Network Solutions - Shashi Bellamkonda Sccdc V2

Tags : Twitter/Flickr : #sccdc Social Commerce Camp DC

Thank you Sponsors

Thanks Audience

Social Media 101 for small business

Once Upon a time …..

And then the dreams came true ……

Communication is about human connections and conversations Pony Express Federal Express

Technology always evolving http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg

Communication methods are changing
Send mail to PO BOX
Call us 1-800
Visit us at www.
Just Google us
Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you

Increased dependence on wisdom of strangers

Content creation is democratized Blogs Media Podcasts Answers Video Pic courtesy Janis Krums : http:// janiskrums.com /

Traditional media usage is changing

Community Media audience is growing
Gartner : By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)
LinkedIn Now 60 Million Strong
Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
http://www.gartner.com/it/page.jsp?id=1293114
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

25% Small Business use social media presence – Doubled since last year
Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com

Once you have a web presence your business is global

Case Studies

I have never used a computer

I don’t use email – daycare principal
School has parents intranet
Parents can order lunch for kids online

Having a business and taking care of a baby Spot the 2 sponsors on this page 

Innovation is part of a Small Business Success

Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/

Reasons why
Free
Flexible options
Help Your Search Engine Rankings
Traffic to your website / business
Good Word of mouth
Leads

How Business can use Social Networking Tools
Connect with customers
Get ideas, trends, buzz
Find peers and network
Easy distribution of content
Greater reach
New Clients

Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/

Become an Expert
You have to learn the tools
Spend your own time
Find other enthusiasts/partners in crime
Invest time in attending offline events

Listen : Google Alerts Also a Power tool for content ideas

Participate
Join Communities
Comment on Blogs
Answer Questions and become an expert

If chips can have their own page so can you!

Become a publisher
Blogs
Microblogs
Guest posts
Articles
Answers
Forums
Communities
Social Media Press Release
Multi- Media
Let you content free
Creative Commons
Link to people

Twitter

Share your happy moments

Facebook

Videos : Tell your Story Kodak Zi8 HD Pocket Video Camera

Podcasts & Your Own Radio Shows Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/

Photos- Flickr

Mobile strategy
The world has 1.4 Billion Tvs
2.5 billion cell phones
When people shop they don’t take their PC along
Desperate need to compare prices
Ask their social network for advice

Email should be social too
Consolidate all your contact lists
Tweet news about your email offers
Make your email available online

Your Social Media Plan
Setup Alerts
Join and setup profiles in 3 social networks
15-20 minutes a day tracing the alerts and responding
Choose 3 blogs on your field to read and comment
Converse, don’t sell
Answer questions and become an expert in your niche on LinkedIn
2 hours a week - Learn and write about the products you promote
Measure your efforts
How many times were you mentioned
How many people read your posts
Inbounds links
Are your customers evangelizing
Attend one local event a month
Ask for help from the community if you need it

Tactical Steps
Claim your business on Yelp
Encourage customers to review you on social networking sites
Integrate Social Media components to your website
Thank reviewers
Special offers for Fans
Add social media to your marketing plan

Future trends
Location based search
Example : Realtime results for "indian food" near:"dc" within:15mi
Geo tagging
Foursquare, Google latitude
Mobile social networking
Niche Social networks

Special Offer to SCCDC attendees
Coupons : http://www.networksolutions.com
Get a new domain registration for only $6.99 using Coupon DOMSOCIAL1
Transfer your existing Domain name to Network Solutions for only $6.99 DOMSOCIAL3
Start a blog and website with Network Solutions hosting /Use coupon HOSTSOC001 to get 35% OFF
Offer good through March 31 2010 ( T&Cs apply)

Blogs to Follow
Small Business Trends http://www.smallbiztrends.com
Get Elastic http:// www.getelastic.com /
SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com
GrowSmartBusiness http://www.growsmartbusiness.com

Follow us on Twitter
@netsolcares
@nsoffers ( Coupons and Offers )
@WgBiz
@GrowSmartBiz

Questions ?
Shashi Bellamkonda [email_address]
Twitter: @shashib
Small Business Success Index : http://www.GrowSmartBusiness.com
Network Solutions Blog : http://blog.networksolutions.com
Web Community Network : http://www.LinkTogether.com
Small Business Network : http://www.MySolutionSpot.com
Women Entrepreneurs : http://www.WomenGrowBusiness.com
Other Media:
Technology & Social Media: http://www.shashi.name
Digital Thoughts: http://readythoughts.blogspot.com
Restaurant Reviews: http://www.carryoncurry.com
Examiner Column : http://bit.ly/dcexaminer Tech Cocktail Column: http://bit.ly/shashitechcocktail What I am reading: http://shashib.amplify.com

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Network Solutions - Shashi Bellamkonda Sccdc V2

by Network Solutions - Domains, Hosting & Free Website on Feb 22, 2010

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Network Solutions - Shashi Bellamkonda Sccdc V2 — Presentation Transcript