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Promote and Track Your Social Content Presentation to Women Grow Business Priya Ramesh June 2, 2011
Content Sharing Happens Everywhere
Social Network Sharing On the Rise
Is Your Content Useful?
Facebook Leads Sharing
Top Content Sharing Sites <ul><li>Digg   http://www.digg.com </li></ul><ul><li>Delicious   http://www.delicious.com </li><...
Content Marketing Metrics <ul><li>PEOPLE </li></ul><ul><li>How many visitors? </li></ul><ul><li>How many unique visitors? ...
Network Solutions Mobile eGuide http://www.networksolutions.com/smallbusiness/smbmobile/
Contact <ul><li>Priya Ramesh </li></ul><ul><li>Director, Social Media </li></ul><ul><li>CRT-tanaka </li></ul><ul><li>www.c...
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How to Promote and Track Your Social Content

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  • Where did we go looking for info? Trade and consumer/daily news Secondary research from travel industries, tourism boards, etc. Air NZ documents and Web sites Conducted lifestyle/lifestage research into macrotrends, emotional drivers and behavioral markers of Boomers, GLBT and other key audiences Several travel agents in LA (including some who wouldn’t talk!) Iconoculture Travel Analyst Kate Muhl Debbie Iannaci, Amadeus North America Jose Lima, head of City of Bal Harbour, Fla. Tourism (formerly head of gay tourism programs for Miami CVB), Tom Roth, president of Community Marketing Inc. (a gay and lesbian travel specialty marketing firm that does the annual LGBT Travel Survey) Tim Brown, member of New Zealand national football team (the All Whites) and midfielder for Wellington Phoenix FC in the A-League (former CRT/t employee)
  • Transcript of "How to Promote and Track Your Social Content"

    1. 1. Promote and Track Your Social Content Presentation to Women Grow Business Priya Ramesh June 2, 2011
    2. 2. Content Sharing Happens Everywhere
    3. 3. Social Network Sharing On the Rise
    4. 4. Is Your Content Useful?
    5. 5. Facebook Leads Sharing
    6. 6. Top Content Sharing Sites <ul><li>Digg http://www.digg.com </li></ul><ul><li>Delicious http://www.delicious.com </li></ul><ul><li>StumbleUpon http://www.stumbleupon.com </li></ul><ul><li>Reddit http://www.reddit.com </li></ul><ul><li>Technorati http://www.technorati.com/ </li></ul><ul><li>SlideShare http://www.slideshare.net/ </li></ul>
    7. 7. Content Marketing Metrics <ul><li>PEOPLE </li></ul><ul><li>How many visitors? </li></ul><ul><li>How many unique visitors? </li></ul><ul><li>ACTION </li></ul><ul><li>How much time do visitors spend with content? </li></ul><ul><li>Do they share content? </li></ul><ul><li>Do they subscribe to your content? </li></ul><ul><li>Do they take next action to your content? </li></ul><ul><li>BRAND IMPACT </li></ul><ul><li>Online sentiment </li></ul><ul><li>REVENUE </li></ul><ul><li>What sales was generated through content? </li></ul><ul><li>Has content marketing improved conversion rate? </li></ul>
    8. 8. Network Solutions Mobile eGuide http://www.networksolutions.com/smallbusiness/smbmobile/
    9. 9. Contact <ul><li>Priya Ramesh </li></ul><ul><li>Director, Social Media </li></ul><ul><li>CRT-tanaka </li></ul><ul><li>www.crt-tanaka.com </li></ul><ul><li>Twitter: @newpr </li></ul><ul><li>[email_address] </li></ul><ul><li>703 894 5460 </li></ul>
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