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Social media and Affiliate Marketing Affcon2010
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Social media and Affiliate Marketing Affcon2010

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Shashi Bellamkonda from Network Solutions was part of a panel on Social Media and affiliate marketing.

Shashi Bellamkonda from Network Solutions was part of a panel on Social Media and affiliate marketing.

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  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?

Transcript

  • 1. Social Media and Affiliate Marketing Affcon 2010 Social Media and Affiliate Marketing Affcon 2010
  • 2. Key points
    • What are your merchants and customers discovering about you
    • Integrate Social media to your traditional marketing
    • Looking over your competitor's shoulders? Using listening tools for business Intelligence.
    • Harnessing the power of conversations to build a new base - Facebook, niche networks
    • Telling your story - Building a new audience through content- blogs, videos..
  • 3. Social Media audience is growing
      • Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users.
      • With 500M users Facebook could be the 3rd largest country in population (China and India are larger for now)
      • LinkedIn Now 60 Million Strong
      • Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
      • http://www.gartner.com/it/page.jsp?id=1293114
      • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
  • 4. How Businesses use Social Networking Tools
    • Connect with customers
    • Get ideas, trends, buzz
    • Find peers and network
    • Easy distribution of content
    • Greater reach
    • New clients
  • 5. See the full study at http://www.GrowSmartBusiness.com
  • 6. 25% Small Business use social media presence – Doubled since last year
      • Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
  • 7. Brand presence in the Social Media
    • Search Results
    • Social Profiles
    • Content
    • Interaction
  • 8. Listening Tools
    • Google Alerts
    • Search.Twitter.com
    • Backtype.com comments
    • Business Intelligence
    • Paid tools like Radian6
  • 9. Use Google Alerts as a business intelligence tool
    • Get alerts `
    • Trends and competition
  • 10. Thought leadership :LinkedIn Answers
  • 11. Reviews :Wisdom of strangers
  • 12. If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages
  • 13. Building your presence
  • 14. Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in Service provider directory Links to your website and appear in searches for LinkedIn users
  • 15. Blogging Basics: Reasons to Blog
    • Improve Search Engine Optimization (SEO)
    • Gain Visibility as a Thought Leader
    • Generate Real Conversations
    • Display Brand Personality
    • Perform Market Research
    • Improve Customer Service
    • Share Company Announcements
  • 16. Share your happy moments
  • 17. Integrate your marketing efforts
    • Add your social media sites to your website
    • Tell your followers on Twitter about your newsletter offers
    • Add a sign-up section to your Facebook Page
    • Add a link to your website from your blog
  • 18.
    • Setup Google alerts
    • Join and test out Twitter
      • Setup a separate account for your affiliate feeds to test
    • Set-up Facebook Page
      • Keep your perosnal page as private as needed
      • Make your business page as public as possible
    • Choose 3 blogs in your industry to follow and comment on
    • Check your top results and complete any social profiles found there
    • Create content with story telling
    • Link to all your web properties together
    Your plan
  • 19. Final Thoughts
    • Listen first
    • Conversation, not publishing or broadcasting
    • Be a useful conversationalist
    • Build relationships - one at a time
    • Take a Leap of Faith and Jump In!
    http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com /
  • 20. Network Solutions
    • Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses. 
    • Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services. 
    • More than 3M small businesses use NS products everyday to run their businesses. 
  • 21. Special Offer for Affcon
    • Get a domain name for $9.99 from Network Solutions.Coupon code WOWDOMAINS at checkout.T & Cs apply
    • Join the Network Solutions affiliate program http:// www.networksolutionsaffiliates.com /
  • 22. Questions ?
    • Shashi Bellamkonda [email_address]
    • Twitter: @shashib
    • Small Business Success Index : http://www.GrowSmartBusiness.com
    • Network Solutions Blog : http://blog.networksolutions.com
    • Unintentional Entrepreneurs : http:// www.UnintentionalEntrepreneur.com
    • Gen Y Blog : http:// www.WhatsNextGenY.com
    • Women Entrepreneurs : http://www.WomenGrowBusiness.com
    • Personal Blogs:
      • Technology & Social Media: http://www.shashi.name
      • Digital Thoughts: http://readythoughts.blogspot.com
      • Restaurant Reviews: http://www.carryoncurry.com
  • 23. Resources
  • 24. http://www.networksolutions.com/education
  • 25. Using Twitter: Buzzwords
    • Follow: To friend someone (or follow their updates)
    • Direct Message (DM): Pseudo-email someone following you
    • “ At” reply: Speak to someone directly in the public stream (@shashib)
    • Re-tweet (RT): Repost content with credit
    • Block: Restrict access to updates
    • # (hashtags): a kind of tag or description – great for search
    Source: Ogilvy Twitter Webinar
  • 26. Document sharing Sites
    • Docstoc – http://www.docstoc.com
    • Slide Share – http://www.Slideshare.net
    • Scribd - http://www.Scribd.com
    Tip : Add a custom offer for each channel and monitor traffic from these sites
  • 27. Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera 
  • 28. Podcasts & Your Own Radio Shows Flickr photo by  Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ Tip : Interview your users, promote their business
  • 29. Story telling with photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce
  • 30. Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace