Service by clicking theSign Up button.An email confirmation will be sent to the email address you used insign-up. Be sure to check your email to confirm your account.Facebook will recommend some people you may know to friend.Note: you may want to skip this step (lower right corner) until youhave your profile set up.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Use this to check for people in your email address book that may already be Facebook members Note: you may want to skip this step (lower right corner) until you have your profile set up.Begin to create your profile by filling out the form with school andwork information.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Based on your profile information, it will pull a list of people you know.Set up your profile picture by either uploading an existing imagefrom your computer or taking one via your webcam.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Welcome Screen Options1. See if contacts in your address book are already members.2. Search for people by name or email address.3. Or finish up updating your profile before connecting.Another screen to use to find and connect with members.1. Address book or upload contact file.2. Search by name or browse a list of people from your school or company.3. Find people from your Instant Messaging buddy list.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Basic Information Form Note: Complete with as much information as you want other people to know. Personal Information Form Note: Again, add profile info that you want people to know about you.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Contact Information Form Note: keep in mind who you will be connecting with as to whether to put home or work information. Work and School Information Form Note: Any schools or companies you enter, will make your name available when people search on them.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Your Facebook Page Your Profile info is here. Type your status update here Wall messages will appear hereThis e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Setting up your LinkedIn account 1. Go to http://www.linkedin.com 2. Complete the form to create an account.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Start by setting up your professional profile with your current job. Search your email address book to see which of your contacts are already on LinkedIn. You can skip this step if you want to wait until your profile is complete. You will need confirm your email address to activate your account.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • LinkedIn will show you other users that share the same company you just entered into your professional profile. You can invite people you know to also join LinkedIn.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • From this screen you edit your profile. Edit profile information by clicking on green + Note: add as much information as possible in each section. This tracks how complete your profile is. Guide to what you still need to complete Example of form to be filled out for each job/position you have held during your career.This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • Example of form to be filled out for each school/level of education you want to add to your profile. Add past or present co-workers based on the companies you added to your profileThis e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/
  • After finishing your profile and adding some connection, browse for groups to join to meet other people. Note: Many schools and companies have alumni groups to join. Pre-conference suggestions: • Set up your LinkedIn account, using the instructions provided • Make sure you list your current job title and employer so your clients, colleagues, and contacts can find you • Join the Chamber’s group. Go to http://www.linkedin.com/e/vgh/1232277This e-book was created by Beth Schillaci (VillageWorks) and Jessica Hibbard (Frederick Chamber) for conferences hosted by theFrederick County Chamber of Commerce on June 5, 2009 and February 5, 2010. This work is licensed under a Creative CommonsAttribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/