Social media and Affiliate Marketing Affcon2010


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Shashi Bellamkonda from Network Solutions was part of a panel on Social Media and affiliate marketing.

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  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?
  • Social media and Affiliate Marketing Affcon2010

    1. 1. Social Media and Affiliate Marketing Affcon 2010 Social Media and Affiliate Marketing Affcon 2010
    2. 2. Key points <ul><li>What are your merchants and customers discovering about you </li></ul><ul><li>Integrate Social media to your traditional marketing </li></ul><ul><li>Looking over your competitor's shoulders? Using listening tools for business Intelligence. </li></ul><ul><li>Harnessing the power of conversations to build a new base - Facebook, niche networks </li></ul><ul><li>Telling your story - Building a new audience through content- blogs, videos.. </li></ul>
    3. 3. Social Media audience is growing <ul><ul><li>Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users. </li></ul></ul><ul><ul><li>With 500M users Facebook could be the 3rd largest country in population (China and India are larger for now) </li></ul></ul><ul><ul><li>LinkedIn Now 60 Million Strong </li></ul></ul><ul><ul><li>Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    4. 4. How Businesses use Social Networking Tools <ul><li>Connect with customers </li></ul><ul><li>Get ideas, trends, buzz </li></ul><ul><li>Find peers and network </li></ul><ul><li>Easy distribution of content </li></ul><ul><li>Greater reach </li></ul><ul><li>New clients </li></ul>
    5. 5. See the full study at
    6. 6. 25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryland Small Business Success index </li></ul></ul>
    7. 7. Brand presence in the Social Media <ul><li>Search Results </li></ul><ul><li>Social Profiles </li></ul><ul><li>Content </li></ul><ul><li>Interaction </li></ul>
    8. 8. Listening Tools <ul><li>Google Alerts </li></ul><ul><li> </li></ul><ul><li> comments </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Paid tools like Radian6 </li></ul>
    9. 9. Use Google Alerts as a business intelligence tool <ul><li>Get alerts ` </li></ul><ul><li>Trends and competition </li></ul>
    10. 10. Thought leadership :LinkedIn Answers
    11. 11. Reviews :Wisdom of strangers
    12. 12. If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages
    13. 13. Building your presence
    14. 14. Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in Service provider directory Links to your website and appear in searches for LinkedIn users
    15. 15. Blogging Basics: Reasons to Blog <ul><li>Improve Search Engine Optimization (SEO) </li></ul><ul><li>Gain Visibility as a Thought Leader </li></ul><ul><li>Generate Real Conversations </li></ul><ul><li>Display Brand Personality </li></ul><ul><li>Perform Market Research </li></ul><ul><li>Improve Customer Service </li></ul><ul><li>Share Company Announcements </li></ul>
    16. 16. Share your happy moments
    17. 17. Integrate your marketing efforts <ul><li>Add your social media sites to your website </li></ul><ul><li>Tell your followers on Twitter about your newsletter offers </li></ul><ul><li>Add a sign-up section to your Facebook Page </li></ul><ul><li>Add a link to your website from your blog </li></ul>
    18. 18. <ul><li>Setup Google alerts </li></ul><ul><li>Join and test out Twitter </li></ul><ul><ul><li>Setup a separate account for your affiliate feeds to test </li></ul></ul><ul><li>Set-up Facebook Page </li></ul><ul><ul><li>Keep your perosnal page as private as needed </li></ul></ul><ul><ul><li>Make your business page as public as possible </li></ul></ul><ul><li>Choose 3 blogs in your industry to follow and comment on </li></ul><ul><li>Check your top results and complete any social profiles found there </li></ul><ul><li>Create content with story telling </li></ul><ul><li>Link to all your web properties together </li></ul>Your plan
    19. 19. Final Thoughts <ul><li>Listen first </li></ul><ul><li>Conversation, not publishing or broadcasting </li></ul><ul><li>Be a useful conversationalist </li></ul><ul><li>Build relationships - one at a time </li></ul><ul><li>Take a Leap of Faith and Jump In! </li></ul> Photo Courtesy Fred Dawson on Flickr /
    20. 20. Network Solutions <ul><li>Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses.  </li></ul><ul><li>Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services.  </li></ul><ul><li>More than 3M small businesses use NS products everyday to run their businesses.  </li></ul>
    21. 21. Special Offer for Affcon <ul><li>Get a domain name for $9.99 from Network Solutions.Coupon code WOWDOMAINS at checkout.T & Cs apply </li></ul><ul><li>Join the Network Solutions affiliate program http:// / </li></ul>
    22. 22. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>Small Business Success Index : </li></ul><ul><li>Network Solutions Blog : </li></ul><ul><li>Unintentional Entrepreneurs : http:// </li></ul><ul><li>Gen Y Blog : http:// </li></ul><ul><li>Women Entrepreneurs : </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: </li></ul></ul><ul><ul><li>Digital Thoughts: </li></ul></ul><ul><ul><li>Restaurant Reviews: </li></ul></ul>
    23. 23. Resources
    24. 24.
    25. 25. Using Twitter: Buzzwords <ul><li>Follow: To friend someone (or follow their updates) </li></ul><ul><li>Direct Message (DM): Pseudo-email someone following you </li></ul><ul><li>“ At” reply: Speak to someone directly in the public stream (@shashib) </li></ul><ul><li>Re-tweet (RT): Repost content with credit </li></ul><ul><li>Block: Restrict access to updates </li></ul><ul><li># (hashtags): a kind of tag or description – great for search </li></ul>Source: Ogilvy Twitter Webinar
    26. 26. Document sharing Sites <ul><li>Docstoc – </li></ul><ul><li>Slide Share – </li></ul><ul><li>Scribd - </li></ul>Tip : Add a custom offer for each channel and monitor traffic from these sites
    27. 27. Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera 
    28. 28. Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter Tip : Interview your users, promote their business
    29. 29. Story telling with photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce
    30. 30. Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace