Build Your Brand with Facebook, Twitter & MySpace
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Build Your Brand with Facebook, Twitter & MySpace

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Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010....

Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.

Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.

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Build Your Brand with Facebook, Twitter & MySpace Build Your Brand with Facebook, Twitter & MySpace Presentation Transcript

  • ASD Conference Las Vegas 2010 Build Your Brand with Facebook, Twitter & MySpace
  • Build Your Brand with Facebook, Twitter & MySpace
  • Check out these special offers for attendees of this session
    • Get a brand new domain w/ Network Solutions for $6.99 ! Use DOMSOCIAL1 to get it! | 
    • Web hosting is a necessity for any website:  | Use HOSTSOC001 to get 35% off hosting w/ Network Solutions!
    • It's easier to manage your domains when they're in 1 place! Transfer to Network Solutions for $6.99 using DOMSOCIAL3
  • Once Upon a time …..
  • And then the dreams came true …… Social Media Swami for http://www.NetworkSolutions.com
  • Communication is about human connections and conversations Pony Express Federal Express
  • Technology always evolving http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
  • Communication methods are changing
    • Send mail to PO BOX
    • Call us 1-800
    • Visit us at www.
    • Just Google us
    • Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you
  • Increased dependence on wisdom of strangers – Product Reviews, service discussions
  • Content creation is democratized Blogs Media Podcasts Answers Video Pic courtesy Janis Krums : http:// janiskrums.com /
  • Traditional media usage is changing
  • Community Media audience is growing
      • Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users.
      • With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)
      • LinkedIn Now 60 Million Strong
      • Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
      • http://www.gartner.com/it/page.jsp?id=1293114
      • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
  • See the full study at http:// www.GrowSmartBusiness.com
  • 25% Small Business use social media presence – Doubled since last year
      • Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
  • Once you have a web presence your business is global
  • Case Studies
  • Never used a computer – Yet his customers review him online
  • Daycare principal does not use email – yet s chool has Latest web technology
    • You can order your kids lunch online
    • Document portal
    • Parents portal
  • Network Solutions Ecommerce customer - Having a business and taking care of a baby 17 th andRiggs.com First order came from a Twitter conversation
  • Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/
  •  
  • Reasons why
    • Free (requires time commitment)
    • Flexible options
    • Help Your Search Engine Rankings 
    • Traffic to your website / business
    • Good Word of mouth
    • Leads
  • Business Objectives
    • Connect with customers
    • Get ideas, trends, buzz
    • Find peers and network
    • Easy distribution of content
    • Greater reach
    • New Clients
  • Become an expert
      • You have to learn the tools
      • Spend your own time
      • Find other enthusiasts/partners in crime
      • Invest time in attending offline events
  • 3 step process
    • Integrate Social media into your marketing campaign
    • Make your existing marketing collateral social
    • Engage with your existing customers
  • Use case : Email could be social too
    • Consolidate all your contact lists
    • Post news about your email offers on Twitter
    • Make your email available online
  • Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
  • Listen : Google Alerts
    • Where are the discussions taking place
    • Trends and competition
    • Content ideas
  • Participate
      • Join Communities
      • Comment on Blogs
      • Answer Questions
      • Thank reviewers of your business
    • Show your expertise
    • Appear in search
    • Traffic back to your business
  • Become a publisher – Create content
      • Blogs
      • Microblogs
      • Guest posts
      • Articles
      • Forums
      • Communities
      • Social Media Press Release
      • Multi- Media
    • Share your content
    • Link to other web sites
  • Linkedin Links to your website and appear in searches for LinkedIn users
  • Websites and Blogs Call to Action to visit the company website http:// marketingroadhouse.com /
  • Blogs Call to action about the Business –Ordering prints http://photos-by- amanda.blogspot.com /
  • Twitter Business Info here – Your conversations will lead your connections to your page http:// twitter.com/ruizmcpherson
  • Share your happy moments
  • If chips can have their own page so can you!
  • Facebook
    • Add a newsletter sign up widget
    • Give special Facebook offers
    • Ask for feedback
    • Ask website visitors to become your Facebook fan
    • Encourage customers to join
  • MySpace http:// www.myspace.com/theteaspot
    • Establish your MySpace presence
    • Appear in searches
    • Reach the MySpace audience
  • Videos : Tell your Story Kodak Zi8 HD Pocket Video Camera 
  • Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/
  • Photos- Flickr
  • Mobile strategy
    • The world has 1.4 Billion Tvs
    • 2.5 billion cell phones
    • When people shop they don’t take their PC along
    • Desperate need to compare prices
    • Ask their social network for advice
  • Your Social Media Plan
      • Setup Alerts
      • Join and setup profiles in 3 social networks
      • 15-20 minutes a day tracing the alerts and responding
      • Choose 3 blogs on your field to read and comment
      • Converse, don’t sell
      • Answer questions and become an expert in your niche on LinkedIn
      • 2 hours a week - Learn and write about the products you promote
      • Measure your efforts
        • How many times were you mentioned
        • How many people read your posts
        • Inbounds links
        • Are your customers evangelizing
      • Attend one local event a month
      • Ask for help from the community if you need it
  • Tactical Steps
      • Claim your business on Yelp
      • Encourage customers to review you on social networking sites
      • Integrate Social Media components to your website
      • Thank reviewers
      • Special offers for Fans
      • Add social media to your marketing plan
  • Future trends
      • Location based search
        • Example : Realtime results for  "indian food" near:"dc" within:15mi
      • Geo tagging
        • Foursquare, Google latitude
      • Mobile social networking
      • Niche Social networks
  • Blogs to Follow
    • Small Business Trends http://www.smallbiztrends.com
    • Get Elastic http:// www.getelastic.com /
    • SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com
    • GrowSmartBusiness http:// www.growsmartbusiness.com
    This presentation will be on our Blog http://blog.networksolutions.com tomorrow
  • Follow us on Twitter & Facebook
    • @ netsolcares
    • @ nsoffers ( Coupons and Offers )
    • @ WgBiz
    • @ GrowSmartBiz
    • @ SMART_ecom_blog
    • Facebook : http:// bit.ly/nsfb
  • Network Solutions
    • Domains
    • Find-a-domain services
      • Certified Offer
      • Backorder
      • Premium Domains
    • Domain Web Forwarding
    • Private Registration
    • Communication
    • Business E-mail
    • Secure E-mail
    • Sell Online
    • E-commerce website packages
    • E-commerce Tools Merchant Account
    • Do It For Me E-Commerce Website Design Service
    • Marketing
    • Search Engine Optimization
    • Pay Per Click Advertising
    • Optimized Press Releases
    • Directory Services: Monster Marketplace & ThinkLocal
    • Enhanced Business Listings
    • Link Building
    • Content Creation
    • Security
    • SSL Certificate
    • PC Security
    • Websites
    • Website Hosting
    • Statistics and Website tools
    • Professional Website Design Services
    • Professional Logo Design Services
    • Mobile Websites
    PR Measurement Summit June 2009
    • We service over 3 million SMB customers and manage 7.5 million domain names.
  • Questions ?
      • Shashi Bellamkonda [email_address]
      • Twitter: @shashib
      • Small Business Success Index : http://www.GrowSmartBusiness.com
      • Network Solutions Blog : http://blog.networksolutions.com
      • Web Community Network : http://www.LinkTogether.com
      • Small Business Network : http://www.MySolutionSpot.com
      • Women Entrepreneurs : http://www.WomenGrowBusiness.com
      • Other Media:
        • Technology & Social Media: http://www.shashi.name
        • Digital Thoughts: http://readythoughts.blogspot.com
        • Restaurant Reviews: http://www.carryoncurry.com
        • Examiner Column : http:// bit.ly/dcexaminer Tech Cocktail Column: http:// bit.ly/shashitechcocktail What I am reading: http:// shashib.amplify.com