4 Things Your Business Needs to Do Online


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1. Launch a Website and Market It
2. Use Internet Advertising
3. Advertise on Mobile
4. Get Social – Facebook Business Page

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4 Things Your Business Needs to Do Online

  1. 1. Presented by: 4 Things Your Business Needs to Do Online
  2. 2. Topics 2) Developing a Complete Internet Plan 3) Launching a Website 4) Internet Advertising 5) Mobile Advertising 6) Social Media – Facebook 2Presented by:
  3. 3. A Complete Internet PlanYour internet marketing plan needs to have astrategy just as any other type of business plan  Determine your target audiences  Consider the channels to reach them  Create the messages you want for each audience  Build your web presence 3Presented by:
  4. 4. #1 Launch a Website and Market it 4Presented by:
  5. 5. Web Statistics As of 12/2011, there were 273.1 million Internet users in North America alone (Internet Words Stats) 5Presented by:
  6. 6. Web Statistics 138,075 new domains were created on 4/17/12 (Whois Source) 6Presented by:
  7. 7. Web Statistics  92% of online adults use search engines to find information on the Web (Pew Internet, 5/2011)  47% of adults seeking information on local businesses rely on the internet (Pew Internet, 1/2011) 7Presented by:
  8. 8. Launch and Market Your WebsiteA company website is a must-have and thefoundation of your strategy Great channel for prospects Most familiar channel for most people Critical for credibility of your business Needs to be professionally designed Has to be marketed Must be kept up-to-date 8Presented by:
  9. 9. Website 9 9
  10. 10. #2 Use Internet Advertising 10Presented by:
  11. 11. Internet Search Statistics  Use of a search engine continues to be one of the top Internet activities with 91% of users performing searches daily. (Pew Research, 2/12)  83% of search engine users prefer Google. (Pew Research, 2012) 11Presented by:
  12. 12. Internet Search Statistics  59% of all Internet users say they have noticed online ads that are directly related to things they had recently searched for. (Pew Research, 5/12)  62% of the users noticing the ads are in the age range of 30-49 years old. (Pew Research, 5/12) 12Presented by:
  13. 13. Internet AdvertisingOnce you have an established website, youneed to drive targeted traffic to it.  Pay-per-click ads use key search terms  People search for your type of product/service  Your ad is highlighted in the search results  People click on the ad to go to your website  You pay each time someone clicks on your ad  Price varies by the industry/keywords 13Presented by:
  14. 14. Internet Advertising 14
  15. 15. #3 Advertise on Mobile 15Presented by:
  16. 16. Mobile Use Statistics  In 2011, the number of Smartphones sold exceeded the number of PCs sold (Gartner, IDC, Strategy Analytics)  As of Feb. 2012, nearly half of U.S. mobile subscribers now own smartphones. (Nielsen)  Mobile search impressions grew by 195% on a year-over-year basis to reach 9.6% of all search ads in Q1 2011. (Performics data posted on ClickZ) 16Presented by:
  17. 17. Mobile Advertising Statistics 74% of smartphone shoppers have made a purchase (Source: Google/IPSOS Raid 2011) 17Presented by:
  18. 18. Mobile AdvertisingPeople are using their Smartphones like computers  People use their mobile devices to search for restaurants, florists, locksmiths – whatever they need  Google mobile ads target these mobile users  These click-to-call ads are like PPC ads but prospects connect with you instantly! 18 Presented by:
  19. 19. Mobile Advertising 19 19
  20. 20. #4 Get Social-Facebook Business Page 20Presented by:
  21. 21. Facebook Statistics  There are 900 million monthly active users of Facebook (Facebook)  60% of social media users create reviews of products and services (Nielsen Media)  More than 80% of the visitors to Facebook are 25 and older (All Facebook)  Americans spend more time on Facebook than any other website – more than 53 billion minutes in May 2011 (Nielsen, Social Media Report)  56% of consumers say they are more likely to recommend a brand after becoming a fan (Digital Buzz) 21Presented by:
  22. 22. Facebook Business Page You need to have a professional presence on Facebook  Create a separate business page on Facebook 1) Important business information can be clearly displayed 2) Business pages are public and more easily found 3) They can appear as search results in Google 22Presented by:
  23. 23. Facebook Business Page  Make your business stands out with a professional design – Create consistency with your branding – Lends credibility to your business 23Presented by:
  24. 24. Facebook Business Page  Get the word out about your FB page • Post the link on your personal FB profile • Place a link on your website to your Facebook page • Include the link on your email signature • Place a small sign on your service counter 24Presented by:
  25. 25. Facebook Business Page When to post 3) Post 1-4 times weekly for best results 5) Best time to post is generally between 8 p.m. and 7 a.m. • Stories posted on Wednesdays have 80% more engagement • Shorter posts receive better engagement, try to keep under 40 characters 25Presented by:
  26. 26. Facebook Business Page Don’t put your fans to sleep. What to post New products/services, Events or sales, Photos or videos 26Presented by:
  27. 27. Facebook Business Page Engage your fans 1) Question posts generate twice as much engagement as non-question posts • Ask questions about how people use your product • Ask for feedback on new products • Ask for ideas for new product / service 8) Post trivia or poll questions 27Presented by:
  28. 28. Facebook Business Page 28 28
  29. 29. Facebook Business Page 29 29
  30. 30. Conclusion  Your Internet marketing plan should include multiple channels  Enhance your web presence  Be where your prospects are 30Presented by:
  31. 31. Presented by: