Social Networking & Media All Florida PETS 2010 March 4-6, 2010 Orlando, Florida Todd Dayton, DGN District 6990
What is Social Networking & Media?
The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups
A phenomenon that has recently taken over the web, allowing more connectivity and interaction between web user
Social networking-new means of communicating and sharing information between two or more individuals on an online community.
What is Social Networking & Media?
Online, two-way communications that allows for heightened participation and engagement
Or as many organizations see it…
What Social Media Offer?
A fundamental shift in communication
A true feedback loop
A real conversation
Free focus groups for all!
The chance to reach and find new supporters
Ability to illustrate a core understanding of the issues, trends and needs of supporters
A chance for influencers and advocates to evangelize for your cause
History of Social Networking & Media
Started out as Bulletin Boards in 1978
The creation of the internet outside academia in the mid 1980’s lead to BBS, Geocities, Xoom
1997 AOL released Instant Messenger and “instant” took on a whole new meaning!
Interim Steps to today
www.sixdegrees.com based on six degrees of separation was an early riser in true networking online. However, it never caught on in mainstream 1997- 2001
2003 www.facebook.com took the www.myspace.com phenomenon with younger generation to a new level. We were no longer users but now we were “friends”…now adults wanted more friends!!
Where is it Today ?
The Social Networks & Medias of 2009 Sites you must be on for complete Happiness!!
Categories of Media
How does Social Networking & Media impact you?
Digital Information Revolution
In years to come many things will no longer be available in Printed Formats:
The way you receive materials at PETS has changed dramatically in just a few years (USB Drives, Portable Hard Drives, Email and other electronic media)
Social Media is all about: Social Media in company or organization Create a “Buzz” around your product See what people say about your brand/product Engage in conversations
What’s in the Social Media toolbox?
Provides human voice; forum for feedback
Sharing of personal interests; activity feed
Focused environment; like-minded users
Sharing of links, news; collaborative, real-time discussion
Video & Photo sharing
Compelling, powerful multimedia; easy to share, embed; creative ways
Rotary in the Social Networking & Media World
Rotary in the Social Networking & Media
Rotarians around the world are becoming more and more techno friendly this combined with environmental concerns of paper usage vs digital media will continue to drive more online collaboration and information.
Connecting 1.2 million Rotarians of the world or even 2000 Rotarians in a district is NOT possible without some format of electronic media.
Connecting the 500 + people of PETS for information, homework, materials, registration etc., heavily relied on digital media and Social Networking
Rotary Global Networking Groups
Rotary Global Networking Groups
Rotary International Fellowships
64+ Recreational and Vocational fellowships
Enjoy fellowship sharing common interests
Examples – Flying, Skiing, Scouting, Computers
Rotary Action Groups (RAG’s)
16+ Action Groups
Enjoy fellowship supporting common interest
Examples – Prevent Blindness, Disaster Relief
Rotary on the Internet
• Rotary International website www.rotary.org
All about Rotary and current news events
Search to find where clubs meet
ICUFR ‐ Fellowship of computer users
ROTI ‐ Fellowship of Rotarians on Internet
ROSNF ‐ Fellowship of Rotarians on SN’s pending
Rotary on Social Networks
What are the most popular social networks
Facebook, LinkedIn, YouTube, Twitter
What can you do on a social network
Why are social networks growing so fast
Rotary International on Social Networks
RI Facebook page – 26,000+ fans
RI LinkedIn discussion group – 4,000+ members
Different Social Networks
www.facebook.com – 200 million users
www.linkedIn.com – for business networking
www.youtube.com – for sharing videos
www.twitter.com – for bloggers and followers
Started at Harvard for college students
Now open to everyone
Now has over 200 million active users
Growing at over 1 million users a month
Over 100 million users login once a day
Average user has 120 friends
What you can do on Facebook
Find friends by name or email
View and share information with friends
Post public messages on “Wall”
Send private messages
Upload pictures, videos, links
Stay in touch with friends in family, work, school, Rotary
Average Facebook user has 120 friends
Join pages, groups, and/or causes of interest
Become fan, member, or supporter of your favorite interests
Post messages on “Wall” or group discussion topics
Find Facebook applications to do things of interest
Track travel by city around the world
Instant message and voice chat services such as Skype
Facebook Rotary Pages
Only ONE Official Page!!!!
District Pages (note the name!)
100,000,000 videos on YouTube
Listen first. Find out where your audience is most active already. Then join the conversation. Start with Twitter. Why the focus on Twitter? Twitter is the most real-time account you have of what people are saying about you. At the very least…. You should have Google Alerts and Tweetbeep notifications or an RSS feed from Twitter Search for your brand name.
Ahhh! TMI! Now what?!
Jumping in the Bandwagon!
Remember the 3 H’s: Human, Honest, Helpful
Ask other people what they think
Be open to feedback (yes, even the negative)
Sincerity is of the utmost importance
Make it about the people participating, not you
Talk with , not at , people
Treat everyone as an equal
Hone in on key skills of
Steps to BEGIN….
Establish YOU on the Social Media Network
Establish YOUR Club on Facebook and LinkedIn
Rotary Club of SouthPoint
Establish YOUR District on Facebook and LinkedIn
Rotary International District 6930
Before you go there……
Before you go rushing off to open the club Facebook page or District page on LinkedIn STOP!
Collaborative effort you are setting the tone for your club/district not for you!
Determine the message you are trying to bring to the social media market
Understand the permissions, the access, the monitoring of the information being posted and distributed. Is it on message? Is it appropriate?
This is not your personal home page
Effective pages for organizations provide value to the readers/visitors/future rotarians not just a sounding board of the members
The world will not stop because you activate your page in April rather than March and it will make the difference for result
Become Familiar with these during the planning process
Rotary connections to all of the above
Other Districts on social pages
Other Clubs on social pages
Don Higgins Rotarians on the Internet Fellowship, District 6950
Carie Lewis, Convio Summitt
David Sim, Social Media Network
All the TWEETERS, RETWEETERS and Bloggers of the world!
A digital copy will be made available via email distribution not hard copy