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Network Solutions - Shashi Bellamkonda Sccdc V2
 

Network Solutions - Shashi Bellamkonda Sccdc V2

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How new media is changing the way we communicate and do business

How new media is changing the way we communicate and do business

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    Network Solutions - Shashi Bellamkonda Sccdc V2 Network Solutions - Shashi Bellamkonda Sccdc V2 Presentation Transcript

    • Tags : Twitter/Flickr : #sccdc Social Commerce Camp DC
    • Thank you Sponsors
    • Thanks Audience
    • Social Media 101 for small business
    • Once Upon a time …..
    • And then the dreams came true ……
    • Communication is about human connections and conversations Pony Express Federal Express
    • Technology always evolving http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
    • Communication methods are changing
      • Send mail to PO BOX
      • Call us 1-800
      • Visit us at www.
      • Just Google us
      • Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you
    • Increased dependence on wisdom of strangers
    • Content creation is democratized Blogs Media Podcasts Answers Video Pic courtesy Janis Krums : http:// janiskrums.com /
    • Traditional media usage is changing
    • Community Media audience is growing
        • Gartner : By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
        • With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)
        • LinkedIn Now 60 Million Strong
        • Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
        • http://www.gartner.com/it/page.jsp?id=1293114
        • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
    •  
    • 25% Small Business use social media presence – Doubled since last year
        • Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
    • Once you have a web presence your business is global
    • Case Studies
    • I have never used a computer
    • I don’t use email – daycare principal
      • School has parents intranet
      • Parents can order lunch for kids online
    • Having a business and taking care of a baby Spot the 2 sponsors on this page 
    • Innovation is part of a Small Business Success
    • Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/
    •  
    • Reasons why
      • Free
      • Flexible options
      • Help Your Search Engine Rankings 
      • Traffic to your website / business
      • Good Word of mouth
      • Leads
    • How Business can use Social Networking Tools
      • Connect with customers
      • Get ideas, trends, buzz
      • Find peers and network
      • Easy distribution of content
      • Greater reach
      • New Clients
    • Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
    • Become an Expert
        • You have to learn the tools
        • Spend your own time
        • Find other enthusiasts/partners in crime
        • Invest time in attending offline events
    • Listen : Google Alerts Also a Power tool for content ideas
    • Participate
        • Join Communities
        • Comment on Blogs
        • Answer Questions and become an expert
    • If chips can have their own page so can you!
    • Become a publisher
        • Blogs
        • Microblogs
        • Guest posts
        • Articles
        • Answers
        • Forums
        • Communities
        • Social Media Press Release
        • Multi- Media
        • Let you content free
        • Creative Commons
        • Link to people
    • Linkedin
    • Blogs
    • Twitter
    • Share your happy moments
    • Facebook
    • Videos : Tell your Story Kodak Zi8 HD Pocket Video Camera 
    • Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/
    • Photos- Flickr
    • Mobile strategy
      • The world has 1.4 Billion Tvs
      • 2.5 billion cell phones
      • When people shop they don’t take their PC along
      • Desperate need to compare prices
      • Ask their social network for advice
    • Email should be social too
      • Consolidate all your contact lists
      • Tweet news about your email offers
      • Make your email available online
    • Your Social Media Plan
        • Setup Alerts
        • Join and setup profiles in 3 social networks
        • 15-20 minutes a day tracing the alerts and responding
        • Choose 3 blogs on your field to read and comment
        • Converse, don’t sell
        • Answer questions and become an expert in your niche on LinkedIn
        • 2 hours a week - Learn and write about the products you promote
        • Measure your efforts
          • How many times were you mentioned
          • How many people read your posts
          • Inbounds links
          • Are your customers evangelizing
        • Attend one local event a month
        • Ask for help from the community if you need it
    • Tactical Steps
        • Claim your business on Yelp
        • Encourage customers to review you on social networking sites
        • Integrate Social Media components to your website
        • Thank reviewers
        • Special offers for Fans
        • Add social media to your marketing plan
    • Future trends
        • Location based search
          • Example : Realtime results for  "indian food" near:"dc" within:15mi
        • Geo tagging
          • Foursquare, Google latitude
        • Mobile social networking
        • Niche Social networks
    • Special Offer to SCCDC attendees
      • Coupons : http://www.networksolutions.com
        • Get a new domain registration for only $6.99 using Coupon DOMSOCIAL1
        • Transfer your existing Domain name to Network Solutions for only $6.99 DOMSOCIAL3
        • Start a blog and website with Network Solutions hosting /Use coupon HOSTSOC001 to get 35% OFF
        • Offer good through March 31 2010 ( T&Cs apply)
    • Blogs to Follow
      • Small Business Trends http://www.smallbiztrends.com
      • Get Elastic http:// www.getelastic.com /
      • SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com
      • GrowSmartBusiness http://www.growsmartbusiness.com
    • Follow us on Twitter
      • @netsolcares
      • @nsoffers ( Coupons and Offers )
      • @WgBiz
      • @GrowSmartBiz
    • Questions ?
        • Shashi Bellamkonda [email_address]
        • Twitter: @shashib
        • Small Business Success Index : http://www.GrowSmartBusiness.com
        • Network Solutions Blog : http://blog.networksolutions.com
        • Web Community Network : http://www.LinkTogether.com
        • Small Business Network : http://www.MySolutionSpot.com
        • Women Entrepreneurs : http://www.WomenGrowBusiness.com
        • Other Media:
          • Technology & Social Media: http://www.shashi.name
          • Digital Thoughts: http://readythoughts.blogspot.com
          • Restaurant Reviews: http://www.carryoncurry.com
          • Examiner Column : http://bit.ly/dcexaminer Tech Cocktail Column: http://bit.ly/shashitechcocktail What I am reading: http://shashib.amplify.com