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Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' presentation at the #wgbiz Boot Camp.
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Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' presentation at the #wgbiz Boot Camp.

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  • 1. Defining, Reaching and Retaining Your Target Audience
    Ann Bevans, Ann Bevans Collective
    Maya Ruiz-McPherson, Ruiz McPherson Communications
    June 19, 2010, Washington, D.C.
  • 2. Agenda
    Introduction
    Define Your Customer Base
    Reach Your Customers
    Retain Your Customers
    Questions
    Contact Information
  • 3. Introduction
    This is not a “How-To” Discussion
    We want to share with you our guidance on:
    How to define your customer base
    How to go after them
    And, how to retain them
  • 4. Define Your Customer
    How do you decide who to go after and who not to?
    Determine what you do best
    Do your research
    What types of people would be interested in your products and services?
    What are their motivations/behaviors?
    Where are they?
  • 5. Reach Your Customers
    Find your audience
    Know what tools are available to help you reach your audiences
    Become a part of your community
    Establish yourself as a thought leader/expert
    Know your competitors
  • 6. Retain Your Customers
    Develop a cultivation strategy  
    Keep the communication open
    Stay in touch with customers and prospects
    Invite them to events, lunch, etc.
    Review clients who are not doing business with you
    Always be selling and educating your customers on your capabilities
  • 7. Questions
  • 8. Contact Information
    Ann Bevans, Principal
    Ann Bevans Collective
    240-463-3110
    ann@annbevans.com
    www.annbevans.com
    @annbevans on Twitter
    www.facebook.com/annbevans
    www.linkedin.con/in/annbevans
    Mayra Ruiz-McPherson
    Ruiz McPherson Communications
    703-798-2619
    mayra@ruizmcpherson.com
    www.ruizmcpherson.com
    @mayraruiz on Twitter
    www.facebook.com/mayraruiz