Social media and Affiliate Marketing Affcon2010

Social Media and Affiliate Marketing Affcon 2010 Social Media and Affiliate Marketing Affcon 2010

Key points
What are your merchants and customers discovering about you
Integrate Social media to your traditional marketing
Looking over your competitor's shoulders? Using listening tools for business Intelligence.
Harnessing the power of conversations to build a new base - Facebook, niche networks
Telling your story - Building a new audience through content- blogs, videos..

Social Media audience is growing
Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users.
With 500M users Facebook could be the 3rd largest country in population (China and India are larger for now)
LinkedIn Now 60 Million Strong
Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
http://www.gartner.com/it/page.jsp?id=1293114
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

How Businesses use Social Networking Tools
Connect with customers
Get ideas, trends, buzz
Find peers and network
Easy distribution of content
Greater reach
New clients

See the full study at http://www.GrowSmartBusiness.com

25% Small Business use social media presence – Doubled since last year
Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com

Brand presence in the Social Media
Search Results
Social Profiles
Content
Interaction

Listening Tools
Google Alerts
Search.Twitter.com
Backtype.com comments
Business Intelligence
Paid tools like Radian6

Use Google Alerts as a business intelligence tool
Get alerts `
Trends and competition

Thought leadership :LinkedIn Answers

Reviews :Wisdom of strangers

If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages

Building your presence

Build your profile in sites like Linkedin Tip : Ask for recommendations to include you in Service provider directory Links to your website and appear in searches for LinkedIn users

Blogging Basics: Reasons to Blog
Improve Search Engine Optimization (SEO)
Gain Visibility as a Thought Leader
Generate Real Conversations
Display Brand Personality
Perform Market Research
Improve Customer Service
Share Company Announcements

Share your happy moments

Integrate your marketing efforts
Add your social media sites to your website
Tell your followers on Twitter about your newsletter offers
Add a sign-up section to your Facebook Page
Add a link to your website from your blog

Setup Google alerts
Join and test out Twitter
Setup a separate account for your affiliate feeds to test
Set-up Facebook Page
Keep your perosnal page as private as needed
Make your business page as public as possible
Choose 3 blogs in your industry to follow and comment on
Check your top results and complete any social profiles found there
Create content with story telling
Link to all your web properties together
Your plan

Final Thoughts
Listen first
Conversation, not publishing or broadcasting
Be a useful conversationalist
Build relationships - one at a time
Take a Leap of Faith and Jump In!
http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com /

Network Solutions
Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses.
Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services.
More than 3M small businesses use NS products everyday to run their businesses.

Special Offer for Affcon
Get a domain name for $9.99 from Network Solutions.Coupon code WOWDOMAINS at checkout.T & Cs apply
Join the Network Solutions affiliate program http:// www.networksolutionsaffiliates.com /

Questions ?
Shashi Bellamkonda [email_address]
Twitter: @shashib
Small Business Success Index : http://www.GrowSmartBusiness.com
Network Solutions Blog : http://blog.networksolutions.com
Unintentional Entrepreneurs : http:// www.UnintentionalEntrepreneur.com
Gen Y Blog : http:// www.WhatsNextGenY.com
Women Entrepreneurs : http://www.WomenGrowBusiness.com
Personal Blogs:
Technology & Social Media: http://www.shashi.name
Digital Thoughts: http://readythoughts.blogspot.com
Restaurant Reviews: http://www.carryoncurry.com

Resources

http://www.networksolutions.com/education

Using Twitter: Buzzwords
Follow: To friend someone (or follow their updates)
Direct Message (DM): Pseudo-email someone following you
“ At” reply: Speak to someone directly in the public stream (@shashib)
Re-tweet (RT): Repost content with credit
Block: Restrict access to updates
# (hashtags): a kind of tag or description – great for search
Source: Ogilvy Twitter Webinar

Document sharing Sites
Docstoc – http://www.docstoc.com
Slide Share – http://www.Slideshare.net
Scribd - http://www.Scribd.com
Tip : Add a custom offer for each channel and monitor traffic from these sites

Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera

Podcasts & Your Own Radio Shows Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ Tip : Interview your users, promote their business

Story telling with photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce

Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace

Social media and Affiliate Marketing Affcon2010

by Network Solutions - Domains, Hosting & Free Website on Jul 12, 2010

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Social media and Affiliate Marketing Affcon2010 — Presentation Transcript

http://www.shashi.co	19
http://www.networksolutions.com	16
http://blog.networksolutions.com	2
http://www.shashi.name	1