Defining, Reaching and Retaining Your Target Audience Ann Bevans, Ann Bevans Collective Maya Ruiz-McPherson, Ruiz McPherson Communications June 19, 2010, Washington, D.C.
Agenda Introduction Define Your Customer Base Reach Your Customers Retain Your Customers Questions Contact Information
Introduction This is not a “How-To” Discussion We want to share with you our guidance on: How to define your customer base How to go after them And, how to retain them
Define Your Customer How do you decide who to go after and who not to? Determine what you do best Do your research What types of people would be interested in your products and services? What are their motivations/behaviors? Where are they?
Reach Your Customers Find your audience Know what tools are available to help you reach your audiences Become a part of your community Establish yourself as a thought leader/expert Know your competitors
Retain Your Customers Develop a cultivation strategy Keep the communication open Stay in touch with customers and prospects Invite them to events, lunch, etc. Review clients who are not doing business with you Always be selling and educating your customers on your capabilities
Contact Information Ann Bevans, Principal Ann Bevans Collective 240-463-3110 firstname.lastname@example.org www.annbevans.com @annbevans on Twitter www.facebook.com/annbevans www.linkedin.con/in/annbevans Mayra Ruiz-McPherson Ruiz McPherson Communications 703-798-2619 email@example.com www.ruizmcpherson.com @mayraruiz on Twitter www.facebook.com/mayraruiz