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  • Notes go here!
  • Discussion should emphasize the reasons for networking in the modern enterprise. Explain how a convergence between the technologies of computing and communications occurs through networking. Describe how high speed telecommunications is removing boundaries of geography from modern enterprises. Click the arrow to go to real world case 1 – Celanese Chemicals and others.
  • Explain how change creates trends in any field. The graphics above identify three such trends in this industry. Industry trends. Technology trends. Application trends.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK Examples of the spectrum of telecommunications services available today. Ranging from pure entertainment at one end through information technologies to simple communications such as the telephone. Take time to explain the chronology of this convergence giving examples of each along the way.
  • Discuss the latest trends in technology. Open systems. Connectivity. Speed and data volume increases. Compare digital transmission with analog.
  • Discuss the applications that businesses use to create value for their respective organizations. Cite the importance of strategy enhancement. Discuss the barriers that telecommunications enables a firm to overcome.
  • Describe the Internet revolution. Explain the components of the Internet and how they are used. Emphasize that the Internet is much larger than the World Wide Web.
  • The GE Power Systems Case Explain how GE Power used the Internet to enable developers to collaborate on the design and implementation of a new plant. Virtual meetings were held. Blue prints exchanged and modified in real time on the Web. Customers of power systems can observe the entire process via the Internet from anywhere in the world. Significant time savings were realized to build the turbine. A slight increase in output occurred and they realized a 30% in revenue.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK The above animated graphics show some of the constituencies of a business and how the Internet can be used to link them thus creating value.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK The animated chart introduces six activities of a firm that will develop new business value. Take time to give examples of each.
  • The role of intranets. Redefine intranet in the context of the business enterprise. Explain how it uses Web browsers and an Internet-like environment to facilitate communication and information transmittal.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK The above animated graphic demonstrates how intranets can be utilized to affect an effective organization and how the role firewalls play in protecting critical data and information.
  • The Cadence On Track Case This manufacturer of electronic design software employed 3,000 professionals worldwide. They developed a system called On Track for 500 managers creating a single information portal. The system for 500 managers provided instant access to information and was highly successful.
  • The role of extranets Explain how extranets assist the firm in building value. Show how these relationships can gain competitive advantage. Describe virtual private networks (VPN). Reinforce the importance of firewalls and other security issues.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK Use the graphic to explain how extranets can effectively tie together information and data flows for the Internetworked Enterprise. Give an example of each if possible.
  • The Countrywide and Snap-On Case Countrywide, a nationwide mortgage lender, created an extranet to provide instant access to account and transaction information for its dealers, clients, and applicants. Snap-On Tools created an information network for their franchised independent dealers to receive product information and also supported interactive news and information exchange. Both extranet examples were successful implementations and enhanced organizational effectiveness.
  • Telecommunications Network Alternatives Describe the use of GPS tracking systems by trucking and cement firms. Explain the advantages of being able to assure customers of "time-definite-delivery." GPS helps make better management of time-sensitive materials possible. Click arrow to go to real world case 2 – Con-Way NOW and Trimble Navigation Case
  • Describe each of the key components of a network communication system. Give examples of each where possible.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK Use the animated graphic above to explain the telecommunications network model presented in the text.
  • Define and give examples of each of the types of telecommunications networks.
  • The text graphic shows an example of a wide area network as developed by the authors.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK The animated graphic shows how a typical local area network can share information and hardware capabilities.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK The animated graphic above shows how multiple firms intranets can be linked through the Internet creating a virtual private network. Emphasize the importance of firewalls and restrictive security to protect vital resources.
  • The Link Staffing Case The firm created a VPN to connect 49 branches in 29 states. They had had previous significant problems with another service provider. The new effort was outsourced to the Open Reach Company. The new VPN was successful and provided the desired linkage between the firm components.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK Client-Server Networks Explain the functions of each of the three major components of a client-server network. Give examples of each where possible. Explain how telecommunications media has accelerated the distributed growth.
  • Explain the importance and impact today of dealing with downsizing and legacy systems. Define and explain how peer-to-peer (P2P) networks work.
  • The textbook graphic above shows how a peer-to-peer architecture would appear if all peers are controlled by a central server.
  • The textbook graphic shows how a peer-to-peer network architecture would appear with no central server.
  • Telecommunications Media Define and describe each of the examples of physical media shown. Describe the gains in speed and productivity as we make the move from copper wire to optical and wireless.
  • Bob Evans Farm Case A satellite based network was created to connect 459 restaurants and 6 plants. The system was used to provide faster credit card authorization and supported automatic overnight polling of financial data from each of the restaurants and plants. The network was highly successful and the firm is planning to add inventory management applications.
  • Define and describe each of the forms of wireless communication above. Give examples of each and describe the speed of change that is occurring in the wireless field.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK The animated graphic demonstrates how a wireless application protocol (WAP) architecture provides linkage in a connected environment.
  • The UPS Case UPS added wireless as a part of their UPScan standardization effort. They used Bluetooth technologies for short-range cordless connectivity to peripherals. Develop effective linkages to legacy applications. Later use this connectivity to allow customers to track their own packages on the Web.
  • Telecommunications Processors Define and explain the uses of the hardware presented and the role each plays in communications. Give examples of each where possible.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK Use the animated graphic above to describe a typical Internet connection. Describe the various entities involved and the interface that exist between each.
  • Use this text chart to compare the alternative media connections available today. In addition to speed, relate each to their cost. Identify areas that are in a growth mode and those that may be declining.
  • Telecommunications Software Network Operating Systems. Emphasize that this is software applications at work. Describe the typical roles carried out by network operating system software.
  • The textbook screenshot above shows an example of data traffic flows from an example of network management software.
  • Nielsen Media Case and others Case Emphasis in this case is based upon the management of bandwidth to match utilization with availability. Firms need a clear idea of their bandwidth needs by content as well as time of day, etc. Gaming, audio and video downloads are large bandwidth users. Analysis and effective bandwidth management adds to firm efficiency.
  • Network Topologies Describe and get examples of each of the topologies presented.
  • Use the textbook example to explain the differences between ring, star, and bus networks. Describe the advantages and disadvantages of each.
  • Explain the importance of standards and protocols for data connectivity to work internationally. Define the role of the ISO and use the graphic on the next slide to explain their 7-layer OSI model as it relates to the development of TCP/IP.
  • PATIENTLY ALLOW TIME FOR ANIMATIONS TO WORK The animated graphic above compares the different layers of the TCP/IP and OSI models. The descriptions are designed to explain the specific activities performed at each level.
  • Use the textbook graphic to compare bandwidth size and speed capabilities. Make some comparison of price expectation that parallel the gains and speed capability.
  • Define packet switching capability. Provide a hint of the future presented by the promise of cell switching technology. Discuss applications of the alternative media made by the firms presented in the chart shown from the book.
  • The business value would include: A productivity tool to speed maintenance in chemical plants to reduce production operation downtime for repairs. Used by forklift operators to reduce mileage, increase (double) the number of delivers per day by improving the driver’s ability to move from one job to another more quickly and not have to waste time finding out what he/she does next. Other Manufacturing applications that might benefit from wireless technologies would include: Aerospace plants Product assembly plants other than automotive. Food processing plants.
  • Business benefits in finance and investments would include: Target customers that have more assets, are more financially active and more tech-savvy. Customer is able to manage of their retirement accounts, charitable donations and insurance needs wirelessly thus reducing company costs while improving customer service. Customer is able to initiate transactions according to their schedule and not only within normal hours of operations. Other applications may include: Interenterprise activities through Fidelity’s extranet environment to connect to other professional services used by the customers. Financial planning features that would use a customer’s current account data and allow the customer to make projections for retirement and other financial planning.
  • Business benefits would include: Employee interaction between POS terminals and retail and inventory areas. Improve inventory accuracy. Improve inventory location for restocking. Fight fraud Increase sales. Accessory Recommendations
  • Other applications might include: Customer credit approval could be initiated prior to arrival at the checkout counter to speed checkout service. Retail location of products and services made available to customers to improve their efficiency in their shopping experience. Continued…
  • Other applications might include: Customer credit approval could be initiated prior to arrival at the checkout counter to speed checkout service. Retail location of products and services made available to customers to improve their efficiency in their shopping experience. Continuation… Targeted or general promotion for defined customer audiences.
  • Business value to Con-Way would include: Allows Con-Way NOW to provide “time-definite delivery.” At all times every GPS antenna-equipped truck in its fleet is known in terms of location, etc. Continually monitoring of truck and driver performance. When new orders are received information about the nearest truck that can carry the new order is available. Reduced compensation to customers for late deliveries to less than 1% of orders.
  • Customer value would include: Assurance that deliveries will be made on time so that normal operations will not be disrupted by non-delivery of needed items (materials, supplies, etc.) Delivery is handled in a manner that is the least costly to the customer (nearest GPS antenna-equipped truck). Customer can depend on Con-Way NOW to meet its delivery needs and when a delivery is late the delivery fee is reduced.
  • The business values would include: Quality control testing and deployment services to improve the delivery of goods and services. Implementation of GPS services in the governmental environment to streamline and improve the delivery of governmental services. The inclusion of digital images via GPS features. Improved coordination of wireless services through improved coordination of wireless technology providers.
  • The business value for Trimble Navigation would include: Real-time information regarding the usage of each cement mixer trucks. Customer relations improved by real-time information on the location of each truck. Improved efficiency in scheduling and reduced downtime of the fleet.
  • The business value for other types of business would include: Generating increased revenues. Reducing costs. Attracting new customers. Increasing the loyalty of existing customers. Developing new market channels. Continued…
  • The business value for other types of business would include: Generating increased revenues. Reducing costs. Attracting new customers. Increasing the loyalty of existing customers. Developing new market channels. Continuation… Developing new information-based products and services.
  • Other business uses: Students should be encouraged to think outside the box and be creative in their responses while providing solid business benefits and recognizing the challenges if a Wi-Fi network was implemented as proposed.
  • Problems (and solutions) would include: Having everyone online in a meeting can be toxic to productivity. “No laptop” policies for important meetings. Enormous pressure within companies to provide Wi-Fi in all areas of the company. Determine what areas have no compelling need for wireless such as deskbound employees in finance or customer service. Cost exceeds the benefit to be gained by providing Wi-Fi such as in a manufacturing plant that would require numerous additional access points than usual. Security of information available via the Wi-Fi system. Delay implementation until security assurances are met.
  • Other business uses: Students should be encouraged to think outside the box and be creative in their responses while providing solid business benefits and recognizing the challenges if a Wi-Fi network was implemented as proposed. Continued…
  • Other business uses: Continuation… Students should be encouraged to think outside the box and be creative in their responses while providing solid business benefits and recognizing the challenges if a Wi-Fi network was implemented as proposed.
  • The main business benefits would include: Having geographically dispersed employees able to communicate more quickly and easily enabling the company to provide fast more flexible service to the customers. Reduction in communication costs by reducing the need for existing communication lines. Reduction in communication costs by converting voice calls from analog to digital signals. Enabling customer service representatives to handle e-mail and Web contacts along with phone calls. Going to centralized processing of voice communication reduces overhead and provides remote-site recoverability if the circuit fails. Reduced travel and long-distance costs.
  • Major costs factors that may limit a positive rate of return might include: Upfront costs can be high Traditional long-distance phone charges have dropped in recent years. Failure to include some of the behind-the-scenes expenses involved in VOIP such as testing and network upgrades (hardware and software).
  • A decision to switch would be influenced by: Level of usage of voice communication. Need to audio- and video-conferencing in a company. The applications currently being used by a company. The age of existing analog and/or digital systems in a company. Continued…
  • A decision to switch would be influenced by: Level of usage of voice communication. Need to audio- and video-conferencing in a company. The applications currently being used by a company. The age of existing analog and/or digital systems in a company. Continuation… Company travel needs that could be replaced by VOIP systems.
  • Transcript

    • 1. Telecommunications and Networks
    • 2. Learning Objectives
      • Identify several major developments and trends in the industries, technologies, and applications of telecommunications and Internet technologies.
      • Provide examples of the business value of Internet, intranet, and extranet applications.
      • Identify the basic components, functions, and types of telecommunications networks used in business.
      • Explain the functions of major types of telecommunications network hardware, software, media, and services.
    • 3. The Networked Enterprise
      • Networking Converges Computing and Communications
      • Reduction of Geographic Boundaries
      • Networked Enterprises
      • Real World Case 1- Celanese Chemicals and Others
      Section 1 Click to go to Case 1
    • 4. Trends in Telecommunications
      • Industry Trends
      Industry Trends Toward more competitive vendors, carriers, alliances and network services, accelerated by deregulation and the growth of the Internet and the World Wide Web Technology Trends Toward extensive use of Internet, digital fiber-optic, and wireless technologies to create high-speed local and global internetworks for voice, data, images, audio, and videocommunications Application Trends Toward the pervasive use of the Internet, enterprise intranets, and interorganizational extranets to support electronic business and commerce, enterprise collaboration, and strategic advantage in local and global markets
    • 5. Trends in Telecommunications
      • Services available today…
      • Full Service Spectrum
      • Broadcast TV
      • High-definition TV
      • Enhanced pay-per-view
      • Video-on-demand
      • Interactive TV
      • Interactive video games
      • Video catalog shopping
      • Distance learning
      • Desktop multimedia
      • Image networking
      • Transaction services
      • Internet access
      • Telecommuting
      • Videoconferences
      • Video telephony
      • Wireless Access
      • Cellular/PCS systems
      • POTS-Plain old telephone service
      Entertainment Information Transactions Communications
    • 6. Trends in Telecommunications
      • Technology Trends
      • Internet Networking Technologies
      • Open Systems
      • Connectivity
      • Interoperability
      • Digital Network Technologies
        • Higher Transmission Speeds
        • Move Larger Amounts of Information
        • Greater Economy
        • Lower Error Rates than Analog
    • 7. Trends in Telecommunications
      • Business Applications…
      • Creation of Business Value
      • Develop Strategic Capabilities
      • Overcome Geographic Barriers
      • Overcome Time Barriers
      • Overcome Cost Barriers
      • Overcome Structural Barriers
    • 8. Trends in Telecommunications
      • The Internet Revolution…
      • Internet Applications
      • Surf
      • E-Mail
      • Discuss
      • Chat
      • Buy and Sell
      • Download
      • Compute
      • Other Uses
    • 9. Business Use of the Internet
      • GE Power Systems: Using the Internet Case
      • Creation of a Power Plant Entirely on the Internet
      • Holding Virtual Meetings
      • Blueprints Exchanged and Modified in Real Time on the Web
      • Customers Can Watch as Turbine is Built from Anywhere
      • 20-30% Reduction in Time to Build Turbine
      • 1-2% Increase in Turbine Output
      • 30% Increase in Sales Revenue
    • 10. Business Use of the Internet
      • Internet Adds Value to Businesses
      Headquarters Suppliers Remote Offices Customers Business Partners Inventory Management Systems The Internet
    • 11. Deriving Business Value Reduce Costs of Doing Business Develop New Web-Based Products Increase Customer Loyalty and Retention Attract New Customers Develop New Markets and Channels Generate New Revenue Sources
    • 12. The Role of Intranets
      • Intranets Redefined
      • Use of Web Browsers
      • TCP/IP Network Protocols
      • HTML Hypermedia
      • Internet-Like Environment
      • Extranet Links
      How Companies Derive Business Value…
    • 13. The Role of Intranets Existing E-Mail, Voice- Mail Systems Existing Databases and Enterprise Applications HTML, MS Office, XML, Java, and Other Document Types Existing Hardware and Networks Communication and Collaboration Business Operations and Management Web Publishing Intranet Portal Management F I R E W A L L Intranet Enterprise Information Portal Employees Everyone Customers, Suppliers, and Partners Author, publish, and share hypermedia documents Centrally administer clients, servers, security, directory, and traffic Secure, universal access to view and use corporate and external data Communicate and collaborate with e-mail, discussion forums, chat, and conferencing Intranet Extranet
    • 14. The Role of Intranets
      • Designer of Electronic Design Automation (EDA) Software Tools
      • 3,000 Employees Worldwide
      • Developed Intranet Called OnTrack for 500 Managers
      • Created a Single Enterprise Information Portal
      • Provided Immediate Instant Information
      Cadence OnTrack: Business Value of an Intranet
    • 15. The Role of Extranets
      • Business Value of Extranets
      • Gaining Competitive Advantage
      • Virtual Private Networks
      • Firewalls and Security Issues
      • Interactive Web-Enabled Services to Business Partners
      Graphically…
    • 16. The Role of Extranets Partners, Consultants, Contractors Consumers Business Consumers Suppliers and Distributors The Internetworked Enterprise Connecting Enterprise to Consumers, Business Customers, Suppliers, and Other Business Partners
    • 17. The Role of Extranets
      • Platinum Lender Access Extranet Created by Countrywide
      • Access to Account and Transaction Information
      • Snap-on Created Franchise Information Network for Their Independent Dealers
      • Supports Interactive News and Information Exchange
      Countrywide and Snap-on: Extranet Examples
    • 18. Telecommunications Network Alternatives
      • GPS Use by Trucking and Cement Firms
      • “Time-Definite-Delivery”
      • Omni TRACKS System
      • Better Management of Time-Sensitive Materials
      • Real World Case 2-
      • Con-Way NOW and Trimble Navigation: The Business Value of GPS Networks
      Section II Click to go to Case 2
    • 19.
      • Key Components and Alternatives
      • Networks
      • Media
      • Processors
      • Software
      • Channels
      • Topology/Architecture
      Telecommunications Network Alternatives
    • 20.
      • A Telecommunications Network Model
      Telecommunications Network Alternatives PCs, NCs, and Other Terminals Telecommunications Processors Telecommunications Channels Telecommunications Processors Telecommunications Software Computers 1 2 3 2 4 5
    • 21.
      • Types of Telecommunications Networks
      Telecommunications Network Alternatives
      • Wide Area Networks (WANs)
      • Local Area Networks (LANs)
      • Network Server
      • Network Operation System
      • Virtual Private Network (VPNs)
      Graphically…
    • 22.
      • Example Wide Area Network
      Telecommunications Network Alternatives
    • 23.
      • Example Local Area Network
      Telecommunications Network Alternatives PC Workstation PC Workstation PC Workstation PC Workstation PC Workstation PC Workstation Shared Printer Shared Databases and Software Packages Internetwork Processor to Other Processors Network Server Shared Hard Disk Unit
    • 24.
      • Example Virtual Private Network
      Telecommunications Network Alternatives Intranet Server Router Intranet Company A Company B Intranet Intranet Server Extranet Server Router Network Firewall Network Firewall Extranet The Internet
    • 25.
      • Link Staffing Case: Challenges of VPN Services
      Telecommunications Network Alternatives
      • Connecting 49 Branches in 29 States by a VPN
      • Outsourced Network to OpenReach
      • Previous Problems with Another Provider
      • New Provider Quite Successful
    • 26. Client/Server Networks
      • Functions of the Computer Systems
      Client Systems Servers Mainframe Large Servers
      • Functions: Provide user interface, perform some/most processing on an application.
      • Functions: Shared computation, application control, distributed databases.
      • Functions: Central database control, security, directory management, heavy-duty processing.
    • 27. Other Networking
      • Client/Server Networks
        • Clients
        • Servers
        • Downsizing
        • Legacy Systems
      • Network Computing
      • Peer-to-Peer Networks (P2P)
    • 28. Other Networking A peer-to-peer network architecture with a Directory of all peers on a central server
    • 29. Other Networking A pure peer-to-peer network architecture with no central directory server
    • 30. Telecommunications Media
      • Twisted-Pair Wire
      • Coaxial Cable
      • Fiber Optics
      • Photons
      • Dense Wave Division Multiplexing (DWDM)
      • Wireless Technologies
      • Terrestrial Microwave
      • Communications Satellites
    • 31. Telecommunications Media
      • Network Connecting 459 Restaurants and 6 Plants
      • Used VSAT Satellite Communications Network
      • Faster Credit Card Authorizations
      • Automatic Overnight Polling of Financial Data from POS Terminals
      • Planning Inventory Management Application
      Bob Evans Farms Case: The Case for Satellite Networks
    • 32. Telecommunications Media
      • Cellular and PCS Systems
      • Wireless LANs
      • The Wireless Web
      • Very Thin-Clients
      • Wireless Application Protocol (WAP)
      • Third Generation (3G) Wireless Technologies
      • Wireless Markup Language (WML)
    • 33. Telecommunications Media Web Server HTML or XML WML Filter Proxy Wireless Access Protocol Wireless Application Protocol (WAP) Architecture for Wireless Internet Service
    • 34. Telecommunications Media
      • Use of Wireless as Part of UPScan Standardization Effort
      • Use of Bluetooth for Cordless Connection to Peripherals
      • Developed Legacy Application Programming Interfaces (API)
      • Connected to Web for New Customer Tracking Ability
      The UPS Case: Wireless LANs and M-Commerce
    • 35. Telecommunications Processors
      • Modems
        • Modulation
        • Demodulation
      • Multiplexers
      • Internetwork Processors
        • Switches
        • Routers
        • Hubs
        • Gateways
    • 36. Telecommunications Processors
      • Typical Internet Connection
      Corporate Local Area Network Internet Provider Internet Backbone Internet Provider Private Home Modem Network Interface Card NIC NIC Hub Ethernet Switch Router Frame Relay Switch Router ATM Switch Core Router ATM Switch Router Frame Relay Switch Remote Access Device
    • 37. Telecommunications Processors
      • Comparing Connecting Technology
    • 38. Telecommunications Software
      • Network Operating Systems
      • Network Management
        • Traffic Management
        • Security
        • Network Monitoring
        • Capacity Planning
    • 39.
      • Network Management Software
      Telecommunications Software
    • 40.
      • Nielsen Media Research and Others: Network Bandwidth Management Challenges
      Telecommunications Software
      • Sharing Resources Increases Bandwidth Requirements
      • Need Clear Idea of Actual Bandwidth Needs
      • Gaming, Audio and Video Downloads Are Large Users
      • Analysis of Use Adds to Network Efficiency
    • 41. Network Topologies
      • Topologies or Network Structures
      • Star
      • Ring
      • Bus
      • Mesh
      • Client/Server May Use Any Combination
    • 42. Network Topologies Graphical Topology Examples
    • 43. Network Architecture and Protocols
      • International Standards Organization (ISO)
      • The Seven-Layer Open Systems Interconnection (OSI) Model
      • Five-Layer Transmission Control Protocol/Internet Protocol (TCP/IP)
      • OSI and TCP/IP Are Related to One Another…
    • 44. Network Architecture and Protocols TCP/IP The OSI Model
      • Provides communications services for end user applications
      • Provides appropriate data transmission formats and codes
      • Supports the accomplishment of telecommunications sessions
      • Supports the organization and transfer of data between nodes in the network
      • Provides appropriate routing by establishing connections among network links
      • Supports error-free organization and transmission of data in the network
      • Provides physical transmission of data on the telecommunications media in the network
      Application or Process Layer Host-to-Host Transport Layer Internet Protocol (IP) Network Interface Physical Layer Physical Layer Data Link Layer Application Layer Network Layer Transport Layer Presentation Layer Session Layer
    • 45. Bandwidth Alternatives
      • Narrow Band
      • Medium Band
      • Broadband
      • Switching Alternatives
    • 46. Bandwidth Alternatives
      • Packet Switching Technology
      • Cell Switching Technology
      • Choices Made by Firms
    • 47. Summary
      • Telecommunications Trends
      • The Internet Revolution
      • The Business Value of the Internet
      • The Role of Intranets
      • The Role of Extranets
      • Telecommunications Networks
      • Network Alternatives
    • 48. KEY TERMS
      • Bandwidth Alternatives
      • Business Applications of the Internet
      • Business Value of the Internet
      • Business Value of Telecommunications Networks
      • Cellular Phone System
      • Client/Server Networks
      • Coaxial Cable
      • Communications Satellites
      • Downsizing
      • Extranets
      • Fiber-Optic Cable
      • Internet Revolution
      • Internet Technologies
      • Internetwork Processors
      • Intranets
      • Legacy Systems
      • Local Area Network (LAN)
      • Modem (MOdulation - DEModulation)
      • Multiplexer
      • Network Architectures – OSI - TCP/IP
      • Network Computing
      • Network Management
      • Network Operating System
      • Network Server
      • Network Topologies
      • Open Systems
      • Peer-to-Peer Networks
      • Protocol
      • Switching Alternatives
      • Telecommunications Channels
      • Telecommunications Media
      • Telecommunications Network Components
      • Telecommunications Processors
      • Telecommunications Software
      • Trends in Telecommunications
      • Virtual Private Network
      • Wide Area Network (WAN)
      • Wireless LAN
      • Wireless Technologies
    • 49. Real World Case 1 Celanese Chemicals and Others: Wireless Business Applications Click to go to Case 1 Real World Case 2 Con-Way NOW and Trimble Navigation: The Business Value of GPS Networks Click to go to Case 2 Optional Case Studies Real World Case 3 UPS, Wells Dairy, Novell, and GM: The Business Value and Challenges of Wi-Fi Networks Real World Case 4 Grant Thornton and Others: Return on Investment Challenges of Internet Phone Systems Click to go to Case 3 Click to go to Case 4
    • 50.
      • Electronic Business Systems
      Next... Chapter 7 Module III – Business Applications
    • 51. Celanese Chemicals and Others: Wireless Business Applications Case 1 1- What is the business value of wireless technologies in the chemicals and automotive manufacturing industries? What other manufacturing applications might benefit from wireless technologies? Why? Return to Cases Page Return to Chapter 6
    • 52.
      • Productivity Tool-Speed Repairs
      • Reduce Mileage/Time Savings
      Celanese Chemicals and Others: Wireless Business Applications Case 1 The business value would include:
      • Aerospace Plants
      • Non-Automotive Assembly Plants
      • Food Processing Plants
      Others who could benefit from Wi-Fi include:
    • 53. Celanese Chemicals and Others: Wireless Business Applications Case 1 2- What are some of the business benefits of wireless technologies in finance and investments? What other applications would you recommend? Why? Check the website of Fidelity.com to help you answer.
    • 54.
      • Target Customers with More Assets
      • Customer Manages Retirement Accounts
      • Customer Initiates Transactions
      Celanese Chemicals and Others: Wireless Business Applications Case 1 Business benefits in finance and investments would include: Other applications may include:
      • Interenterprise Activities
      • Financial Planning Customer Features
    • 55. Celanese Chemicals and Others: Wireless Business Applications Case 1 3- What are some of the business benefits and challenges of using wireless technologies in retailing? What are some other applications that might be beneficial to consumers, as well as retailers? Why?
    • 56.
      • Employee Interaction-POS Terminals
      • Improve Inventory Accuracy
      • Improve Inventory Restocking Location
      • Fight Fraud
      • Increase Sales
      • Accessory Recommendations
      Celanese Chemicals and Others: Wireless Business Applications Case 1 Business benefits would include:
    • 57.
      • Customer Credit Approval
      • Retail Location Available to Customers
      Celanese Chemicals and Others: Wireless Business Applications Case 1 Other applications might include: Return to Cases Page Return to Chapter 6
    • 58.
      • Customer Credit Approval
      • Retail Location Available to Customers
      • Targeted Defined Customers
      Celanese Chemicals and Others: Wireless Business Applications Case 1 Other applications might include: Return to Cases Page Return to Chapter 6
    • 59. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks Case 2 1- What is the business value of GPS satellite tracking and communications systems to Con-Way NOW? To their customers? Return to Cases Page Return to Chapter 6
    • 60. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks
      • Provide “Time-Definite Delivery.”
      • Know Location of GPS Trucks
      • Monitoring of Truck and Driver
      • Nearest Truck Locator to Transport
      • Late Delivery-Less than 1% of Orders
      Case 2 Business value to Con-Way would include:
    • 61. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks
      • Assurance of On Time Deliveries
      • Use Least Costly Delivery
      • Meeting of Delivery Needs NOW
      Case 2 Customer value would include:
    • 62. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks Case 2 2- Visit the website of Qualcomm and checkout the other satellite services besides OmniTRACKS. What is the business value of several of these services?
    • 63. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks
      • Quality Control Improves Goods
      • Implementation of GPS Services
      • Include Digital Images via GPS
      • Better Coordination-Wireless Services
      Case 2 Business values would include:
    • 64. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks Case 2 3- What is the business value of the GPS services offered by Trimble Navigation to cement companies? To other types of businesses? Visit their website to help you answer.
    • 65. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks
      • Real-time Information Usage
      • Improved Customer Relations
      • Improved Scheduling Efficiency
      Case 2 The Business value for Trimble Navigation would include:
    • 66. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks
      • Generating Increased Revenues
      • Reducing Costs
      • Attracting New Customers
      • Increase Existing Customer Loyalty
      • Develop New Market Channels
      Case 2 The Business value for other types of business would include would include: Return to Cases Page Return to Chapter 6
    • 67. Con-Way NOW and Trimble Navigation: The Business Value of GPS Satellite Networks
      • Generating Increased Revenues
      • Reducing Costs
      • Attracting New Customers
      • Increase Existing Customer Loyalty
      • Develop New Market Channels
      • Develop New Information
      Case 2 The Business value for other types of business would include would include: Return to Cases Page Return to Chapter 6
    • 68. UPS - Wells Dairy - Novell and GM: The Business Value and Challenges of Wi-Fi Networks Case 3 1- What are the business benefits of Wi-Fi networks?
      • Superfast Wireless Connections
      • Cost is one-fourth of Existing Costs
      • Productivity-45% Gain at UPS
      Return to Cases Page
    • 69. UPS - Wells Dairy - Novell and GM: The Business Value and Challenges of Wi-Fi Networks Case 3 2- What are some of the problems faced by companies who are using Wi-Fi networks? What are some solutions to those problems?
    • 70. UPS - Wells Dairy - Novell and GM: The Business Value and Challenges of Wi-Fi Networks Case 3 Problems (and solutions) would include:
      • “ No Laptop” Meeting Policy
      • Determine Wireless Area Needs
      • Cost Versus Benefit Gains
      • Security of Information Available
    • 71. UPS - Wells Dairy - Novell and GM: The Business Value and Challenges of Wi-Fi Networks Case 3 3- What are some other business uses for Wi-Fi networks not mentioned in this case? What are their business benefits and challenges?
    • 72. UPS - Wells Dairy - Novell and GM: The Business Value and Challenges of Wi-Fi Networks Case 3 Other business uses:
      • Think Outside the Box
      • Be Creative in Responses
      • Providing Solid Business Benefits
      Return to Cases Page
    • 73. UPS - Wells Dairy - Novell and GM: The Business Value and Challenges of Wi-Fi Networks Case 3 Other business uses:
      • Think Outside the Box
      • Be Creative in Responses
      • Providing Solid Business Benefits
      • Recognize Challenges in Wi-Fi Network
      Return to Cases Page
    • 74. Grant Thornton and Others: Return on Investment Challenges of Internet Phone Systems Case 4 1- What are the main business benefits that can be gained by companies that switch to VOIP telephone systems? Return to Cases Page
    • 75. Grant Thornton and Others: Return on Investment Challenges of Internet Phone Systems Case 4 The main business benefits would include:
      • Geographically Dispersed Employees
      • Reduction Communication Costs
        • Existing Lines
        • Analog to Digital Calls
      • Let Customer Service Handle
        • E-mail
        • Web Contacts
        • Phone Calls
      • Go to Centralized Voice Processing
      • Reduced Travel/Long-distance Costs
    • 76. Grant Thornton and Others: Return on Investment Challenges of Internet Phone Systems Case 4 2- What are some of the major cost factors that may limit a positive rate of return from investments in VOIP projects?
    • 77. Grant Thornton and Others: Return on Investment Challenges of Internet Phone Systems Case 4 Major costs factors that may limit a positive rate of return might include:
      • Upfront Costs-High
      • Lower Traditional Long-distance Charges
      • Not-included Behind-the-Scenes Expenses
    • 78. Grant Thornton and Others: Return on Investment Challenges of Internet Phone Systems Case 4 3- Should more companies switch to VOIP systems? Visit the websites of Avaya, eOn Communications, and Cisco Systems to view their VOIP news, products, and services to help you answer .
    • 79. Grant Thornton and Others: Return on Investment Challenges of Internet Phone Systems Case 4 A decision to switch would be influenced by:
      • Voice Communication Level Usage
      • Audio-/Video-conferencing
      • Currently Used Applications
      • Age of Analog/Digital Systems
      Return to Cases Page
    • 80. Grant Thornton and Others: Return on Investment Challenges of Internet Phone Systems Case 4 A decision to switch would be influenced by:
      • Voice Communication Level Usage
      • Audio-/Video-conferencing
      • Currently Used Applications
      • Age of Analog/Digital Systems
      • Travel Needs Replaced by VOIP
      Return to Cases Page

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